Grow Your Ideal Audience With Our Podcast Promotion Service

No growth hacks here. Just proven podcast marketing strategies to help great content find the listeners who need to hear it.

Help me grow my show

It's not just about social media posting and hoping—you need a strategic plan.

The podcast production agency that leading brands trust

“ZeroNorth has a vision to make global trade green. Our customers rely on us as experts in the industry to share this knowledge. With the help of Lower Street, Navigating Zero allowed us to do just that. The professionalism of the podcast elevates the brand and reinforces our position as a leader, and helped us secure 2x features in Forbes.”

Lora Jakobsen
Chief Sustainability
Officer at ZeroNorth

Why taking a strategic approach to podcast marketing matters. A lot.

Having a strategic growth plan for your podcast isn't just a nice-to-have; it's essential.

Most people think this can be easily solved with paid campaigns. This is how a traditional marketing agency might approach it, but in reality, buying ads doesn’t cut it, you’ve got to be more strategic. It's very hard to get someone to shift from mindlessly scrolling to consuming a long-form episode.

Podcast marketing works when you meet listeners in podcast mode. Already tuned in on their favorite platforms. It’s about targeting the right people, in the right place, at the right time.

That’s where a podcast promotion agency like Lower Street can help.

Unlock growth

Why Leading Brands
Partner With Us

Navigating Zero featured twice in Forbes.

Early Warning listens grew 390%, with 5+ podcasting awards.

Moneywise spotlighted on Bloomberg and generated $2.5M in revenue pipeline.

Healthy Spaces reached #1 in Tech Podcasts, featured at Climate Week NYC, and doubled its subscribers.

We The Children earned 6+ awards and 2.5M trailer impressions.

The Reading Culture featured in Pocket Casts, CNN, The New York Times, and Amazon Music.

The Breakout saw a 16,730% download increase, hitting #7 on Apple Podcasts charts.

We help branded podcasts grow rapidly
and sustainably.

Grow my show

What we can
do for you

Meet Your Audience Where They Are

From niche podcast networks to industry-specific media, we’ll put your show in front of the audience you’re looking for. We audit your podcast, understand your audience, and map out a strategy that blends organic, paid, and platform insights to hit the people who matter most.

Amplify your Audience With Editorial Features

Using a combination of owned and earned media (podcast listening apps, newsletters, major media outlets), we’ll use our podcast PR know-how to put your show in the right place, at the right time.

Strategic Outreach

We’ll negotiate feed swaps, create a podcast media list, pitch your host as a guest on complementary shows, and more. These strategies help you grow your authority, creating partnerships, sharing audiences, and expanding your thought leadership in your niche.

Supercharge Visibility

Ignite your growth like never before with our targeted paid media campaigns. We also offer guidance and support around podcast SEO best practices that boost your podcast's visibility.

Guide Your YouTube Strategy

The best way to get discovered is video. But it’s more than just putting up your episodes raw, it takes a YouTube-first strategy. We’ll help you make the platform work for your show.

Help me grow

Your Show, Where It Matters

We find premium placements across all media to meet your audience exactly where they are already spending their time. Our clients’ shows have been featured on:

“From initial contact to final product, the folks at Lower Street were responsive, creative, and professional. They understood the concept of our Bite-Sized Business Law podcast and created a growth campaign that resulted in a ten-fold increase of episode listens.”

Amelia Martella
Executive Director of Fordham’s
Corporate Law Center

Why Lower Street?

You could ask your traditional agency to have a go at promoting your podcast, but they’ll most likely spend your budget on ads and have no lasting results to show for it.

Alternatively, you get your internal marketing on the job. But without the relevant expertise in podcast-specific promotion, their results won’t be that impressive either.

When you hire a podcast marketing agency, you get growth strategies to promote your show. At Lower Street this is what we do all day, every day, and we’re really good at it.

SHOW ME HOW TO GROW

How we do it

Our job is to get your podcast in front of the right audience, with a growth plan built for your brand, your audience, and your channels. Here’s how we work together:

Discovery Call

We start with an in-depth discovery session. Together, we unpack your goals, audience, current marketing activity, and the channels you’ve already got working for you.

Podcast Audit:

Next, we take a look at your podcast performance to understand how it’s resonating with your audience right now.

Channel & Activation Review:

We’ll put it together to see how you're using your owned and earned media, and offer practical ways to better activate your internal audience.

Custom Growth Campaign:

With that insight, we design a podcast promotion plan tailored to your audience, your goals, and key moments in your editorial calendar.

Ongoing Support:

We’ll be by your side the whole time with regular reporting, strategic recommendations, and hands-on consulting to keep growth on track.

"Harry and his expert squad at Lower Street engineered an impressive audience growth strategy for our show, propelling us to a mind-blowing 16,730% increase in downloads and hitting a #7 spot on the Apple Podcast Charts. They truly are experts in podcast marketing."

Dr. Keri Ohlrich

CEO and Co-founder of Abbracci Group,
host of the record-breaking show The Breakout

What you get with Lower Street

Time zones aren’t a problem

We work with clients from all around the world. With team members across North America and Europe we’re awake when you are and offer a global perspective.

Tailor-made podcast growth strategy

We don’t dish up templated solutions; our podcast marketing service offers a bespoke strategy for everyone we work with.

Dedicated Team

Your show gets a dedicated audience development team with the right contacts and extensive expertise. Each member of the team will work with you to make the most of your owned media, and campaigns.

Podcasting specialization

Founded by Harry Morton in 2016, we’re a dedicated team that has launched and grown hundreds of branded podcasts for Fortune 500 companies and successful entrepreneurs alike.

Grow Your Podcast 👇

Need a podcast marketing agency?

Help me grow my podcast audience

We'd love to chat about taking your show to the next level