How To Write a Podcast Outro Scripts to Close Your Show in Style
All good podcasts start with a compelling intro and a satisfying outro. While the intro is the starting point of a podcast episode that strives to answer "what's in it for me" for listeners. An outro is usually a podcaster's last chance to make an impression. Once you finish recording your episode, knowing exactly how to end a podcast can be tricky. Many new podcasters struggle to wrap up their show effectively, so to combat the nerves, build a podcast outro script before recording.
Why Are Podcast Outros Important?
The final act, or your outro, is your opportunity to close the loops from the main bulk of your podcast episode. You want to create a satisfying end to reward listeners for sticking out for the duration. If you leave too many questions unanswered and any challenges brought up within the show unresolved, at best, listeners will consider your podcast forgettable. At worst, they'll feel duped.
Only 52% of listeners will stay for an entire podcast episode. That's why you must ensure your audience is enjoying it from the get-go and getting value from the listening experience.
Listeners who stay until the end of an episode have more than likely found value within your content- making them much more responsive to your calls to action.
Your Outro's Goal:
- Convert listeners into subscribers
- Ask for and share listener reviews
- Showcase your social media, website, merchandise, or sponsors
- Credit your collaborators, such as your producer, network, designer, or composer
- Promote future episodes
- Clarify topics discussed in the episode
Similar to your podcast intro, there are no official "rules" as such, but if you want to close your episode on the right note, there are some essential factors to consider.
Set Your Podcast Up, The Right Way: The Intro
The average podcast loses 20 to 35 percent of listeners in the first five minutes. For listeners to make it to the end of your podcast, you need to have a great hook that keeps them reeled in. Your intro segment is vital in setting the tone and laying out the key information a listener needs to connect with you. Show new listeners who you are, what your podcast is about, and why they should listen.
Here's a quick rundown of what you can include in your podcast intro:
- Name the host(s).
- Tell your audience what you're about. For example, "Welcome to the [name] podcast, where we discuss building a brand identity from the ground up with the successful entrepreneurial leaders across the globe. Today, we're going to be discussing how to prioritize tasks."
- Always mention your podcast title. Not all of your new listeners will know who you are- so never assume.
- What's in store. Make it clear the ground you're going to cover (without going into too much detail.) This can help new audiences get a clearer idea of the content you cover.
So, now we have how do you structure a podcast outro script?
Key Elements of a Successful Podcast Outro
A successful podcast outro should do three things. First, be valuable to your listeners; secondly, keep their attention; and finally, add value to your episodes. Now, you must remember that there is no "one size fits all" approach to outros. It depends on your audience, their wants and needs, and the overall goals you want to reach with your podcast.
Think of it like this; the intro sets up the listener for what's in store, the meat of the podcast discusses the central message of the recording, but your outro should summarize the episode and conclude with some form of actionable "next step."
1. General Podcast Information
Start your outro by doing a little housekeeping. Say the podcast's name, the host's, cohost's and guest's name, and how listeners can get in touch with you.
While it may feel like you're over-egging the pudding by going over familiar ground again, you must remember that this repetition serves as an "orientation" to any new listeners. It's also the ideal way to help cement and build your brand in the minds of your audience.
2. Take Your Time
Writing your outro shouldn't be a rush job. Instead, it would help if you carefully consider the points you need to hit upon.
Depending on your podcast's format, you can either write out any bullet points you want to touch upon, or draft a complete script to read verbatim. Having at least a few bullet points of what you want to touch upon ensures you don't ramble. Instead, it gives you a guide to say what you need to say, in a way you mean to say it.
3. Thank Your Listeners
Your listeners are the life force of your podcast. Your show wouldn't exist without them. Make your audience feel valued, acknowledged, and included enough to return. For most people creating a podcast is to bring visibility and credibility to a brand. Listeners consuming the entirety of a podcast's content are the ones who will most likely interact with a brand outside of this marketing channel.
"It's much more about community now than it probably ever has been. Acknowledging that and ensuring that they're being heard and listened to and that they're part of your experience is really important to them," explains Ryan, a producer at Lower Street.
Listeners essentially give up their valuable time, so thank them for being part of your community. Saying "thank you" doesn't have to be a grand gesture; just a simple 'thanks for listening' will do.
4. Thank Your Guests
Having a guest on your podcast helps to enrich your content. While you may not need to bring a guest onto your podcast, doing so can help build up your network with new people, promotes your show to new subscribers, and fills your latest content with expert information.
So, without exception, you must thank your guests for appearing on your podcast. Tell your audience where to find them, mention their website, new book, social media handles, etc.
5. Thank Your Team
Most podcasts are a team effort, so it's only polite to thank those who have made the show possible. This "thank you" list could include anyone from the hosts and guests who appeared on the episode to the producers, editors, writers, researchers, transcriptionists, and graphic designers!
