Grow Your Ideal Audience With Our Podcast Promotion Service

No growth hacks here. Just proven strategies to help great content find the listeners who need to hear it.

Help me grow my podcast
It's not just about social media posting and hoping—you need a strategic plan.

Our shows are (very) successful

100+ Shows

We created & promoted more than 100 branded podcasts.

10M+ Downloads

Our shows have generated over 10 million downloads.

+200% Downloads

Typically, the shows we work with grow over 200% within 4 weeks.

Harry and his expert squad at Lower Street engineered an impressive audience growth strategy for our show, propelling us to a mind-blowing 16,730% increase in downloads and hitting a #7 spot on the Apple Podcast Charts. They truly are experts in podcast marketing.

Dr. Keri Ohlrich, CEO and Co-founder of Abbracci Group, and host of the record-breaking show The Breakout

Every audience growth journey is different.

You’ve created great content, now you need listeners. Only, it turns out that, unlike regular campaigns, marketing for podcasts is a whole other ball game. With 7+ years of podcasting experience, we've not only tested every strategy but discovered and refined the methods that truly work.

Where traditional marketing agencies cast a much wider net, we’re laser-focused on crafting tailored strategies to grow your podcast audience. Niche authority requires a loyal fan base, which is why we’re all about resonance and engagement for long-term growth. 

Lower Street’s philosophy is simple: produce irresistible content, ensure it lands in the right ears, and the listeners will not only come but stay – and tell their friends. 

Bottom line. This isn't just a numbers game.

Give me the strategy

Why taking a strategic approach to podcast marketing matters. A lot.

Having a strategic growth plan for your podcast isn't just a nice-to-have, it's a must-have. Why? 

Most people think this can be easily solved with paid social media campaigns. This is how a traditional marketing agency (i.e. one that doesn’t specialize in podcast promotion) might approach it, but in reality, buying ads just doesn’t work here. When you're on social media, you're in bite-size content consumption or discovery mode. It's very hard to get someone to shift from mindlessly scrolling to consuming a long-form 30-40-minute episode.

When it comes to podcast marketing, you need to reach people when they are already in podcast mode; listening to other shows, on their favorite listening platform. It’s all about targeting the right people, at the right time, and most importantly, in the right place. 

Tell me how

Our award-winning work

16,730% Increase in Downloads

Q3 2023
Client show saw a 16,730% increase in downloads and a #7 rank on the Apple Podcasts charts after rebranding.

1M+ Total Downloads

Q2 2023
Client podcast hit over 1M+ downloads.

10x ROI & >$1MM Revenue Generated

Q3 2022
Client show generated over $1 million dollars in revenue and delivered 10x ROI.

#1 Ranked Technology Podcast

Q2 2023
Client show ranked top in the Apple Podcasts Technology charts in the UK.

2x Gold Awards at W3 Awards

Q3 2022
Gold Awards for Best Branded Podcast and Best Mini-series at the W3 Awards.

#1 Ranked Marketing Podcast

Q2 2022
Client show ranked top in the Apple Podcasts Marketing charts in the US.

A few of the brands we work with
Stanford Seed
Cadence Bank
Trane Technologies
Northern Trust

Why Lower Street?

Time zones aren’t a problem

Lower Street operates asynchronously, serving clients from all corners of the globe. With team members in North America and elsewhere in the world, we’re awake when you are and offer a global perspective.

Tailor-made podcast growth strategy

We don’t dish up templated solutions; we offer a bespoke strategy for everyone we work with.


We’ll develop your podcast brand. From the name and artwork to the overall identity, we take care of it all.

Podcasting specialization

Founded by Harry Morton in the U.K. in 2016, we’re an award-winning, dedicated team that knows our stuff when it comes to producing and promoting podcasts.

With Lower Street, we found a partner that offered not just excellent podcast production but also strategic guidance that helped us start from scratch and creatively increase our new brand’s visibility. The growth campaigns they've guided have created a winning formula that helped us gain an engaged audience and achieve top rankings in the US Apple Podcasts charts. We’re excited for even greater things to come.

Susan Cleveland, Director, Content Marketing at Trane Technologies

Our podcast promotion service vs. the traditional approach.

You could ask your traditional agency to have a go at promoting your podcast, but they’ll more than likely spend your marketing budget on Google Ads and have no lasting results to show for it.

Another alternative is to get your internal marketing on the job. But without the relevant expertise (not many marketers have a ton of podcast experience!), their results won’t be that impressive either.

The smart approach? Hire an agency that specializes in podcast growth marketing to promote your show. This is what we do all day every day and we’re pretty really extremely good at it.

Show me how to grow

Meet the audience development team

Our audience development solutions

Option 1: Podcast Marketing Essentials

We’ll provide the essential tools and guidance to get your podcast off the ground.
Branded Media Package
Social media assets
Podcast Media List
Employee /Guest Engagement Guide
Podcast Marketing Workshop
Let's talk

Option 2: Accelerated Growth

Supercharge your podcast's growth with an extensive campaign, combining launch essentials with advanced strategies.
All the features in Option 1
Pitching to listening apps
Podcast newsletters
Paid advertising
Let's talk

Option 3: Comprehensive Podcast PR

Maximize your podcast's reach with a comprehensive PR strategy that spans before and after the season.
All the features in Options 1 & 2
Media pitching
Continuous pitching efforts to maximize coverage
Monthly ongoing outreach
And more
Let's talk

Grow your podcast

Share as much detail as you can and we'll be in touch within 1 business day

You’ve got questions. We’ve got answers.

What are your rates?

Our rates depend on your needs, so fill in the contact form above and we'll send you some more information.

What's your turnaround time for podcast promotion?

Our team approaches each project strategically, so this will depend on you. We can put campaigns together in as little as a week or two, but we don't like to skimp on being sure we have the right plan in place to get you results.

Where can I find some of the podcasts you've worked on?

Who is Lower Street and how long have you been in business?

Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 20.

Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.

This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.

How many clients do you work with?

To date, we've worked on 100+ shows and 5,000+ podcast episodes, totaling 10M+ downloads across a range of industries.

At any one time, we could be working with anywhere between 15-25 podcast clients.

You can find some examples of our work here.

I've got more questions

No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.

Need a podcast promotion strategy?

Help me grow my podcast audience
We'd love to chat about taking your show to the next level