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20 Engaging Podcast Topic Ideas in 2024

Struggling to come up with fresh content ideas? We’ve got a host of interesting (and different) podcast topic ideas that will get the creative juices flowing and keep your audience hanging around until the end!


Great Podcast Topic ideas to Connect With Your Customers

Struggling to come up with fresh content ideas? We’ve got a host of interesting (and different) podcast topic ideas that will get the creative juices flowing and keep your audience hanging around until the end!

New and seasoned podcasters alike struggle with what to talk about on a podcast. It doesn’t matter whether you’re just starting with podcast production or if you already have a podcast you’re trying to grow. Coming up with consistently good content ideas is one of your hardest challenges.

This is a crucial step for aspiring podcasters on the road to success. You can’t start a podcast out of thin air. You need an engaging theme and a never-ending stream of podcast topic ideas to drive the content of your show and draw in listeners who are interested in your niche.

For established hosts, with a popular podcast, it’s about keeping content fresh and interesting. Yes, there is no lack of topics to choose from, but choosing the perfect podcast topic that engages with your existing audience and increases your followers is easier said than done. 

Trying to figure out what will work and what won’t can be confusing. Taking risks and doing something out of the norm may be a way to keep your show fresh, but you don’t want to waste your time and efforts on topics that don’t connect with your listeners.

So, what is a podcaster to do?

Whether you’re a total novice still deciding on your niche, have made a few episodes already, or are looking for new things to talk about on a podcast, we’ve got your back.

Read on for a comprehensive guide on what makes an awesome podcast topic and how to pick the right ones to talk about on your show. We'll end off with a list of topic ideas to get the ball rolling. No matter your niche, you'll find something that will resonate with your audience.

Podcast Topic Ideas: What Makes a Good One?

If you look at the top podcasts on any platform, you’ll notice that they cater to very specific genres with topics like true crime, journalism, current affairs, or comedy. By looking at the top contenders, it might seem like the only way to make a successful podcast is to create one in one of these niches. 

Trust us, this is not the case. The niche, and podcast topic is not what makes a podcast popular; it's how the host can grip the listener’s attention and maintain it long enough to say their piece.

There’s a fair amount of storytelling involved, even if you are working in a niche like tech or finance. The information needs to be conveyed in a way that the audience can connect with you and recognize the benefit of what you’re saying, whether that is for enjoyment and entertainment with funny stories, education, or personal development.
The bottom line is that most podcast topic ideas can be either good or bad based on how you present them. If you’re a good podcast host who brings in energy, passion, and emotion, almost anything can be entertaining. Finding topics to help you accomplish these goals is key to growing your podcast.

Podcast Planner to come up with podcast topic ideas

3 Tips for Picking Unique Podcast Topic Ideas

As any experienced podcaster can attest, picking the overall theme of your content and topics for each podcast episode is harder than it seems. The limits, scope, and eventual success or failure of the show all depend on what you choose—and it’s easy to feel overwhelmed.

As daunting as it may seem, you shouldn’t procrastinate on making a decision. Whether your head is full of things to talk about on a podcast or you are blanking and can’t think of anything, considering the following points will help you choose a good topic for your podcast.

And be sure to check out our post on how to come up with content ideas for your podcast. It's got loads of tips for getting the most out of your brainstorming sessions!

1. Think About Your Target Audience

This is the first question you should ask yourself while picking a podcast episode topic. Think of your target audience and what would be useful to them. How can you add value to their lives through your podcast? You could use the podcast to share insights and experiences from which they can learn, helping them solve a problem, entertaining them for a while, or giving them insider information on a topic they are interested in.

If you are operating in a very specific niche or already have an existing following or loyal customer base, consider reaching out to your listeners and asking them directly. 

Find them on social media to see what they are interested in, and join online groups and communities on Reddit, Instagram, and Facebook. Email your customers, conduct polls, or talk to people one-on-one about what they want to hear.

You can even use tools like Statista or Sparktoro to get information on what your audience is interested in.

Once you have a good idea of who your audience is and what they are interested in, you will be able to narrow down some podcast topic ideas that will work well and rule out ones that won’t.

2. What To Talk About On a Podcast? Stick to What You Know

You will hear this advice no matter which creative field you are in. It is important to be knowledgeable about a topic if you are going to talk about it on your podcast.

If you have your heart set on a topic but don’t know much about it, you should first research it as much as you can and gain a solid understanding of the key concepts before you start a podcast about it.

