The Best Podcast Marketing Agencies for Brands
Contents
Growing your podcast listenership won’t be easy. There was a time when podcasting was quite niche. Simply by creating a great show and sharing it with your network, you were able to gain traction. But today, with hundreds of thousands of podcasts out there, you need a better strategy. That’s where podcast marketing agencies come in.
Your standard marketing approach to podcasting might not cut it. Podcasting is a unique medium, and to grow your reach you need a unique approach. This might include paid promotion, SEO strategies, social media, PR, and many more tactics.
No show’s promotion will look the same.
A great podcast marketing agency is there to help brands and creators grow their shows in a way that is right for their podcast. They analyze the competition, gain a deeper understanding of your audience, and put it together to identify the right ways to get your show in the ears of as many listeners as possible. Each one may have something different to offer you.
Podcasting marketing agencies step in to make sure your strategy is more than just repurposing clips on TikTok. They strategize and streamline promotion, advertising, and PR to reach your target audience. Partnering with a leading podcast growth agency can totally transform your listenership. To help you find the best partner for your growth, we’ve come up with a list of the best podcast marketing agencies for brand podcasts.
How can you pick the right podcast marketing agency for your show?
There’s a lot of good podcast marketers, and podcast growth agencies out there. So when you need to grow your show, how do you go about choosing the right one?
Here’s a few things you might want to consider:
Expertise & Understanding of the Podcasting Scene: As we’ve mentioned marketing podcasts is a little different than marketing a service or a product. You want to work with a marketer or an agency that specializes in podcasts and understands the industry. It might also help if they are familiar with your brand’s industry, but isn’t always necessary.
Past Clients & Success Record: You’ll want to see proof that their methods work, that goes without saying. But you will also want to see if they have worked with clients similar to your industry. If you are a tech company, and the marketing industry has only ever worked with food and beverage-focused clients, it may not be the best fit. If they have past clients similar to you, that’s already proof they can identify and attract your audience. However, you might not want to work with someone working directly with competition.
Services Offered: Marketing a podcast should be holistic, and you should consider every approach to growth. That being said you may really want to focus on social and video content more than PR due to the nature of your show. Look for an agency that matches your needs, whether that be full-service marketing or repurposing.
You can use these as factors to slim down your search for a marketing agency, but ultimately you’ll want to go with who feels right for your show.
But what about budget?
Budget is of course important, and you’ll know what you can and can’t afford. But here’s the deal, in podcasting (and marketing overall) you really get what you pay for.
Consider the value, the ROI, and the results overall you will get from the investment. It’s better to invest more and get incredible results than to invest at all and get nothing back.
We have included price points for all the marketing agencies listed, but just remember to first consider value, then budget.
The Best Podcast Marketing Agencies to Work with in 2024
“We know what it takes to grow a podcast. And it doesn’t always look like you’d expect. With years of experience and a commitment to always evolving, we've refined strategies that go beyond the numbers game. It's our mission to get your content in front of the right people, at the right time, on the right platforms—because true audience growth isn't about casting a wide net, it's about creating meaningful, long-term connection and engagement between your podcast, your brand and your ideal listener"
- Hannah Southern, Head of Audience Development
You caught us. We put ourselves at the top of the list, but with good reason, we promise. There’s a few reasons we’re taking the #1 spot.
Lower Street is not just a full-service production agency. We’re the podcast agency for ambitious brands eager to grow past hitting “publish”. Our award-winning productions have earned features in The Times and Forbes multiple times, with our clients hitting the top of Apple Podcast charts over 100 times in 2023. We’ve partnered with brands like PepsiCo, BCG, Booking.com, Stanford, HPE, and Fidelity to promote impactful B2B narrative shows. Our full-service podcast promotion helps our clients improve brand awareness while driving real ROI.
You can’t grow with just ads. And you may struggle to grow with only organic. We know this. We know the real key to success is a layered strategy. Excellent core content is at the heart of it all. Then, we work on building a loyal community ready to devour your content, strategic paid visibility boosts for launches, and industry-focused features to raise your leadership.
Our Audience Development team of creative podcast fanatics are based across timezones, with expertise in SEO, paid promotion, podcast PR, and more. With a global reach, our team of creatives is dedicated to helping brands grow engaging and successful podcasts that resonate with their audiences.
Marketing Services, Prices, and Turnaround
Competitive Analysis
Programmatic and Host Read Ads
Feed Swaps
Paid Promotion
SEO Services
Organic Promotion Consultation
Content Audit and Repurposing
Podcast Public Relations and Press Pitching
Awards Pitching
We offer a range of price points depending on the services our clients need. We can discuss a project-based budget or monthly with our new Authority plan. Every price is tailored to clients’ specific needs and preferences, so it is best to get in touch. What we can promise is that with Lower Street, you’ll get what you pay for. We launch and grow top-notch shows, and we deliver a value unlike any other.
Turnaround depends on the full scope of the strategy we work out together. But one thing we can promise: We can launch a campaign in under a week from the moment it’s signed.
“One-size-fits all marketing strategies do not work in this crowded market and every podcast needs a customized growth plan. Only the right strategy, combined with a data-information approach and diligent execution can broaden the reach of a show.”
