Reach more B2B decision-makers with our podcast production services

Create, launch, and grow your world-class B2B show

BUILD YOUR BRAND WITH PODCASTS
Lower Street shows earned the #1 spot on Apple Podcast charts more than 100 times in 2023

The podcast production company
leading brands trust to make award-winning shows

Hewlett Packard Enterprise Stanford Seed Kearney FIS Adyen

Create your 
story-driven show
to reach the right people 

Your brand podcast is a key piece of your content marketing strategy. But if you’ve only ever come across boring business podcasts (and there are plenty!), you might not know just how much impact your B2B show can have.

See how much richer podcasting can be when you step outside of the “two people talking” format into narrative-rich experiences. We’re experts in successfully turning key concepts into stories that build your brand credibility, grow your audience, and connect you to qualified leads (sometimes, by having them on your podcast)!

As a full-service agency, we can handle all of your podcast production and marketing needs from start to finish. We’ll work with you to define the goals of your podcast, create your show’s unique format, and ensure you reach your target audience — whether that’s a small group of busy B2B leaders, a broad range of listeners in your industry, or even an internal division at your company.

Each client is different, but our research-driven approach informs every step from strategy and development to creation and production.

REACH MY TARGET AUDIENCE

Concept development, pre-production, and strategy 

Through interviewing your team, researching your target audience, and auditing both your existing podcast (if you have one) and your competitors’ podcasts, we’ll define your show’s reason for existing. Then we’ll design your podcast to serve your purpose. As your show grows, your Lower Street producers and promotion team work hand-in-hand to make sure you’re always speaking directly to the right audience.

100+ shows

5,000+ episodes

10M+ downloads

Audio recording, editing, and post-production

You’re not going to all this trouble just to record with one of those $20 TikTok microphones.
With our custom gear recommendations, you’ll create a branded podcast that sounds like you from the second you hit “record”.

Next, our expert in-house editors turn your raw audio into a compelling, perfectly put-together episode. Along with making you sound good in all the usual ways, we go a step further —  structuring each episode into a compelling, entertaining, and informative story.

Your branded podcast production includes high-quality, human-written, SEO-friendly show notes for every episode.

Let's chat about your podcast plans.

Promotion and audience growth 

Download metrics are great for vanity (and we’ll be the first to tell you that we increased downloads by 16,730% for our client show, The Breakout). 

But to truly understand your show’s reach and resonance, we focus on listeners and listening time. We know your podcast is growing successfully when your episodes are reaching the right people, and those people are spending longer with your show.

To catch your target audience’s attention when they’re already listening, we specialize in podcast-specific marketing strategies, including PR, partnerships, paid media, owned media, and more. This means we can capture users when they’re already inside their podcast apps — and retain more engaged subscribers in the long run.

“Harry and his expert squad at Lower Street engineered an impressive audience growth strategy for our show, propelling us to a mind-blowing 16,730% increase in downloads and hitting a #7 spot on the Apple Podcast Charts. They truly are experts in podcast marketing.”

Dr. Keri Ohlrich, CEO and Co-founder of Abbracci Group, and host of the record-breaking show The Breakout

Fluff-free performance reports

Listens and downloads are important, but your B2B podcast should also deliver measurable improvements in brand perception and favorability. 


We start by benchmarking your current performance, then track metrics like engagement, visibility, and reach to help you understand your show’s growth trajectory (no complicated dashboards necessary). Your Lower Street promotion team works closely with your show producers to shape future episodes for success.

Our clients have been featured on

"Lower Street exceeded all expectations with their video podcast production. Their team crafted a high-quality production, including engaging interviews, intro animation, and a branded frame. We'd like to do more with Lower Street in multiple languages in the future!"

Leslie Forstadt, PhD, University of Maine, member of the Cultivating Resilience Podcast team

Video podcast production

YouTube is the world’s second-largest search engine, offering huge opportunities for podcast audience growth and visibility

From short-form audiograms and animations, to long-form recordings or even multi-camera shows with live AV support, Lower Street’s video podcast production team is here to get you those views. Ask us your video podcast questions.

Launch your podcast in 60 days

Week 1

Kick off

Hop on a call with us to really get to know each other. We’ll chat about your podcast goals, brand style, and what you are really hoping to see with your future podcast.

Week 2

Concept Development/ Competitive Research

We take a look at the competition and industry podcasts to work on a podcast concept unique to your brand. We’ll make sure you stand out from the rest.

Week 3

Branding & Packaging

From title to cover art, show notes to episode topics, we’ll go step by step to make sure your brand shines through every aspect of the podcast.

Week 5-6

Production

Let our producers work their magic. Together you’ll record narration, interviews, all that you need. Then the team will transform it into a knock-out show.

Week 7

Trailer

Get your audience amped. We’ll put together a short trailer to distribute on the podcasting platforms of your choice to spread the word about your new show.

Week 8

Launch

It’s time. Your show is ready, we’ll put together a strategy to make sure it gets off on the right foot, getting you in front of an audience that matters.

Week 9+

Growth

We’ll get your podcast in the right ears, and grow your listenership through proven strategies.

Know you want to make an amazing show?
Get in touch

CHAT WITH US

Combining creative excellence
with branded podcasts: Climate Vision 2050

Our productions for Boston Consulting Group (BCG), “Climate Vision 2050” and “In Her Element,” won 6 awards at the 2023 W3 Awards, including Gold for Best Branded Podcast.

55% of founders and business owners
listen to podcasts every day.

Finding it hard to reach decision-makers? Not anymore.
We’ll help you craft a show that not only reaches your target audience,
but increases their awareness of (and interest in) your brand. 