Unless, of course, that is the premise of your show. If you’ve ever dreamed of becoming a subject matter expert on a particular topic and think others would be interested in it, too, you can create a podcast that documents your learning journey. 

3. What Makes Your Podcast Unique?

There is one thing in common among all successful podcasts—they have something unique about them. Whatever niche or genre you are in, there are probably many podcasts covering the same topic already.

What sets you apart from them? You need to have something new to offer to your listeners. It might seem like a daunting task, but it doesn't have to be. There is something unique about everyone. You just need to find it and use it to your advantage.

It can be something as simple as taking a new approach to presenting a topic or offering a different perspective on an old concept. This will make your podcast more enjoyable, and listeners will keep tuning in because no one else offers what you have.

20 Great Topics to Talk About And Keep Listeners Coming Back

If you’ve considered all of the above, but you’re still running dry on podcast content ideas, don’t panic—we’re here to help. We've got a bunch of podcast ideas and topics to help you create authentic, interesting content that will keep your ideal podcast listeners hooked. 

Whether you're interested in teaching your audience something related to your niche, aspire to be a thought leader in your industry, or just want to be a source of entertainment, you'll find inspiration here. 

Some of our ideas will even help you find your niche if you haven't settled on one.

  1. Behind the Scenes

  2. Your Journey

  3. Interviews

  4. A Day in The Life

  5. Offer Advice

  6. Make a List

  7. Reviews

  8. Teach Something

  9. Industry Profiles

  10. Your Worst and Best Experiences

  11. How and Why You Created the Podcast

  12. Throwback to When

  13. Hypothetical Situations

  14. Cover an Event or Convention

  15. Topical News

  16. Recycle, Repurpose, Reuse

  17. Self-Improvement

  18. Technology and Innovation

  19. Inject Some Humor 

  20. Make a Difference

  21. Start a Travel Podcast

1. Behind the Scenes

No matter what industry you’re talking about, the audience always loves getting the inside scoop. Leverage your industry experience to produce an amazing behind-the-scenes episode. Let your audience in on all the little details and industry secrets, speak candidly about the realities of your niche, and share with listeners what goes on behind closed doors.

You don’t even have to be the source of information. Invite a guest on your show to share their experience in your industry, and be sure to ask the hard-hitting questions that get them to open up about what it’s like.

2. Your Journey

Everyone has a story about how they got to where they are today. This makes for interesting listening, as audiences enjoy learning about how people got to where they are, the steps taken, the circumstances, and the events that took place.

Narrating your journey is a great podcast topic idea because you get to take your listeners through your personal story—of which no one is more of an expert than you. You can speak from the heart and bond with your listeners in the process as they share in your challenges and celebrations.

Personal journey podcasts work because they allow hosts to evoke emotion. Provided you are a skilled storyteller, real-life experiences trump fiction when it comes to connecting with an audience. Authentic stories have a degree of truth that makes them that much more meaningful, emotive, and, at times, relatable.
They also help your listeners gain insight into the kind of person you are while giving your brand a more human side.

3. Interviews

Interviewing guests for your podcast is great for two reasons:

  • It brings in a fresh perspective and gives the audience something new to look forward to

  • If you’ve been hosting alone so far, it breaks the monotony and takes some of the pressure off you

If you are struggling with content ideas, doing an interview episode (or series of episodes) is a great way to inject new life and talking points into your show.

Interviews can be conducted between you and an expert in your niche, or you can invite listeners to ask your guest questions—providing another way for your audience to connect with you and your show. With a new voice, you’ll have plenty of things to talk about on your show - from industry expertise to personal anecdotes, it’s a great way to fit education and entertaining content into one episode.

If you don’t have access to suitable guests, hit the pavement and speak with the public. Asking the opinions of everyday people and adding commentary around their quoted clips can make for great content that is fresh, relevant, and engaging.

Further reading: How to Interview Someone for a Podcast: Insider Secrets

Recording a Podcast coming up with new podcast topic ideas

4. A Day in Your Life

Creating a podcast about a day in your life is a simple yet effective way to connect with your audience on a deeper level. 

There is very little you need to do; just go about your day as usual and list down everything you do and why. It brings your listeners a different side of you and invites them into your life.

Opening up to your listeners and showing them your daily struggles makes you more relatable. You’ll create a more loyal, active fan base by showing your audience that you’re a person just like them—not just a voice on their speakers. 

5. Offer Advice

Starting an advice column is an amazing way to interact with your listeners. They get to talk to you one-on-one, and you get to add value to their lives in a very real way—offering help to overcome their challenges.