The podcast outro is ideal for listing the credits. Keep this list as short as possible; otherwise, you risk your listeners stopping the episode before you're done. You may want to put a complete list within your show notes for longer credit lists.
Here's how Sarah Koenig from Serial did it:
6. Recap the Episode: Summarize your Thoughts
Podcasts are often consumed on the move, with 73% of listeners using their cell phones over computers. That means while someone may have pressed play on an episode, they're more than likely doing it in tandem with another task.
The most effective way for a human to remember something is through repetition. Your podcast outro is the perfect place to recap the key takeaways covered within your episode. Help your listeners consolidate their new knowledge and get the information they may have missed by mapping out what they (and you) have learned in a pointed bullet list.
7. Sponsored Messages
Depending on your sponsorship agreement, you may be asked to do a post-roll ad (an advert at the end of the podcast).
The podcasts that get asked to create pre-roll and mid-roll ads will often thank their sponsors again in their episode outro. Overall, thanking sponsors is a common courtesy that could see you gaining another advertisement opportunity in the future.
"Thank you for listening to the MRC Podcast. This podcast has been brought to you by our sponsor ____. "
"Thanks again to our sponsor ___ for sponsoring this show. "
According to Podchaser the average Podcast Ad Word Count is:
- 10-second ad = 24 words
- 15-second ad = 36 words
- 30-second ad = 72 words
- 60-second ad = 144 words
Basic Sponsor Script Idea:
"Today's episode is brought to you by [sponsor name]. [Sponsor name] is [speak about the benefits of the sponsor's product or service and why the listener should buy it or be interested in it]."
8. Call To Action (CTA)
It's not just about keeping listeners engaged within an episode, the actions listeners take outside the podcast also count. If you think about it, most podcasts are available for free. So, why not ask for something in return? A podcast CTA is a request for listeners to do something.
Some of the most common podcast outro CTAs include:
- Subscribe to the podcast
- Leave a rating and review
- Visit your website to join an email list or find extra resources and info
- Follow you on social media
- Buy you or your sponsor's products, merchandise, tickets etc
"If you enjoyed this episode and you'd like to help support the podcast, please subscribe and leave a rating and review. To stay up to date with [the podcast's name] and get all the behind-the-scenes content, you can follow me on Instagram [@UserName] and on Twitter [@UserName]."
Whatever CTA you pick depends on the action you want your listeners to take. For example, if you're just starting out and looking to build your status within Apple Podcasts, asking for a subscription, rating and review can help. Or, if increasing download numbers is a must, then asking listeners to recommend you to friends and family could be your best bet.
The most important reasons to include a podcast call to action are as follows:
- Grow your audience
- Email or contact information capture
- Generate leads
- Draw listeners to your websites
- Make a sale
- Endorse a product/service
A podcast CTA is going to depend on that show's goal. Most of the time it will be a combination of things. For example, many podcast hosts ask for a rating and review, plus a visit to their website for more information and show notes.
Those looking to expand their network and community may decide the most important thing is to draw listeners towards their website to opt-in for some free downloadable- all to add them to their email list.
Your CTA should be attention-grabbing but also short and sweet. For example,
"Make sure you hit subscribe if you haven't already, and sign up for your free podcast marketing checklist on our website!"
9. Tease the Next Episode
Encourage your listeners to tune into the next episode by adding an audio teaser of an upcoming episode. While this isn't a staple for podcast outros, teasers add that extra layer of intrigue. Some podcasters will quickly mention who the guest will be and the topics they'll cover. Others choose to use audio snippets to add another audio dimension.
10. Ask For Feedback and Reviews
Podcasts live and die by their audiences. So, as a podcaster, you need to understand how your podcast is being received out in the world.
The thought of asking for feedback on something you've worked hard on may not sit well with many of us. But understanding the softer information behind your audience, like their interests, values, and opinions, can help shape your content moving forward.
How to get feedback:
- Tell your listeners where and how to leave reviews and ratings.
- Make it easy for them to do it by providing instructions and clear calls to action across all your channels and within your podcast outro.
- Reward your listeners for leaving reviews by giving shout-outs and engaging with feedback.
Audience members/listeners leave reviews because they want to help. More often than not, if they have any negative comments, they will probably attempt to deliver them with kid gloves. Don't be afraid of feedback, it is amazing at helping your podcast evolve.
Your podcast outro is an effective place to showcase your personality and your overall brand. It's the finale to an audio journey. As we said, Listeners who stay until the end of an episode have more than likely found value within your content, so make your outro the cherry on the cake.
Summarize the content, and go over the poignant points and messages from within the episode. Show gratitude to your team, guests and audience.