Grow Your Ideal Audience With Our Podcast Promotion Service
No growth hacks here. Just proven podcast marketing strategies to help great content find the listeners who need to hear it.
A Few of the Brands We Work With
"Harry and his expert squad at Lower Street engineered an impressive audience growth strategy for our show, propelling us to a mind-blowing 16,730% increase in downloads and hitting a #7 spot on the Apple Podcast Charts. They truly are experts in podcast marketing."
Every audience growth journey is different.
You’ve created great content, now you need listeners. Only, it turns out that, unlike regular campaigns, podcast marketing is a whole other ball game. With 8+ years of podcasting experience, we've not only tested every strategy but discovered and refined the methods that truly work.
Where traditional marketing agencies cast a much wider net, as a podcast marketing agency we’re laser-focused on crafting tailored strategies to grow your audience. Niche authority requires a loyal fan base, which is why we’re all about resonance and engagement for long-term growth.
Lower Street’s philosophy is simple: produce irresistible content, ensure it lands in the right ears, and the listeners will not only come but stay – and tell their friends.
Bottom line. This isn't just a numbers game.
Why taking a strategic approach to podcast marketing matters. A lot.
Having a strategic growth plan for your podcast isn't just a nice-to-have, it's a must-have. Why?
Most people think this can be easily solved with paid social media campaigns. This is how a traditional marketing agency (i.e. one that doesn’t specialize in a podcast promotion service) might approach it, but in reality, buying ads just doesn’t work here. When you're on social media, you're in bite-size content consumption or discovery mode. It's very hard to get someone to shift from mindlessly scrolling to consuming a long-form 30-40-minute episode.
When it comes to podcast marketing, you need to reach people when they are already in podcast mode; listening to other shows, on their favorite listening platform. It’s all about targeting the right people, at the right time, and most importantly, in the right place.
That’s where a podcast promotion agency can help.
What we can do for you
Amplify your Audience With Podcast PR
Using a combination of owned and earned media (podcast listening apps, newsletters, major media outlets), we’ll use our podcast PR know-how to put your show in the right place, at the right time.
Strategic Outreach
We’ll negotiate feed swaps, create a podcast media list, pitch your host as a guest on complementary shows, and more. These strategies help you grow your authority, creating partnerships, sharing audiences, and expanding your thought leadership in your niche.
Supercharge Discovery
Ignite your growth like never before with our targeted paid media campaigns. We also offer guidance and support around podcast SEO best practices that boost your podcast's visibility.
Our clients have been featured on
Why Lower Street?
“From initial contact to final product, the folks at Lower Street were responsive, creative, and professional. They understood the concept of our Bite-Sized Business Law podcast and created a growth campaign that resulted in a ten-fold increase of episode listens.”
Our podcast marketing service vs. the traditional approach.
You could ask your traditional agency to have a go at promoting your podcast, but they’ll more than likely spend your marketing budget on Google Ads and have no lasting results to show for it.
Another alternative is to get your internal marketing on the job. But without the relevant expertise (not many marketers have a ton of podcast promotion experience!), their results won’t be that impressive either.
The smart approach? Hire a podcast marketing agency, one that specializes in podcast growth strategies to promote your show. This is what we do all day every day and we’re pretty really extremely good at it.
Lower Street operates asynchronously, serving clients from all corners of the globe. With team members across North America and Europe we’re awake when you are and offer a global perspective.
We don’t dish up templated solutions; our podcast marketing service offers a bespoke strategy for everyone we work with.
We’ll develop your podcast brand. From the name and artwork to the overall identity, we take care of it all.
Founded by Harry Morton in the U.K. in 2016, we’re an award-winning, dedicated team that knows our stuff when it comes to producing and promoting podcasts.
Meet the audience development team
Say hey to our great members at Lower Street driving the best podcast promotion service for ambitious brands.
Our audience development solutions
Option 1: Podcast Marketing Essentials
Option 2: Accelerated Growth
Option 3: Comprehensive Podcast PR
Grow your podcast
"I genuinely loved working with Lower Street, they have an incredible team and I would recommend them any day of the week. Our producer Sam, was the absolute highlight of the entire process, he was exceptionally gifted, kind, and funny which made the whole project a lot of fun."
You’ve got questions. We’ve got answers.
What are your rates?
Our rates depend on your needs, so fill in the contact form above and we'll send you some more information.
What's your turnaround time for podcast promotion?
Our team approaches each project strategically, so this will depend on you. We can put campaigns together in as little as a week or two, but we don't like to skimp on being sure we have the right plan in place to get you results.
Where can I find some of the podcasts you've worked on?
Who is Lower Street and how long have you been in business?
Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 20.
Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.
This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.
How many clients do you work with?
To date, we've worked on 100+ shows and 5,000+ podcast episodes, totaling 10M+ downloads across a range of industries.
At any one time, we could be working with anywhere between 15-25 podcast clients.
You can find some examples of our work here.
I've got more questions
No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.