Podcast Resources
Get everything you need to create a standout podcast. These podcast resources cover the best equipment, strategies, and tips to help you launch, produce, and grow your show.
Explore our resource library
Start and Produce Podcast
How To Start A Podcast
The podcast resource you need if you are just stepping into this creative medium. This is our step-by-step guide walking you through everything you should know to launch a great podcast.
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How To Edit A Podcast
This is the guide every creator needs to produce a great show. Editing isn’t all about a quick edit of the awkward pauses or background noises. It’s about talking about the raw content and forming a story. Read on to learn how to craft a compelling narrative out of your episode.
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What Is a Branded Podcast & Why Should You Create One?
Branded podcasts give businesses a voice. They're the perfect tool for driving awareness and authenticity and engaging listeners.
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The Ultimate Guide to Better Podcast Cover Art in 2025
Your podcast cover art is one of the first elements to attract potential listeners when you create a podcast — so make it count and stand out from the crowd.
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Office Hours by Lower Street
Watch replays of Lower Street’s monthly Office Hours events where we take you behind the scenes of brand podcasting.
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How to Start a YouTube Podcast in 2025: Ultimate Guide
Want to expand your show's reach, increase its visibility and unlock its monetization potential? Our step-by-step guide explains everything you need to know to start a YouTube podcast.
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How to Write a Podcast Script [With Examples & Template] in 2025
A podcast script is the roadmap for your podcast episodes Learn how to write a podcast script from the producers at Lower Street.
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Grow a Podcast
How to Grow Your Podcast Organically
Podcasting is an investment. There’s no way around it. But there are ways to grow your show on a budget. In fact, promoting your podcast organically can help strengthen long-term growth. This download includes all you need to know to effectively increase your listenership.
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The Best Podcast Marketing Tools
Whether you are looking to grow your show organically or with a little budget, this podcast resource is going to be your go-to. We’ve collected our favorite podcast marketing tools to help you promote your show through newsletters, social media, or even on podcast platforms.
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Podcast SEO: Tips to Improve Your Rankings [2025]
Successful podcasts attract new listeners every day from search engine optimization. Learn how to gain more exposure and grow your audience with these effective podcast SEO tips.
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Podcast Tracking 2025: Why Monitoring Your Analytics Matters
Which podcast metrics should you track and analyze get actionable insights for your podcast's performance? Because let’s face it, if you’re not being heard what’s the point?
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Best Podcast Marketing Tools [Free & Paid]
If you are looking to grow your podcast, these marketing tools should be on your radar. We're sharing the top podcast marketing tools we know and love.
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How to Get People to Actually Listen to Your Podcast | The Brand Podcast Summit
Watch this replay from Lower Street’s Brand Podcast Summit 2025, where podcast growth experts share strategies to increase listenership, boost engagement, and expand audience reach.
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Research
Podcasting for Influence
Find out how to reach CEOs and decision makers through podcasts. This research, conducted in collaboration with contentFX, shares how these leaders consume and enjoy podcasts throughout their days.
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Target Business Leaders with Branded Podcasts
A Masterclass in Branded Podcasting. The podcast you’re going to want to share with your whole team. Here we break down how to launch a branded podcast, and what you need to know about the power of B2B podcasting. There’s a lot of gold in here to help you convince your management to launch a brand podcast.
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Useful Templates
How to Craft a Compelling Podcast Guest Pitch (With Templates)
Hopping on other relevant podcasts is a great way to boost your thought leadership, and gain attention for your own show. This resource walks you through exactly how to craft a podcast guest pitch. We’ve even included some of our favorite templates for you!
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The Breakout Cast Study (Audit Template)
Abbracci came to us looking to totally revamp their podcast. Through an audit of their current show, and a competitive landscape analysis, we relaunched The Breakout. The new look brought them a 16730% increase in downloads, and launched them to the top of the Apple Podcasts charts. Here, you’ll find the comprehensive audit giving you a starting point to formulate a strategic rebrand.
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Equipment and Tools Guides
The Best Podcast Equipment
If you are going to launch a great show, you’ll need top-notch equipment. Trust us, your sound quality matters. Start with the right equipment (and the right set up) and you’ll be way ahead of the game. Here’s our favorite equipment, for podcasters of all levels.
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The Best Video Podcast Equipment
Video podcasts are growing in popularity, as they happen to be a great way to get your show in front of a larger audience. They add a new level of engagement to your content. If you are looking to experiment with video, here’s the equipment you need to get started.
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The Best Editing and Recording Tools
You may have the know-how to edit a podcast, but you’ll need the right tools to help you out. These are our favorite programs for editing and recording a podcast - either for solo podcasters, or interviews.
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15 Best Podcast Hosting Platforms for All Budgets (Free to Expensive)
Here’s a list of our favorite podcast hosting platforms for all your needs.
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Best AI Podcasting Tools
The future of podcasting and productivity is here, and it doesn't hurt to embrace it. Here are a few of the best AI podcasting tools to streamline your podcasting process.
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Lower Street Tips and Tutorials
Watch episodes of Lower Street’s Tips & Tutorials series, where we help podcasters master the tools and techniques of podcast production.
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Creating Your Podcast Content
How To Write a Podcast Intro Script that Gets New Listeners Hooked
Your podcast intro is more important than you think. In those first 2 minutes listeners are making up their mind to keep tuning in. We’re sharing how to write a great podcast intro to keep listeners hooked.
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How to Write a Podcast Description That Inspires New Listeners
Learn how to write a podcast description using simple strategies and best practices to get your podcast heard.
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How to Structure a Podcast to Keep Listeners Engaged
Keep your podcast listeners engaged from beginning to end with a structure that works!
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Tips, tools, and replays to help you nail your brand’s podcast strategy — all in one place.
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Podcasting can be challenging, but with the right podcasting resources and a solid partner at your side, your brand can create a show audiences will love.
Explore our top picks for podcasting equipment that fits any budget or skill level. You’ll also find our how-tos on editing, planning, and our recs for the best recording or editing software.
Check out these podcast resources and start leveling up your show today.
Get in touch
Want to make a leading podcast for your brand? Reach out to our team and tell us what you’ve got in mind.