Brand Podcast Virtual Events from Lower Street
Past Podcast Virtual Events
Brand Podcast Summit January 2024
Speakers included Ann Handley, Rand Fishkin, Lower Street’s Shannon Martin and Hannah Southern, Chris Colbert and more.
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Brand Podcast Summit April 2024
Speakers included Steph Smith, YouTube’s Kai Chuck and Emma Sweet, Colin Gray, Arielle Nissenblatt, Jeff Vidler and 14 other leading podcast professionals.
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Brand Podcast Summit 2025
Two days to learn how to create strategies outside the box, launch and grow a successful brand podcast. Lead the conversation and own your industry with brand podcasting to make an impact and become a trusted thought leader. Register at the link below.
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Grow Your Podcast Ad-Free
Looking to ways to grow your podcast, outside of just buying ads? You're in luck. Lower Street’s Head of Audience Development, Hannah Southern, is here to show you how to grow your podcast audience—without just putting in cash and hoping for the best. Hannah’s covering everything you need to know, including podcast PR strategies, how to leverage your existing channels and audience.
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Laying the Groundwork for Podcast Success
Before you press record, the foundation of your podcast determines its impact. In this session, Lower Street's team will guide you through the crucial first phase of podcast development—defining your show’s purpose (the WHY), understanding your audience, and crafting a strategic roadmap for long-term success (with room to evolve), and audience profiling.
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The Story Behind the Story: Inside the Making of Vinfamous
If you want to stand out in a crowded market, you need more than content—you need a story. But what makes a story resonate? And how do you find the right one for your brand and your audience?
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Moneywise: Taking a 150K/month audio podcast to video (with unfiltered metrics)
Lower Street’s Harry Morton and Jackie Lamport share the real story behind Moneywise — from launch to lessons learned, including surprising insights on audience behavior, production pivots, and the Sam Parr effect. Featuring unfiltered metrics and strategic takeaways, this talk is a must for brands and creators navigating the audio-to-video podcast shift.
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From Studio to Stage: Turning Podcasts into Live Experiences
Featuring Jenny Barber, who leads podcast strategy at REI, and Oriana Marrone, a producer at Lower Street who recently helped launch a live experience, we’ll explore how brands are benefitting from live storytelling, and how they make it happen.
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Earn It: Attention Strategies for Brand Podcast Success
Steve Pratt, co-founder of Pacific Content, shared his approach to attention strategy and took the time to answer attendees' brand podcasting questions.
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Podcasts in Academia: Engaging Communities and Expanding Reach
Shannon Young of Seattle University's Roundglass India Center joined us for a chat about their podcast Desi Routes & Roots. She shared their experience with podcasting, and how they've used it to build community and boost thought leadership.
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Developing Your Brand's Internal Super Fans
Stevie Manns of BlackRock showed us how making internal super fans can drive considerable growth and brand favorability.
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The Total Package: The Hidden (But Very Real) Impact of Podcast Artwork & Packaging on Growth
Featuring Jeremy Enns, founder of The Podcast Marketing Academy presented by Annalise Nielson and Hannah Southern.
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Podcasts, Brands & AI: Finding the Right Voice
AI is everywhere, but how are brands actually talking about it? And more importantly, how do you make those conversations resonate with your audience? In this session, we’re looking at how podcasting is becoming a go-to medium for brands to unpack the role of AI in their products and services. Featuring Casey Adams, co-founder of Listener.com, we’ll explore how his team is weaving AI into their platform, and how he sees podcasting as a powerful channel to share that story with customers, partners, and the broader market.
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From Podcaster to Platform: Casey Adams on Listener, Data, and AI
Casey Adams, entrepreneur and co-founder of Listener.com, shares how podcasting shaped his journey from launching a show at 17 to building an AI-powered analytics platform for creators and networks. The session explores how AI is transforming podcast data, growth, and brand storytelling while keeping the listener at the heart of it all.
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Video Podcasting with Intention: Building Smarter Strategies for Brands
Carly Baker, Head of Media Partnerships at HubSpot, shares how brands can move beyond “video for video’s sake” to build intentional, sustainable video strategies that deliver real impact. The session explores why distribution should come before production, how to future-proof in an AI-driven landscape, and what it takes to use video to truly connect with audiences.
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