The Podcast Email Template Kit Every Show Needs

Booking great guests is one of the highest-leverage things you can do for your podcast. It is also one of the easiest places to lose momentum. The difference often comes down to one thing: the pitch invitation email you send.

A strong podcast email template saves time, keeps your outreach consistent, and makes it easier for the right people to say yes. Instead of rewriting every message from scratch, you have a clear starting point that still feels personal and human.

Below, we’ll quickly cover why your outreach emails matter more than you think, then share a practical podcast guest invitation email template kit you can adapt for different situations.

Why Your Podcast Invitations Matter

Most guests do not say no because they are not interested. They say no because the ask is unclear, generic, or feels like mass outreach. It doesn’t feel like you genuinely want to talk to them.

A good guest email does a few simple things well. It shows you know who they are. It explains why the conversation would be valuable for them and your audience. And it makes the next step obvious and easy.

At Lower Street, we always recommend email as the primary way to invite guests. It is professional, personal, and gives you space to explain the idea without sounding rushed. When combined with a short pre-interview call, it also sets the tone for a better conversation once recording starts.

The Podcast Email Template Kit

Download our email templates below and adjust them as needed. The set includes a guest invitation e-mail, a follow up, a confirmation, and a post-recording template. They’ll be a great base to start your guest outreach from. 

[Download Here]

Podcast Guest Invitation Emails

1. Cold Guest Invitation Email Template

Subject: Invitation to appear on [Podcast Name]

Hi [Name],

I’m [Your Name], and I host [Podcast Name], a show where we talk about [brief description of your show’s focus].

I came across your work through [specific article, talk, post, or project], and I think your perspective on [specific topic] would be a great fit for our audience.

We usually record for around [length], and the conversation is relaxed and conversational. I think there’s a really interesting angle here around [one concrete idea you would like to explore].

If this sounds interesting, I’d love to set up a quick intro call to see if it’s a good fit. You can grab a time here: [calendar link].

Best,
[Your Name]

2. Warm Introduction or Referral Email Template

Subject: [Mutual Contact] suggested we connect

Hi [Name],

[Mutual contact] mentioned you might be a great fit for [Podcast Name].

We’re currently working on episodes around [theme], and your experience with [specific area] stood out right away. I’d love to invite you on the show to explore [specific angle].

If you’re open to it, we can start with a short intro call and take it from there.

Thanks,
[Your Name]

3. Follow-Up Email Template

Subject: Following up on podcast invite

Hi [Name],

Just wanted to follow up on my note below in case it got buried.

No pressure at all, but I’d still love to explore a conversation around [topic] if the timing works for you.

Best,
[Your Name]

4. Confirmation Email Template

Subject: Confirming your appearance on [Podcast Name]

Hi [Name],

Thanks again for agreeing to join us on [Podcast Name].

Here’s everything you need ahead of recording:

• Date and time

• Recording link

• Expected length

• Topic overview

We’ll also schedule a short prep call to walk through the flow and make sure everything feels comfortable before we hit record.

Looking forward to it,
[Your Name]

5. Post-Recording Thank You Email Template

Subject: Thank you for the great conversation

Hi [Name],

Thank you again for such a great conversation. I really appreciated your insight on [specific moment or topic].

I’ll let you know as soon as the episode is live and will share links you can use if you’d like to share it with your audience.

Best,
[Your Name]