Unlike most podcasts, where the host just puts out information for the listeners to take in, you get an engaging back-and-forth between you and your audience. By solving real-world problems, you can prove your expertise and provide even more value to your listeners. 

You’ll be surprised by the situations that come up. You might even find yourself researching to provide an answer, which expands your pool of knowledge as well as the scope of the podcast. 

Also, people are more likely to listen if you have answered their query. You develop a bond with the people you advise, and they will likely turn into loyal listeners.

6. Make a List

Listicles and “best of” style content have been popular for years now and show no signs of slowing down. This is a podcast topic that is sure to stick around. Usually starting with a bold, intriguing headline, this kind of content draws people in while also letting them know exactly what they’re getting into. 

Consider an example from one of the best business podcasts, The 10-Minute Entrepreneur, in the episode 9 Ways to Work Smarter NOT Harder.

The great thing about list-type content is that if you’re already an expert, they take little to no research beforehand. You might be able to put together an outline for an episode in just a few minutes.

7. Reviews

Are there any books, movies, TV shows, games, or other content related to your niche? If yes, you can review them for an episode of your podcast.

Whether you share your thoughts on something popular or introduce your listeners to lesser-known works on the topic, you can provide value for your fans by discussing the content and letting them know why they should or shouldn’t check it out for themselves.

For reviews of TV shows or movies, you can also do a separate section on fan theories and invite your listeners to send in their fan theories.

8. Teach Something

If you’ve accumulated valuable skills throughout your career, consider teaching others. You won’t just be building an audience. You’ll also establish yourself as an authority in the field and bring extra attention to your business.

Keep in mind that teaching is not for everyone. Mastery over a given subject is not enough; you also need to be didactic enough to explain it to your listeners. Luckily, educational content is evergreen, so your episodes will keep attracting listeners long after being published.

9. Industry Profiles

Industry profiles are another hot format for podcasts. Just take a look at BBC Radio 4's Profile. This kind of podcast can very easily become a series where you present the profile of a different industry leader every week or every month.

Make a list of the key players in your niche and create a complete profile of them and their stories. Try to find out how they got started, their motivations, and how they struggled. Look at their business model and figure out what key factors made them successful.

To ensure you’re covering the content your audience wants to hear, you can invite them to suggest people they’d like to learn about. Create profile episodes on these names, ensuring you talk to all the points your listeners want to know.

Industry Profiles

10. Your Worst and Best Experiences

If you have worked in your niche for even a short while, you are bound to have a treasure trove of stories from your time in the industry. Anyone remotely interested will jump at the chance of getting a first-hand account from someone in the trenches.

Talk about your worst and best experiences within the niche. Owing to the nature of the topic, there is bound to be drama, juicy details, or heartwarming moments in your stories. Make sure you craft your narrative carefully to keep listeners engaged and make the most of each moment.

You’re not just providing valuable information; you’re also providing entertainment—and that’s what keeps people coming back.

11. How and Why You Created the Podcast

This is your chance to share your origin story. Share the story of how your podcast came to be and what prompted you to create it. 

It will be nice for your listeners to get a little backstory into the intent and purpose of the podcast. If you have shared your journey with them before, it will tie in nicely with this episode and allow your audience to trace your entire journey so far.

Keep it as real as possible. This is an opportunity to share your passion and enthusiasm for your niche in a very organic way with your audience.

Further reading: How to Start a Podcast for Your Business

12. Throwback to When

Take your audience through an important or interesting event that happened some time ago. It could be anything relevant to you, your business, or the industry, such as critical turning points in your journey or significant changes that shaped the future of your niche.

This is another opportunity to tell a story, so make sure you grab it with both hands. Go into as much detail as possible. You can interview others who were involved to share their perspectives of the time as well.

Similar to other podcast ideas that bring up the past, a throwback episode allows you to discuss the state of how things were—either in your life, your business, or the industry. 

It gives listeners insight into the past and how things have since changed. If you're a successful entrepreneur or business, it can also serve as a reminder to up-and-comers that things aren't always easy and the road to success can be filled with challenges.

13. Hypothetical Situations

Come up with hypothetical situations and talk about how you would respond to them. You can let your creative juices flow on this one and discuss quirky, interesting, and novel ideas.

You’ll see this kind of episode often in investment or business podcasts. Hosts will dive into what to do with X amount of money or what to do if you receive a large financial windfall. Just take a listen to the episode 'What to Do With a Large Lump Sum Of Cash or an Inheritance (How to Invest a Big Bank Roll!)' from The Personal Finance Podcast.

