Podcast Blog

Podcasting for Influence: Reach CEOs and Other Key Decision Makers With Podcasts

In the fast-paced, competitive digital world we inhabit, forging meaningful connections with key decision-makers is no easy task. Traditional channels often fall short when it comes to engaging this elusive audience.

Contents

Podcasting to reach business decision-makers.

We partnered with contentFX to investigate the podcast consumption habits of hard-to-reach business audiences, such as CEOs and business owners, and the influence on their decision-making. We gathered data from 511 individuals from the US and the UK.

We discovered that 55% of business owners and founders are listening to podcasts daily, and that podcasts have a strong impact on listener's brand awareness and favourability.

Download the full research now to discover more!

    We won't send you spam. Unsubscribe at any time.

    Steven Bonnard

    Author

    Steven Bonnard

    Hi, I'm Steven. I'm a globe-trotter who loves running long distances and listening to podcasts, especially from the politics and fantasy categories.

    Continue reading

    Accelerating Thought Leadership Through Podcasting: The Zühlke Journey

    How Market Understanding and Diverse Guest Choices Sent...

    How Rankings.io is getting 10x ROI from Podcasts with Lower Street

    The Personal Injury Marketing Mastermind podcast brought...

    From Rebranding to Ranking: The Breakout's Race to the Top of the Apple Podcasts Charts

    How Rebranding and Focused Promotion Helped The Breakout...

    Sustainability and Innovation Amplified: Trane Technologies' Growth Through Podcasting

    How Strategic Content and Engaged Listeners Catapulted...