- Jonas Woost, Co-founder of Bumper
Bumper is a data-driven podcast growth agency founded by Dan Misener and Jonas Woost. Their services include podcast growth strategies, audience analytics frameworks, automated podcast measurement, and capacity building to help clients continuously grow their shows independently. They work with enterprise podcasters including brands, podcast networks, and audio production companies to increase the success of their podcast portfolios.
Bumper also created a number of proprietary tools including the Bumper Dashboard and Podcast X-Ray that help podcasters find actionable insights in all the available podcast data.
Services, Prices, and Turnaround
Podcast growth strategies
Audio measurement frameworks
Customized paid media campaigns
Paid media execution
Podcast growth strategies might take about 2-4 months to complete with Bumper, but a paid media execution will take one month. Prices will depend specifically on the needs of clients and are available upon request.
Clients
HubSpot
iHeart Australia
Penguin Random House
NBCUniversal
“Tink is the place to go if you want to grow your show, period. We believe in a niche, we love indies. Everyone at Tink started as a podcast lover first, then we became marketers and growth experts. We think like listeners and producers. We know the space because we love the space. A client once told me that we see constellations where others see stars, and they’re right.”
Lauren Passell, Founder and CEO of Tink
Tink Media is a podcast growth agency founded by Lauren Passell, specializing in out-of-the-box strategies to help podcasts expand their reach and audience. The agency offers a range of services including podcast PR, creative partnerships, in-app placements, and creative promotional strategies tailored to the needs of podcasters.
Tink Media emphasizes building connections between podcast creators and media, leveraging its extensive network to secure features in prominent platforms like Apple Podcasts and Spotify. Additionally, Tink is known for its creative initiatives, such as the "Podcast Group Therapy" sessions aimed at making marketing accessible to all podcasters, and it actively promotes diverse voices within the podcasting landscape.
Services, Price, Turnaround
Podcast Therapy - Rapid Fire Marketing Consultations
Podcast Growth and Discovery Campaigns
Marketing Strategy Development
Paid Ad Spend Strategy
TINK loves tailoring campaigns to fit the needs of each creator and each show, so they’ll work with you to craft a custom scope to work with your budget.
Full growth and discovery campaigns start at $5,000 / month for a minimum of 3 months ($15,000 for the campaign). Podcast Therapy sessions are $500 for a 1-hour consultation and $300 for follow-up 1-hour consultations. These can be scheduled two days in advance. They also offer Speed Pitching – an add-on to Podcast Therapy for an additional $500.
Clients
“The hard part of marketing isn’t finding the right tactics. Every tactic works for someone. And it fails miserably for someone else. Our goal at Podcast Marketing Academy is to help our clients develop highly marketable shows and then design nuanced, holistic, and human marketing strategies that work. For them. For their audiences. For their business goals. And for their bank accounts. ”
-Jeremy Enns, founder of Podcast Marketing Academy
Podcast Marketing Academy is an online education and media platform that helps scrappy brands, businesses, and professional creators engineer highly profitable podcast growth engines. If you’re looking to understand the mechanics of what makes successful podcasts and marketing strategies work, this is the option for you.
The academy offers a range of resources, including free content, a paid async coaching membership, and personalized consulting, all aimed at enabling podcasters to drive revenue from their shows. It emphasizes a holistic, strategy-first approach to podcast marketing, focusing on actionable insights and community support to help creators succeed in a competitive landscape.
Services, Price, Turnaround
Podcast & Marketing Audits
Personalized Growth Plans
One-Off Podcast Marketing Consulting Calls
Asynchronous Coaching Membership
Self-paced Training
Personalized consulting engagements start at $3,000, while the async coaching membership starts at $1,000/year. If clients prefer to take the self-paced route, these workshops and courses are available from $100.
A deep dive podcast audit takes 3-4 weeks, while everything else is available immediately.
Clients
Deep Dive with Ali Abdaal
Female Startup Club with Doone Roisin
Growth Mindset Psychology by Sam Harris
Famous & Gravy with Michael Osborne & Amit Kapoor
“At POW PR we use tried and tested methods to achieve press coverage that builds accolades and listeners at the same time. We are constantly refining our approach and continually building contacts which mean the reach of most of our campaigns are in the millions. We love working with new and existing podcasts to help them growth through PR which usually most people haven’t thought about trying before.”
- Fiona Fraser, founder of POW
POW PR is the UK's first and only podcast PR agency, founded by Fiona Fraser. They specialize in getting great podcasts media attention to help them reach #1 chart positions and grow their audiences by up to 2500%. Their extensive podcast media contacts and deep understanding of the podcast industry allow them to create successful PR campaigns that drive downloads and listeners. POW PR offers podcast coaching, consulting, full project PR, and training for companies looking to learn podcast PR and marketing.
Services, Price, Turnaround
PR launch campaigns
PR growth campaigns
Paid promotion services
Podcast guest booking
Podcast development and consultancy
Prices are to be determined with the client in base of their needs, but PR campaigns start at £6,000.
