Podcast Marketing Jobs: Career Info & Role Description

Creating a podcast is one thing, promoting it is another. To grow a show’s audience and improve the reach of its content, a podcast team should always include someone for podcast marketing. Podcast Marketing jobs may vary in titles and exact responsibilities. But if you’ve got a knack for marketing and a passion for podcasts, this may be the right career path for you.

What Podcast Marketing Jobs are there?

There are a lot of different directions you could go with a career in podcast marketing. In fact, any marketing job you can think of, you can do for podcasts: PR, Social Media Marketing, Ads, SEO, Analytics or Sponsorships and so much more,

All these specialized roles in podcast marketing are focused on promoting and expanding a podcast's audience. Specifically, the role of Podcast Marketing Manager oversees the overall strategy, working to increase listenership through channels like social media, email campaigns, and partnerships. 

Then within a team, there may also be a Social Media Manager to handle the podcast's online presence; Content Marketing Specialists to create promotional content; SEO Specialists to optimize the podcast's discoverability; Email Marketing Specialists to manage campaigns to engage subscribers, and Partnership Managers build relationships with sponsors and collaborators.

Other key roles include Analytics and Insights Analysts, who track performance metrics to refine marketing strategies, and Public Relations Specialists focus on building the podcast’s brand through media coverage and events, while Paid Advertising Specialists manage and optimize ad campaigns across various platforms. 

The specific title and responsibilities of your role will depend on the podcasting team, and what they need. 

What does a Podcast Marketing Manager do?

As we mentioned, there could be many marketing roles within podcast marketing. But if we consider the role of a Podcast Marketing Manager, what is it they do?

A Podcast Marketing Manager is responsible for developing and executing strategies to promote a podcast and grow the audience.

This involves all aspects of the podcast's marketing efforts, including content promotion, branding, audience engagement, ads, and analytics. They create and implement marketing campaigns across various channels, such as social media, email newsletters, and paid advertising, to increase visibility and attract new listeners.

Additionally, a Podcast Marketing Manager works on building partnerships and collaborations with other podcasts, and brands to expand the podcast's reach. They analyze listener data and metrics to track the effectiveness of marketing efforts, adjusting strategies as needed to improve performance. Ultimately, the Podcast Marketing Manager drives the podcast's growth and long-term success.

What Skills Do You Need to Work in Podcast Marketing?

If you want to work in Podcast Marketing, there is room for many different skill sets. For example, if you are already a whizz at social media marketing or ads, these can niche you to run campaigns for shows.

Often growing an audience for a podcast is a bit more holistic with strategies involving email, paid promotion, collaboration, and social. If you’d really like an in to do it all, here are some of the key skills needed:

1. Digital Marketing Proficiency: You’ll want a strong understanding of a range of digital marketing strategies, and how they all work together. This includes social media, email marketing, SEO, and content marketing.  

2. Analytical Skills: Proficiency in analytics tools to track and measure the success of marketing efforts will help lead strategies. 

3. Communication and Collaboration: You’ll work closely with hosts, producers, and the greater team. Strong communication skills are going to help you both internally and externally when leading collaboration. 

4. Project Management: It’s rare that you’ll have only one project on the go at one time, The ability to manage multiple campaigns and tasks simultaneously, often under tight deadlines, is important for ensuring that marketing initiatives are completed on time and within budget.

5. Networking and Relationship Building: Promotion is a collaborative effort. You’ll want to work on networking, and creating relations with media outlets, sponsor brands, and other podcasters. Strong networking skills can open up opportunities for cross-promotion and partnerships.

While not always required, it can be beneficial to also have content creation and creativity skills. Not every podcast project will require this, but it helps to know just in case your client asks. In some cases the team may be small and beyond only strategizing you may be required to create social media content, blogs, newsletters, and more promotional content.

The most important skill of all may be adaptability. Podcasting is ever-changing, so the ability to adapt to new trends, technologies, and audience preferences is important for staying relevant and effective.

Where to Find Podcast Marketing Jobs

There are a lot of places to look for jobs in podcast marketing, if you have a favorite job-searching platform for marketing-based jobs you can start there by looking for podcast-specific positions.

We’ve got a few resources to share with you below, but before you start your search we wanted to share a note about role titles.

A job in podcast marketing may come with many different titles: “Podcast Marketing Manager”, Audience Development”, “Content Marketer”, “Podcast PR”, and “Social Media Manager”. So keep your search open, and don’t judge a posting by its title, investigate a little more.

Now, to get you started, here’s where we suggest looking for podcast marketing jobs:

Podcast Job Posting Sites: Specific sites for all things podcasting jobs include Podnews Jobs or AIR. You can find freelance opportunities or full-time contract jobs in podcast marketing.

Upwork & Fiverr: These are for freelancers and gig work, but often have a few opportunities in podcast marketing. It’s a great starter spot, but know that the rates and job stability through these opportunities might not be the best. 

The Classic Job Posting Sites: LinkedIn, Indeed, Remote.co, or WeWorkRemotely, are all great spots to have a look for a podcasting career. You can find opportunities remotely or locally, just use the filters and search wisely.

Lastly, you can always look directly on your favorite podcast network, agency, or show’s website to see if they are looking for help. This is one of the best approaches as it ensures you’ll be working with a client you are enthusiastic about. Speaking of, you can always keep an eye out on the Lower Street Job page, we’d love to hear from you.