Podcast Resources

Get everything you need to create a standout show. These podcast resources cover the best strategies, equipment, and tips to help you launch, produce, and grow your branded show.

Podcast Strategy

Guide

What Is a Branded Podcast and Why Should You Create One?

Branded podcasts give businesses a voice. They're the perfect tool for driving awareness and authenticity and engaging listeners.
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Guide

How to Start a Podcast (That Actually Works for Your Brand)

This guide walks you through everything you need to launch confidently and use a standout branded podcast for growth.
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Must Listen Digital Marketing Podcasts Research

Podcast Statistics & Trends to Inform Your Show's Strategy

Thinking if a podcast is worth adding to your content strategy? Some podcasts stats might just convince you.
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Podcast Production

Guide

How to Edit a Podcast and Craft a Compelling Narrative

Editing isn’t all about a quick edit of the awkward pauses or background noises. It’s about talking about the raw content and forming a story. Our guide will help you along the way.
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Guide

The Ultimate Guide to Better Podcast Cover Art in 2025

Your podcast cover art is one of the first elements to attract potential listeners when you create a podcast — so make it count and stand out from the crowd.
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Guide

How to Start a YouTube Podcast in 2025: Ultimate Guide

Want to expand your show's reach, increase its visibility and unlock its monetization potential? Our step-by-step guide explains everything you need to know to start a YouTube podcast.
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Podcast Marketing and Promotion

printed charts and graphs, symbolizing podcast growth analysis Guide

How to Grow Your Podcast Organically

This is a guide to sustainable audience development. Keep growing your podcast day after day with the right organic marketing strategies.
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Guide

Podcast SEO: Tips to Improve Your Rankings

Successful podcasts attract new listeners every day from search engine optimization. Learn how to gain more exposure and grow your audience with these effective podcast SEO tips.
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Computer showing growth statistics after using these podcast marketing tools Tools

The Best Podcast Marketing Tools for Growth

We’ve collected our favorite podcast marketing tools to help you promote your show through newsletters, social media, or even on podcast platforms.
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Guide

Podcast Tracking 2025: Why Monitoring Your Analytics Matters

Which podcast metrics should you track and analyze get actionable insights for your podcast's performance? Because let’s face it, if you’re not being heard what’s the point?
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Computer showing growth statistics after using these podcast marketing tools Tools

Best Podcast Marketing Tools (Free and Paid)

If you are looking to grow your podcast, these marketing tools should be on your radar. We're sharing the top podcast marketing tools we know and love.
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Guide

How to Get People to Actually Listen to Your Podcast

Watch this replay from Lower Street’s Brand Podcast Summit 2025, where podcast growth experts share strategies to increase listenership, boost engagement, and expand audience reach.
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Podcast Research

lower street research chart displaying survey results on podcast listening habits Research

Podcasting for Influence: How to Reach B2B Decision-Makers

Find out how to reach CEOs and decision makers through podcasts. This research, conducted in collaboration with contentFX, shares how these leaders consume and enjoy podcasts.
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Target Business Leaders with Branded Podcasts E-book

Target Business Leaders with Branded Podcasts

Equip yourself with the strategies and insights needed to enhance your business communication strategy, reach top-level decision-makers, and engage them as loyal brand followers.
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Guide

Watch Office Hours Recordings (Monthly Live Events)

Lower Street’s monthly Office Hours sessions feature real-world examples, expert insights, and practical tips to help you create a show that delivers results.
WATCH REPLAYS

Useful Templates

a woman typing on a computer writing podcast guest pitchs Template

How to Craft a Compelling Podcast Guest Pitch (With Templates)

This resource walks you through exactly how to craft a podcast guest pitch. We’ve covered everything from writing to outreach and included some of our favourite templates for you.
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The Breakout Cast Study Audit Template Template

The Breakout Cast Study (Audit Template)

Abbracci came to us looking to totally revamp their podcast. The result? A significant increase in downloads and a launch to the top of the Apple Podcasts charts.
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Podcast Equipment and Tools Guides

Tools

The Best Podcast Equipment

If you are going to launch a great show, you’ll need top-notch equipment. Trust us, your sound quality matters. Start with the right equipment (and the right set up) and you’ll be way ahead of the game. Here’s our favorite equipment, for podcasters of all levels.
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Tools

The Best Video Podcast Equipment

Video podcasts are growing in popularity, as they happen to be a great way to get your show in front of a larger audience. They add a new level of engagement to your content. If you are looking to experiment with video, here’s the equipment you need to get started.
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imac screen with video podcast software for editing Tools

The Best Editing and Recording Tools

You may have the know-how to edit a podcast, but you’ll need the right tools to help you out. These are our favorite programs for editing and recording a podcast.
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Tools

15 Best Podcast Hosting Platforms

There are loads of options out there – so how do you choose where to host your podcast? We’ve rounded up some of the best podcast hosting platforms to help you find the right fit for your needs.
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Tools

Best AI Podcasting Tools

The future of podcasting and productivity is here, and it doesn't hurt to embrace it. Here are a few of the best AI podcasting tools to streamline your podcasting process.
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Guide

Lower Street Tips and Tutorials

Watch episodes of Lower Street’s Tips & Tutorials series, where we help podcasters master the tools and techniques of podcast production.
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Podcast Content Planning

Laptop and open notebook with pen on a desk, brainstorming a podcast content strategy Guide

How to Create a Podcast Content Strategy

Podcasting can be excellent for your brand marketing, but how do you create stand-out content? We explain why and how to create a podcast content strategy that engages, and resonates with listeners.
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Guide

How to Write a Podcast Intro Script that Gets New Listeners Hooked

Your podcast intro is more important than you think. In those first 2 minutes listeners are making up their mind to keep tuning in. We’re sharing how to write a great podcast intro to keep listeners hooked.
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Template

How to Write a Podcast Script (With Examples and Template)

What do Serial, Freakonomics, and The Daily all have in common? Besides being exceptionally well-crafted, they all work within the confines of a script. Learn how to write a podcast script from the producers at Lower Street.
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Guide

How to Write a Podcast Description That Inspires New Listeners

Learn how to write a podcast description using best practices to get your podcast heard.
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Guide

How to Structure a Podcast to Keep Listeners Engaged

Keep your podcast listeners engaged from beginning to end with a structure that works!
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Tips, tools, and replays to help you nail your brand’s podcast strategy — all in one place.
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Podcasting can be challenging, but with the right podcasting resources and a solid partner at your side, your brand can create a show audiences will love.

Explore our top picks for podcasting equipment that fits any budget or skill level. You’ll also find our how-tos on editing, planning, and our recs for the best recording or editing software.

Check out these podcast resources and start leveling up your show today.

Get in touch

Want to make a leading podcast for your brand? Reach out to our team and tell us what you’ve got in mind.

Share as much info as you can and we'll be in touch this week about your podcast