Podcast marketing services for targeted audience growth
No shortcuts here. Just proven podcast marketing strategies to help great content find the listeners who need to hear it.
The podcast production agency that leading brands trust
Your show is out there, but it’s not performing as you’d hoped
Shows that underperform don’t necessarily have a content problem, they have a positioning problem. More often than not, the episodes are well-produced, the host is charismatic, and the material is great. Yet, the numbers don't show it.
What’s missing is a bridge between your show and your ideal listener. You need a strategy that proves your show is for them, and a system that actually gets it in front of them.
That’s exactly what we do at Lower Street. We identify your true audience, sharpen your messaging, and drive discovery through cross-promotions and SEO.
Give me the strategy
From Niche Conversations to Global Recognition: Navigating Zero
ZeroNorth set out to share shipping’s path to zero emissions. With a smart PR strategy and targeted placements & promotion, Navigating Zero connected with the right listeners, hit growth goals instantly, and landed features in major publications.
“ZeroNorth has a vision to make global trade green. Our customers rely on us as experts in the industry to share this knowledge. With the help of Lower Street, Navigating Zero allowed us to do just that. The professionalism of the podcast elevates the brand and reinforces our position as a leader, and helped us secure 2x features in Forbes.”
Chief Sustainability
Officer at ZeroNorth
Why strategy matters more than spend
Many brands default to paid campaigns to drive traffic. It may work well in certain situations, but when it comes to marketing your podcast, it’s not a reliable channel.
Why? Because you can't interrupt someone mid-feed and talk them into a 45-minute episode. That's a big ask. Podcast marketing works when you catch people already listening.
Somebody who's already on Spotify or Apple Podcasts, already in the habit, already looking for the next thing to put on. The budget doesn't matter much if you're showing up in the wrong feed. Get in front of the right one, and the show does the rest.
Everything your podcast needs, in one place
When it comes to podcast promotion, you shouldn’t have to juggle designing graphics, cutting clips, and figuring out where everything should live. That’s our job. We’ll create the engaging assets and animations, and make sure they show up in the right places.
And because video is one of the best ways to grow, we’ll help you tap into it properly. YouTube is the world’s second-largest search engine, and over 40% of weekly podcast listeners discover new shows there. It’s simply too big to ignore.
Whether you’re starting from scratch or already posting but not seeing results, we’ll build a video and YouTube strategy that sets your show up for success.
End-to-end promotion, across platforms and formats. Done for you.
Tell me howWhy leading brands
partner with us
Navigating Zero featured twice in Forbes.
Early Warning listens grew 390%, with 5+ podcasting awards.
Moneywise spotlighted on Bloomberg and generated $2.5M in revenue pipeline.
Healthy Spaces reached #1 in Tech Podcasts, featured at Climate Week NYC, and doubled its subscribers.
We The Children earned 6+ awards and 2.5M trailer impressions.
The Reading Culture featured in Pocket Casts, CNN, The New York Times, and Amazon Music.
The Breakout saw a 16,730% download increase, hitting #7 on Apple Podcasts charts.
and sustainably
What we can
do for you →
Your show, where it matters
We find premium placements across all media to meet your audience exactly where they are already spending their time. Our clients’ shows have been featured on:
“From initial contact to final product, the folks at Lower Street were responsive, creative, and professional. They understood the concept of our Bite-Sized Business Law podcast and created a growth campaign that resulted in a ten-fold increase of episode listens.”
Executive Director of Fordham’s
Corporate Law Center
Why Lower Street?
You could ask your traditional agency to have a go at promoting your podcast, but they’ll most likely spend your budget on ads and have no lasting results to show for it.
Alternatively, you get your internal marketing on the job. But without the relevant expertise in podcast-specific promotion, their results won’t be that impressive either.
When you hire a podcast marketing agency, you get growth strategies to promote your show. At Lower Street this is what we do all day, every day, and we’re really good at it.
How we do it
Our job is to get your podcast in front of the right audience, with a growth plan built for your brand, your audience, and your channels. Here’s how we work together.
host of the record-breaking show The Breakout
What you get with Lower Street
Time zones aren’t a problem
We work with clients from all around the world. With team members across North America and Europe we’re awake when you are and offer a global perspective.
Tailor-made podcast growth strategy
We don’t dish up templated solutions; our podcast marketing service offers a bespoke strategy for everyone we work with.
Dedicated Team
Your show gets a dedicated audience development team with the right contacts and expertise. Every team member will work with you to make the most of your owned media.
Podcasting specialization
Founded by Harry Morton in 2016, we’re a dedicated team that has launched and grown hundreds of branded podcasts for Fortune 500 companies and successful entrepreneurs alike.
Grow Your Podcast 👇
“Eggheads has put me in front of farms and decision-makers I wouldn’t have reached otherwise. It’s warming up sales conversations, and helping me build trust, credibility, and a real voice in the industry.”
You've got questions.
We've got answers.
What are your rates?
Rates depend on your individual needs. Just get in touch to discuss your podcast plans and we can let you know what they will cost. But it's probably going to cost more than a freelance editor and less than a big agency.
What's your turnaround time for podcast promotion?
Our team approaches each project strategically, so this will depend on you. We can put campaigns together in as little as a week or two, but we don't like to skimp on being sure we have the right plan in place to get you results. Let's talk.
Can I hear some of the other podcasts you've worked on?
We'd love you to! You can find some of the recent shows we've produced on our work page.
Who is Lower Street and how long have you been in business?
Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 30.
Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.
This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.
How many clients do you work with?
We've worked on thousands of podcast episodes to date, totalling millions of downloads in a range of industries.
At any one time we could be working with anywhere between 20-30 shows.
You can find some examples of our work here.
I've got more questions
No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.
Need a podcast marketing agency?
Help me grow my podcast audienceGet in touch
Got questions about digital transformation, or podcasting for internal communications? We'd love to chat.