High-end podcast show notes service to help grow your audience
Get your show discovered, provide value to listeners, and improve your on-page SEO
Just some of the amazing podcasts we’ve worked with
MoneyWise started as an idea that really intimidated me, it's a ton of work, and Lower Street have made it very easy for me."
Podcasts are more than just audio
Quality show notes are more than a compliment to your perfectly produced and edited audio. They are vital to a show's success.
They're super important to think about when launching a new podcast. However, for many podcasters, they are a time-consuming afterthought.
Done right, show notes provide more value to your listeners and do more for you, the host, as well.
Here's how...
Great show notes can grow your audience and create podcast ROI
They make your show visible in search
To be found in Apple Podcast, Spotify, or the search of any podcast app, you need episode titles and show notes that hit the keywords your target audience is using to find the content they want.
Much the same as traditional SEO, think about what your audience is likely to be searching for and make sure to use these words and phrases in your show notes.
They convert
Your show notes should do more than just boost discoverability, you want them to convert listeners. Episode titles and descriptions should pitch the value of what’s inside and convince your new discoverer that your show is worth investing their time in.
They deliver on business outcomes
Whether your podcast is a marketing channel for your business, or it is your business, allowing your audience to take the next step and engage with you further is a must.
You're providing a ton of value to your audience, this is your chance to ask for something in return. Strong, clear calls to action will funnel your most engaged listeners towards that next step. Get in touch to launch your brand podcast.
Quality show notes provide value
Your podcast is about providing your target audience with valuable information or entertainment. Show notes are the resource needed to point them towards additional resources, highlight particular points in your story, or provide additional supporting information.
They aren't meant to be three-sentence summaries, they can become full-fledged blog posts. Which leads us to SEO...
They fuel on-page SEO
We touched on search within podcast apps, but Google is another huge part of discovery for your show. Not only that, but a podcast can be an amazing way to grow organic traffic to your website for terms relevant to your products or services.
Good show notes should get the same keyword research as your blog posts. And if your podcast is great, it'll attract links too!
And if you repurpose your podcast to YouTube, that's another important search engine to think about, too.
They become social content
Quotes from your guests, key takeaways, and show highlights are all ideal content for sharing on social media.
These can take the form of standard text posts, images, or audiograms - preferably a mixture of all three.
Need better show notes?
Let's talkGreat show notes are no accident, here's how we work at Lower Street
Our team of writers has you covered every step of the way, creating optimized notes for discoverability and engagement. Podcast show notes are only one of the many services we provide.
From keyword research and conversion copy to search-engine optimization and social posts, all tailored to your audience. We put ROI (whatever that looks like for your business) at the forefront.
We can also help with research, episode planning, guest preparation, and writing as part of a pre-production package or with post-production with our podcast editing service.
Podcasting is all we do, day in day out. For reliable, consistent, best-in-class show notes, and more, Lower Street's got your back.
Let's talk about your podcast
Get in touch
We know what you're wondering
What are your rates?
Our rates depend on your needs, so fill in the contact form above and we'll send you some more information.
What's the turnaround time for your podcast show notes service?
Our minimum turnaround time is 7 days, but whenever possible, we recommend longer to make sure we get the best possible results.
Where can I find some of the podcasts you've worked on?
Who is Lower Street and how long have you been in business?
Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 20.
Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.
This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.
How many clients do you work with?
We've worked on over 1,000 podcast episodes to date, totalling millions of downloads in a range of industries.
At any one time we could be working with anywhere between 15-25 podcast clients.
You can find some examples of our work here.
I've got more questions
No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.