Build a great show from the get-go with our podcast launch service
Our launch strategy sets your podcast up for success from day one
A few of the well-loved podcasts we’ve worked with
"You’re going to want to put out good content from day one. I would describe Lower Street as the go-to place to get your podcast made and get out there."
Building the blueprint for your brand’s next big asset
Podcasting has given marketers something paid ads can’t: an opportunity to content people choose to spend time with. That’s why brands have adopted the format in record numbers.
Apple Podcasts and Spotify have pushed audio content into the mainstream; it's a crowded market. There are now more than 4.5 million podcasts competing for attention, and yet, only a fraction of them still publish regularly.
It’s all too common. Shows get inconsistent, interests fizzle out, and listeners drift off to something else. This is where many brands lose ground…
Launching a podcast is easy. Sustaining it, at the quality and cadence that retains an audience takes more work than many teams plan for.
Before you start recording, you need listener personas, content architecture that can carry hundreds of episodes without losing steam, production workflows that hold up under deadlines, and solid technical infrastructure.
Then comes branding, IP asset management, distribution, and the go-to-market strategy, which is a whole different beast.
Handling all of this internally isn’t impossible, but it will likely stretch the learning curve by months and cause some burn out in the initial phase.
Outsourcing it to a team that's already solved these problems gets you there faster, which is vital when you’re launching a new show.
Our launch service builds all of it for you, and builds it to repeat, so you can spend your time on what the podcast is actually for: insights and relationships that move the business forward.
You don’t want a good podcast.
You want a great one
Podcasts can be a lot more than two people talking into microphones. Repurposed content, solo commentary, one-on-one interviews. Most shows never touch these formats, and most shows plateau because of it.
At Lower Street, we work with you and your team to find the genre and narration style that fits your show. Then we build a podcast that supports your business goals and tells your company's story with some actual substance behind it.
We start with a conversation: why you want to launch a podcast, and what it needs to deliver for your audience. From there, we plan the structure and format, how you'll choose guests, and the narratives you'll explore. We talk positioning, presentation, and promotion, grounded in research on who your audience actually is.
Once you're ready to record, we give you specific, practical guidance on equipment, software, and the other tools that get you the best possible audio.
Help me make a great podcastOur clients have been featured on
Who's actually going to run this?
So you want to make a stand-out show... Great! But how many hoops are you willing to jump through to get it done?
Say you keep it in-house. Your team is now responsible for audio editing, guest outreach, distribution, and analytics, on top of the jobs they were already hired for.
The work may end up split across too many people: a freelance editor here, a strategist there, someone in marketing handling promotion when time permits. Everyone owns a piece, but nobody truly owns the show.
This likely won’t be a roadblock in the initial stages, but it might be by the time novelty wears off and the workload settles in for good.
"Harry and the team are professional, knowledgeable and friendly. But perhaps more importantly though, the output they produce is exceptional."
One team, running the whole show
We've launched more than 100 podcasts and produced over 5,000 episodes. We've seen exactly where shows fall apart, and built systems that avoid those failure points before they happen.
You get one team handling strategy, production, and distribution, not a group of freelancers you're coordinating yourself.
Every decision, from format to guest booking to publishing cadence, comes from people who've already made hundreds of these work. Here's what that process actually includes.
What Lower Street handles for you
We're a distributed team, so we're available whenever and wherever your team works.
Once podcasting is confirmed as the right fit, we build your show concept with you.
We shape your podcast's name, artwork, and sonic identity into one cohesive brand.
We cover recording setup, on-mic delivery, and what makes a host sound professional.
We map out your episodes, from the content itself to the format and structure.
We set up and optimize your media host, then submit your show to every major platform.
We produce a trailer that announces your show and gives it a strong first impression.
Once you're live, we build a go-to-market plan to help you find and grow your audience.
Your show, built right
Our writers, audio engineers, and strategists manage your entire production pipeline, from concept to distribution.
That covers research, scripting, sound design, and professional audio post-production. It also covers what happens after the mic turns off: SEO-optimized show notes, social copy, and microcontent designed to get shared.
Every asset is shaped around your audience and your market, built to work for your show specifically. No boilerplate solutions here, just years of practice.
Podcast launch service
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"I genuinely loved working with Lower Street, they have an incredible team and I would recommend them any day of the week. Our producer Sam, was the absolute highlight of the entire process, he was exceptionally gifted, kind, and funny which made the whole project a lot of fun."
We know what you're wondering
What are your rates?
Rates depend on your individual needs. Just get in touch to discuss your podcast plans, and we can let you know what they will cost. But it's probably going to cost more than a freelance editor and less than a big agency.
How long does it take to launch a podcast?
That really depends on you. How quickly will you be able to provide feedback on creatives, give us the information we need, and sign things off internally?
We can be up and running in as little as a couple of weeks. 6-10 weeks from kick-off call to episode 1 going out is typical, but if you're more ambitious with your podcast production style or content, it could take longer to develop.
It's best to talk it through. Let's talk.
Can you advise me on the best podcast equipment I need?
Absolutely. Get in touch with us, and we'll happily walk you through what you need to get your podcast set up and achieve the best possible recordings.
Can I hear some of the other podcasts you've produced?
Definitely, you can find some of the recent shows we've produced on our work page.
How long should my podcast be and how often should I release it?
Great questions. The answer really depends on you and your audience.
Content length and frequency should be informed by your target listener and what they need, but balanced with what is achievable for you.
This is exactly the stuff that we cover in our launch package. We'd be happy to talk this through with you and create a custom podcast strategy for your goals. Let's talk.
Who is Lower Street and how long have you been in business?
Since late 2016, Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 30.
Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.
This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.
How many clients do you work with?
We've worked on over 1,000 podcast episodes to date, totalling millions of downloads in a range of industries.
At any one time, we could be working with anywhere between 15-25 podcast clients.
You can find some examples of our work here.
I've got more questions
No problem! Get in touch with us here ,and we'll get back to you within 1 business day with the answers.
Get in touch
Got questions about digital transformation, or podcasting for internal communications? We'd love to chat.