The host dives into exactly what to do if you receive a large sum of money to make the most of it, from keeping a safety fund in case of emergencies to investments and other ventures. 

Going through how you would respond to these situations will be very telling of your experience and mastery over the subject, so craft your responses carefully.

You can add commentary, create hypotheses, and ask your listeners to weigh in on what they think is possible. This can be a very entertaining and enlightening episode idea if you play it right.

14. Cover an Event or Convention

If an event or convention is happening that your listeners will be interested in, make sure you get down there and attend it. This can make for great content, as many people who don’t have access to the event will be eagerly waiting to hear about it.

Conduct as many interviews as you can with event presenters and attendees. Turn these into a series of episodes around the event as you highlight the different aspects of what took place and which guests spoke about what.

Record plenty of soundbites from the event itself. Not only will you be able to intersperse this between your commentary of the event, but you'll also have exclusive content for your listeners.

People attending a small live event

15. Topical News

Topical news always grabs eyeballs. Or ears, in your case. Take relevant topical news and make an episode about it. Talk about all the available information and offer your take on the situation.

Again, you can invite responses from your listeners and listen to what they think.

You may find that there is more engagement on topical episodes. This is because people start looking for content on it as soon as it gains traction. Timing is critical here. If you’re too late, you will miss your window, and your episode will be less likely to attract listeners.

16. Recycle, Repurpose, Reuse

Go through the archives for this one. If you have written any articles or blog posts, take all that content and go through it. Find the most relevant piece and make a podcast about it.

Other than digging through everything you've ever created, you don’t have to do much because all the legwork is already done. Just change the information to make it palatable as a podcast and start recording.

You may find something that could become a series with multiple episodes. We often forget about things we’ve created or fail to recognize their potential. Making this podcast will make you take a second look at everything you’ve created.

This also works the other way around. If you have other marketing channels you need content for, you can repurpose podcast content, too.

17. Self-Improvement

If you think this topic is past its sell-by date, think again. Amazon's search results for self-improvement books currently exceed 60,000. People are always looking for ways to improve their lives, so creating content that offers tips and advice on topics such as relationships, productivity, health, and personal finance will very likely be well-received.

18. Technology and Innovation

Given the rapid pace at which technology is evolving, this topic will always offer up something new, interesting, thought-provoking, or even controversial to talk about. 

The majority of people are interested in learning about the latest developments, especially within the context of their own lives. You could very easily delve into everything from Artificial Intelligence (AI) and the Internet of Things (IoT) to Elon Musk's obsession with Mars.

19. Inject Some Humor (Everyone Loves a Fun Podcast)

Laughter is a universal language. It's pretty much guaranteed that a podcast that makes listeners laugh and smile will be both popular and well-received. Done right, humor can connect us and draw us closer together. With so much negativity in the media nowadays, a little humor and satire can provide some welcome relief to your audience.

20. Make a Difference

Giving back in some way is always a popular topic. People love helping one another and hearing stories of others who've made a difference in their community. You could create a show that showcases the everyday heroes among us or use it as an opportunity to raise funds or awareness for a cause you're passionate about. An episode like this could be seasonal (e.g. Christmas) or focused on a specific day, such as World Wildlife Day.

21. Start a Travel Podcast

If you're passionate about travel or have a knack for storytelling, starting a travel podcast can be a great idea. You can take your listeners on virtual journeys to different destinations, sharing your personal experiences, recommendations, and tips along the way. Inviting guests who are travel enthusiasts, bloggers, or experts in different travel-related fields to provide their insights and expertise can add variety and depth to your episodes.

Best Podcast Topics and Ideas for Your Show? It Depends

With so many options out there, choosing what to talk about on your podcast can be tricky. Ultimately, only you can know what will work and whether it has the potential to grow your audience. It depends on the niche you're in, your listener demographic, your expertise, and more. But...

We also get that producing a podcast is no easy feat. If you have one already, you'll know what a pain it can be to continually come up with unique and interesting podcast topic ideas all the time. Hopefully, our list of podcast topics to talk about will help you find direction for your show or, at the very least, the next episode.

If you want to start a new podcast or truly grow your podcast, investing in professional editing or promotional tools can help you a lot. Our podcast production services can help new and existing podcasts skip awkward years and launch a great podcast show straight off the bat. Get in touch to learn more, or download our free Podcast Masterclass and level up your skills that way.

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    Claire Gould


    Claire Gould

    Hi I'm Claire, a Hobbit-like person who loves wandering the countryside with her dog and listening to heavy metal and podcasts of all genres!