Build thought leadership, connect with clients, and stand out in a crowded market—without the sales pitch.

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Join these consulting companies in podcasting for growth

BCG

Why Your Consulting Company Could Use a Podcast

In consulting, you are expected to always have your finger on the pulse. You need to know what’s working, what’s not, and what’s next. But being a true leader isn’t just about knowing the answers. It’s about bringing the right people into the conversation.

The right podcast gives you the power to do both. It puts you in the room with industry leaders, helps you shape the conversation, and builds your thought leadership in the topics that matter most. Instead of just telling people you're ahead of the curve, you prove it—by leading smart, insightful content.

Making these connections once meant endless networking events and cold calls, hoping to spark the right conversation. Now, podcasting gives us a smarter way.

Podcasting also can put you face-to-face with your ideal clients—without the pressure of a sales pitch.

Instead of chasing leads and connections, you create valuable content with them and for them. You share insights, build credibility, and position yourself as the go-to expert.

“Lower Street's B2B podcasting expertise proved invaluable. Our podcast has demonstrated an impressive reach, surpassing the download and consumption numbers we initially expected, and as a result, we're more committed than ever to this channel. It's become a powerful platform for brand awareness and thought leadership.”

Isobel Pearce, UK Marketing Manager at Zühlke Group

Accelerating Thought Leadership Through Podcasting: Zuhlke’s Data Today.

By truly understanding the market, and aiming for diverse guests Zuhlke’s Data Today reached the top of the podcast charts and established them as a leader in their field. 

Read the full case study here

 

How Podcasting Helps Consulting Companies Grow

Demonstrate Your Thought Leadership
Demonstrate Your Thought Leadership

Share your expertise and position yourself as the go-to expert.

Reach Decision Makers
Reach Decision Makers

Get in the ears of the people who matter. With long-form, insightful content, you can capture C-Suite and business leaders’ attention in a way that ads and emails simply can’t.

Reach the Right People
Reach the Right People

With every episode, you reach more  listeners. With the right strategy, your podcast gets in front of the right audience and keeps your brand on their mind.

Make Your Brand More Human
Make Your Brand More Human

Nobody likes a hard sell. A podcast lets you showcase your personality, values, and expertise—without sounding like a sales pitch.

Differentiate in a Crowded Market
Differentiate in a Crowded Market

Consulting is competitive. A podcast lets you get creative, and use your unique voice to stand out.

Engage Potential Clients in a New Way
Engage Potential Clients in a New Way

Skip the cold calls. Podcasting sits you down face to face for real conversations with potential clients, all while creating content for them and you.

Get Creative, Get Noticed
Get Creative, Get Noticed

Most consulting firms stick to standard forms. But nothing works better in podcasting than showing off your creative bravery. Experiment with storytelling, and create content that stands out.

Showcase Your Success Stories
Showcase Your Success Stories

Results matter. Use your podcast to highlight wins, share case studies, and prove the impact of your work.

Build Trust & Loyalty
Build Trust & Loyalty

Trust is the foundation of consulting. A podcast keeps you consistently in front of your audience, turning listeners into long-term clients and advocates.

Turn Trust into Growth
Turn Trust into Growth

Trust drives decisions. A great podcast turns listeners into partners, and clients.

Why work with Lower Street?

We’re not here to make you a good podcast, we’re here to make you a great one. The kind people actually want to listen to. We believe in blending creativity, narrative storytelling, and high-quality sound design to humanize brands and connect them with the right audience.

Since 2016, global brands have trusted us to create, launch, and grow standout podcasts that spread awareness and build loyalty. Our award-winning shows have hit #1 on Apple Podcasts hundreds of times and landed features in The Times, Forbes, and more.

Podcasting is what we do. From concept to production to promotion, we handle it all. You bring the knowledge, we bring the expertise, and together we’ll create something unforgettable.

Launch your podcast in 60 days

Week 1

Kick off

Hop on a call with us to really get to know each other. We’ll chat about your podcast goals, brand style, and what you are really hoping to see with your future podcast.

Week 2

Concept Development/ Competitive Research

We take a look at the competition and industry podcasts to work on a podcast concept unique to your brand. We’ll make sure you stand out from the rest.

Week 3

Branding & Packaging

From title to cover art, show notes to episode topics, we’ll go step by step to make sure your brand shines through every aspect of the podcast.

Week 5-6

Production

Let our producers work their magic. Together you’ll record narration, interviews, all that you need. Then the team will transform it into a knock-out show.

Week 7

Trailer

Get your audience amped. We’ll put together a short trailer to distribute on the podcasting platforms of your choice to spread the word about your new show.

Week 8

Launch

It’s time. Your show is ready, we’ll put together a strategy to make sure it gets off on the right foot, getting you in front of an audience that matters.

Week 9+

Growth

We’ll get your podcast in the right ears, and grow your listenership through proven strategies.

Get in touch

Share as much info as you can and we'll be in touch this week about your podcast

"Our productions for Boston Consulting Group (BCG), ‘Climate Vision 2050’ and ‘In Her Ellement,’ won six prestigious awards at the 2023 W3 Awards, including Gold for Best Branded Podcast and Silver for Innovation & Sustainability. A true testament to creative excellence and the power of narrative storytelling for branded podcasts!"

Jordan Lloyd Bookey, Co-Founder, Creator and Host at Beanstack by Zoobean
BCG

You want to know more. We can help.

What are your rates?

Our launch package pricing is listed here. We start every engagement with a launch package, as part of a seasonal package or in combination with a monthly production service. Options and pricing customized to your needs. Just get in touch if you have any questions.

How long does it take to launch a video podcast?

That really depends on you. How quickly will you be able to give feedback on creatives, give us the information we need, and sign things off internally?

We can be up and running in as little as a couple of weeks. 4-8 weeks from kick-off call to episode 1 going out is typical, but if you're more ambitious with your podcast, it could take longer to develop.

It's best to talk it through. Let's talk.

Can you advise me on the best podcast equipment I need?

Absolutely. Get in touch with us and we'll happily walk you through what you need to get your podcast set up and achieve the best possible recordings.

Can I hear some of the other podcasts you've produced?

Definitely, you can find some of the recent shows we've produced on our work page.

How long should my podcast be and how often should I release it?

Great questions. The answer really depends on you and your audience.

Content length and frequency should be informed by your target listener and what they need, but balanced with what is achievable for you.

This is exactly the stuff what we cover in our launch package. We'd be happy to talk this through with you and create a custom podcast strategy for your goals. Let's talk.

Who is Lower Street and how long have you been in business?

Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 30.

Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.

This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.

I've got more questions

No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.