Grow Your Ideal Audience With Our Podcast Promotion Service
No growth hacks here. Just proven strategies to help great content find the listeners who need to hear it.
We created & promoted more than 100 branded podcasts.
Our shows have generated over 10 million downloads.
Typically, the shows we work with grow over 200% within 4 weeks.
"Harry and his expert squad at Lower Street engineered an impressive audience growth strategy for our show, propelling us to a mind-blowing 16,730% increase in downloads and hitting a #7 spot on the Apple Podcast Charts. They truly are experts in podcast marketing."
Every audience growth journey is different.
You’ve created great content, now you need listeners. Only, it turns out that, unlike regular campaigns, marketing for podcasts is a whole other ball game. With 7+ years of podcasting experience, we've not only tested every strategy but discovered and refined the methods that truly work.
Where traditional marketing agencies cast a much wider net, we’re laser-focused on crafting tailored strategies to grow your podcast audience. Niche authority requires a loyal fan base, which is why we’re all about resonance and engagement for long-term growth.
Lower Street’s philosophy is simple: produce irresistible content, ensure it lands in the right ears, and the listeners will not only come but stay – and tell their friends.
Bottom line. This isn't just a numbers game.
What we can do for you
Amplify your Audience With Podcast PR
Using a combination of owned and earned media (podcast listening apps, newsletters, major media outlets), we’ll use our podcast PR know-how to put your show in the right place, at the right time.
We’ll negotiate feed swaps, create a podcast media list, pitch your host as a guest on complementary shows, and more. These strategies help you grow your authority, creating partnerships, sharing audiences, and expanding your thought leadership in your niche.
Ignite your growth like never before with our targeted paid media campaigns. We also offer guidance and support around podcast SEO best practices that boost your podcast's visibility.
Client show saw a 16,730% increase in downloads and a #7 rank on the Apple Podcasts charts after rebranding.
Client podcast hit over 1M+ downloads.
Client show generated over $1 million dollars in revenue and delivered 10x ROI.
Client show ranked top in the Apple Podcasts Technology charts in the UK.
Gold Awards for Best Branded Podcast and Best Mini-series at the W3 Awards.
Client show ranked top in the Apple Podcasts Marketing charts in the US.
Lower Street operates asynchronously, serving clients from all corners of the globe. With team members in North America and elsewhere in the world, we’re awake when you are and offer a global perspective.
We don’t dish up templated solutions; we offer a bespoke strategy for everyone we work with.
We’ll develop your podcast brand. From the name and artwork to the overall identity, we take care of it all.
Founded by Harry Morton in the U.K. in 2016, we’re an award-winning, dedicated team that knows our stuff when it comes to producing and promoting podcasts.
"With Lower Street, we found a partner that offered not just excellent podcast production but also strategic guidance that helped us start from scratch and creatively increase our new brand’s visibility. The growth campaigns they've guided have created a winning formula that helped us gain an engaged audience and achieve top rankings in the US Apple Podcasts charts. We’re excited for even greater things to come."
Our podcast promotion service vs. the traditional approach.
You could ask your traditional agency to have a go at promoting your podcast, but they’ll more than likely spend your marketing budget on Google Ads and have no lasting results to show for it.
Another alternative is to get your internal marketing on the job. But without the relevant expertise (not many marketers have a ton of podcast experience!), their results won’t be that impressive either.
The smart approach? Hire an agency that specializes in podcast growth marketing to promote your show. This is what we do all day every day and we’re pretty really extremely good at it.
Option 1: Podcast Marketing Essentials
Option 2: Accelerated Growth
Option 3: Comprehensive Podcast PR
Grow your podcast
You’ve got questions. We’ve got answers.
What are your rates?
Our rates depend on your needs, so fill in the contact form above and we'll send you some more information.
What's your turnaround time for podcast promotion?
Our team approaches each project strategically, so this will depend on you. We can put campaigns together in as little as a week or two, but we don't like to skimp on being sure we have the right plan in place to get you results.
Where can I find some of the podcasts you've worked on?
Who is Lower Street and how long have you been in business?
Since starting in late 2016 Lower Street has mushroomed from a solo venture (that one man is me, Harry Morton, hi!) to a full-time team of more than 20.
Fully remote from the get-go, our team is dispersed across North America, the UK, Europe, and Asia. So whatever time zone you wake up in, we're probably online doing our thing.
This isn’t just a job for us. We genuinely love what we do and want to share our passion for audio/video storytelling. You can find out more about us here.
How many clients do you work with?
To date, we've worked on 100+ shows and 5,000+ podcast episodes, totaling 10M+ downloads across a range of industries.
At any one time, we could be working with anywhere between 15-25 podcast clients.
You can find some examples of our work here.
I've got more questions
No problem! Get in touch with us here and we'll get back to you within 1 business day with the answers.