We're podcast experts, creating real, valuable relationships between you and your audience

Hi! We're Lower Street, a team of creatives delivering podcast production for brands since 2016. We're dedicated to the craft of audience connection through meaningful stories, tailored strategy, and measurable impact.

Intentionally Branded Podcasts

We know the word "brand" can sound boring. We don't think it is, and neither should you. We know that any podcast can be engaging, creative, and impactful on an audience. A show that your audience wants and needs. Basically, the kind of show you're proud to say you're a part of.

Our team is made up of over 30 podcast creatives around the world from a wide variety of backgrounds. For real. We've got documentary makers, writers, journalists, multiple stand-up comedians somehow, and even an actively touring musician. (That's Alex Rose - go check out his band Minus The Bear.)

We're all in branded work because we're passionate about this space. That's why in 2024 the historic branded podcast agency Pacific Content became a Lower Street Brand. Pacific Content is known for pushing limits, generous knowledge-sharing, and a deep love for podcasting; values Lower Street embodies and continues to uphold.

Here are some examples of shows we're particularly proud of creatively.

Climate Vision 2050 by BCG

A team of writers led by Executive Producer Erin MacIndoe Sproule got to imagine future worlds where science and technology have provided solutions to some of our biggest current day problems.

Tech Tomorrow by Zühlke

For this "rabbit hole" episode of Tech Tomorrow by Zühlke, producer Zoë Anderson turned an interview into an Alice in Wonderland themed experience.

"A team of real people behind a podcast guarantees stand-out, meaningful content."

What Actually Makes a Branded Podcast Audience Focused

Anyone can say they care about the audience. What matters is what that actually changes about how a show gets made. It's about knowing how to listen to the audience, and build something lasting with them.

For us, it means the show gets built around what your audience actually wants to hear, not just what you want to say about your brand. Sounds obvious, but unfortunately it's not how most of this industry works.

As an example, let's talk about Hampton's Moneywise podcast. The founder-content space already felt crowded — a lot of it low-brow, some of it outright scammy. Instead of guessing, we went and found out what that audience actually wanted: dug through Reddit, LinkedIn, X, the Hampton's own community of founders (their target audience).

We listened, we saw what connected, what converted, and we kept building from that. We tracked things like how long people stay past the intro, then rebuilt the parts that lost them. For Moneywise, that pushed boosted retention by 20 percentage points,

Two years in the show got 3M+ listens, YouTube views up 5x year over year, and a $2.5M revenue pipeline for Hampton.

You can read the full case study here.

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Why We Believe in Podcasting

Podcasting has often been hailed as the most intimate medium. There is nothing more personal than hearing someone speak directly to you, directly in your ears. It's a medium that reaches people when they're most receptive to big ideas and meaningful connection. We all came into creating content out of a love for making things that connect deeply with the audience, and leave a lasting impact. Podcasting is the best way to reach that goal. And we get to do it over and over again with people like you.

Now there's a new factor that has only deepened the value of podcasting. AI. AI has made it possible to pump out content like never before. Executing on the content alone isn't enough. Thoughtfully making something with a human-to-human relationship at the core is what will stand out. A team of real, strategy backed creatives (like ourselves) behind a podcast guarantees stand-out, meaningful content.

Podcasting's intimacy has always been its strength, and now in the new age of internet content, that strength is needed more than ever.

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