Get more insights on the listening habits of hard-to-reach business audiences.

Download the research

When to choose Lower Street

There are plenty of B2B podcast production companies out there. But if we’re being honest? You won’t find anyone with more passion, expertise, and experience than us.

Choose Lower Street when you want to:

Reach your exact right audience

Whether that’s a small group of small and medium-sized business owners (like our client Cadence Bank), or high-net-worth individuals (like our client Northern Trust), or a tightly targeted group of entrepreneurs in Southeast Asia (like our client the Stanford Graduate School of Business) or even your own employees (like our client PepsiCo)

Grow your audience

Through a targeted combination of cross-promotion partnerships, sponsorship deals, and programmatic ad campaigns, our podcast marketing strategy helps you reach more of your ideal listeners (without blowing tens of thousands on paid social)

Connect with charismatic, knowledgeable guests

We can help select the ideal guests for your show, reach out to them, and pre-interview them all before you sit down at the mic. We’ll even tap into our own network of guests to supplement your network 

Release exceptional episodes

Guided by an executive team with years of podcast experience, and expertly edited by native English speakers, not offshore audio editors

Concept, strategize, and launch a truly authentic show in the age of AI

Make something your audience looks forward to listening to, instead of adding to the noise just for the sake of “having a podcast”

If you’d like to skip the awkwardness of the Do-It-Yourself stage and launch an exceptional podcast right away, please do get in touch.

"Harry and the team are professional, knowledgeable and friendly. But perhaps more importantly though, the output they produce is exceptional."

Michael Bird, Head of Audio at Hewlett Packard Enterprise and host of Technology Untangled Hewlett Packard Enterprise

“We wanted to make sure that we worked with experts in the podcast realm. From the first conversation with Lower Street, it was clear that we’re on the same page in terms of wanting to create something fresh and dynamic.”

Emma Leigh-Morgan, Head of Marketing UK at Adyen Adyen

Lower Street clients include…

Agencies

Imagine never having to cold-email again — because your prospects come looking for you.

Enterprise companies

Cut through the corporate jargon and show your ideal customers your helpful, human side.

Startups

Get into your users’ brains to help them with their problems and keep them logging in.

1 year later, they’re thought leaders in the software space

See how software development consultancy Artium’s show, Crafted, ranked at the top of the Apple Podcasts Tech charts and received a Webby nomination.

READ THE CASE STUDY

Work with refreshingly honest,
irritatingly reliable
podcasting experts

Harry (Morton, not Potter — don’t let the glasses fool you) founded Lower Street in 2016. Our creative remote team works with brands all over the world to create, launch, and manage highly successful, genuinely beloved podcasts.

We partner with brands like HPE, PepsiCo, and Booking.com to develop podcasts that build brand awareness, position our clients as thought leaders, and drive real ROI.

Meet the team
We've got faces made for radio
Harry, CEO

"I genuinely loved working with Lower Street, they have an incredible team and I would recommend them any day of the week. Our producer Sam, was the absolute highlight of the entire process, he was exceptionally gifted, kind, and funny which made the whole project a lot of fun."

Joel Di Trapani, Co-CEO and Co-Founder at Vygo

Your Lower Street production team looks like this

When you engage us to create your show, you’ll be working with a team of specialists, including your:

  • Production Manager, who coordinates project resourcing and timelines Executive Producer, who oversees concept development and production
  • Producer, who handles the day-to-day elements of production (like ideation, content, structure, and scripting)
  • Audio Engineer, who mixes your audio and contributes to the overall sound design of the podcast

With support from these departments:

  • Audience Development, who provide advice and strategy on organic growth strategies, and design and execute paid campaigns
  • Client Success, who support any client needs that fall outside the scope of production

Your free strategy call is right here 👇

Chat with an expert producer about your show goals

Share as much detail as you can and we'll be in touch within 1 business day

“Lower Street's B2B podcasting expertise proved invaluable. Our podcast has demonstrated an impressive reach, surpassing the download and consumption numbers we initially expected, and as a result we're more committed than ever to this channel. It's become a powerful platform for brand awareness and thought leadership.”

Isobel Pearce, UK Marketing Manager at Zühlke Group

We know what ​you’re wondering...

What are your rates?

Rates depend on your individual needs. Just get in touch to discuss your podcast plans and we can let you know what they will cost. But it's probably going to cost more than a freelance editor and less than a big agency.

How long does it take to launch a podcast?

That really depends on you. How quickly will you be able to feedback on creatives, give us the information we need, and sign things off internally?

We can be up and running in as little as a couple of weeks. 6-8 weeks from kick-off call to episode 1 going out is typical, but if you're more ambitious with your podcast production style or content, it could take longer to develop.

It's best to talk it through. Let's talk.

Can you advise me on the best podcast equipment I need?

Absolutely. Get in touch with us and we'll happily walk you through what you need to get your podcast set up and achieve the best possible recordings.

Can I hear some of the other podcasts you've produced?

We'd love you to! You can find some of the recent shows we've produced on our work page.

How long should my podcast be and how often should I release it?

Great questions. The answer really depends on you and your audience.

Content length and frequency should be informed by your target listener and what they need, but balanced with what is achievable for you.

This is exactly the stuff what we cover in our show development and launch process. We'd be happy to talk this through with you and create a custom podcast strategy for your goals. Let's talk.

Who is Lower Street and how long have you been in business?

Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 20.

Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.

This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.

How many clients do you work with?

We've worked on thousands of podcast episodes to date, totalling millions of downloads in a range of industries.

At any one time we could be working with anywhere between 20-30 podcasts.

You can find some examples of our work here.

I've got more questions

No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.

Tell us about your podcast goals
This could be the start of something glorious