A PR launch campaign has a turnaround time of about 12 weeks, while a PR growth campaign may take about 20 weeks.
Clients
“To be successful, every podcast marketing campaign needs to be bespoke. We work to ensure first that your podcast is marketing ready, then we look at your objectives and likely audiences to formulate a plan. Using our own internal team we’ll work to maximise your own media (websites, newsletters, socials) and our own media like Podcast Rex, earned media opportunities through press, PR and podcast outreach plus paid opportunities across podcasts, display and platforms to make the campaign a success.”
- Matt Deegan, Co-Founder of Podcast Discovery
Podcast Discovery is a UK-based podcast marketing agency dedicated to helping creators and brands reach broader audiences. They offer public relations, social media management, video production, and targeted advertising campaigns. Additionally, Podcast Discovery operates popular platforms such as Podcast Rex and the Great British Podcasts Newsletter, enhancing their reach within the podcasting community. Their approach is tailored to each client's unique requirements, to make sure all efforts are in line with their goals.
Services, Price, Turnaround
Podcast PR
Video and Social Content
Consultancy
Advertising
Virtual Studio
Podcast Discovery is happy to devise campaigns within any budget, but their experience tells them that spending less than £3,000k-5,000k makes it difficult to be successful.
As for turnaround, Social Media and Video Content: Assets can be created within 48 hours, and strategy takes 1-3 weeks. Consulting MOT services for a podcast takes 4 weeks.
Clients
Electoral Dysfunction by Sky News
The Modi Raj by The Economist
Dementia UK’s My Life with Dementia, narrated by Jim Broadbent
Countdown to the BAFTAs by BAFTA
“Listen Network gives you unheard of audience intelligence so you know your download growth is coming from your exactly targeted ICP, with business-class data reporting to prove it.”
- David (Ledge) Ledgerwood, Revenue Lead at Listen Network
Listen Network is a podcast growth agency founded by podcasters and agency pros, and focused on helping both B2B and B2C brands achieve significant growth in podcast metrics such as downloads, followers, and views. Their innovative strategies include targeted ad placements across various platforms, including LinkedIn and YouTube, ensuring that content reaches the ideal customer profile (ICP) without relying on traffic shortcuts. Listen Network emphasizes authentic audience growth through verified downloads and detailed analytics that give you deep audience insights and business-class ROI.
Services, Price, Turnaround
Display & YouTube Ads
LinkedIn Promotion
Meta Sponsored Promotion
Audience Intelligence
Premium Data-Driven and High-CPM Sponsorships
Pricing at Listen Network works a bit differently. Here they charge $1-$5 per download which includes comprehensive creative, detailed targeting, and post-campaign reporting with audience intelligence.
It takes them one week to launch a paid media campaign.
Clients
Meta Business Innovation and Technology
Nice Ltd. CX Pulse
Altus Group CRE Exchange
SMB Tech innovators
Agencies like Content Allies, PRX, and Quill
“Podcast marketing can be complicated and confusing - our job is to help make it that little bit easier! We won’t sell you anything you don’t need and we’ll be the first to put our hands up when we think others are better placed to help.”
- Dan Page, founder of PodSpike
Podspike is a UK-based podcast growth agency founded by Dan Page, who recognized a gap in the market for affordable and impactful podcast marketing after finding traditional options too expensive, vague or generic. Rather than rely on star power to drive audience growth, Podspike uses transparent, output focused services that can be tailored to the needs of both independent podcasters and brands. Since its inception, the agency has expanded its team and successfully assisted a diverse range of clients across the US, UK, and Europe, establishing itself as a trusted independent player in the podcast marketing landscape.
Services, Price, Turnaround
Podcast makeovers to optimize your artwork, copy, USPs and framing
Earned and paid media placements
Cross Promotion campaigns
Host-reads and feed-drops
Programmatic and in-app advertising
Services start at just £750 a month for indies and £1,500 for brands, with no minimum contract term. All services are typically delivered within 4-5 weeks.
Clients
Mission Responsible for DesignSpark
We Society from the Academy of Social Science
Elevated Frequencies with Olivia Mancuso
Final Thoughts on the Best Podcast Marketing Agencies for Brands
When looking to grow your podcast, you don’t want to go with just any marketing agency. You want someone specialized in podcasts, someone who knows exactly the path to growing your show.
How do you choose who’s the right podcast growth agency for your show? Start with this list of the best ones, but then it will be up to you to consider your needs, and which agency feels right to you.
Don’t be afraid to reach out to more than one if you really can’t decide. A face-to-face call could be just what you need to make the decision. You can schedule one with Lower Street by letting us know your podcast growth goals here.
Author
Steven Bonnard
Head of Marketing
Hi, I'm Steven. I'm a globe-trotter who loves running long distances and listening to podcasts, especially from the news, politics and fantasy categories.
Reviewer
Hannah Southern
Head of Audience Development
For the past 7 years, I have been connecting brands with niche audiences as a seasoned marketing and communications expert, guiding world-renowned brands in creating audience-first content and podcasts to amplify their voice through impactful storytelling. When I'm not immersed in podcast analytics you can guarantee I'm listening to a podcast!
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