Advertising on H3 Podcast

The H3 Podcast is a popular live commentary podcast that’s been running since 2016. Originally a YouTube channel, it quickly gained traction and became one of the most listened-to podcasts in the United States. Hosted by Ethan and Hila Klein, it now ranks as one of the top 100 most downloaded podcasts.

While available as an audio-only podcast, H3 really stands out for its video elements. The H3 Podcast continues to stay on top by bridging the gap between traditional and new media. 

Being such a popular podcast and video channel, it’s got prime potential for advertisers. So let’s have a look at H3 Podcast advertising and the opportunity available. 

Demographics

The H3 Podcast attracts primarily a male audience in their early 20s, many of whom have a below-average income. Most listeners have pursued higher education and work in creative or tech-driven fields, such as software engineering, graphic design, and music. Their interests reflect a mix of gaming, technology, and alternative music, aligning with the podcast’s irreverent humor and internet culture commentary.

Geographically, the audience is concentrated in the U.S., U.K., and Canada. They tend to be employed by major service and retail brands like Starbucks, McDonald’s, Target, and Best Buy, but also show an affinity for tech giants like Apple and Google. Their brand preferences—PlayStation, Xbox, Nike, Nintendo, and Instagram—suggest a blend of gaming, pop culture, and digital engagement. 

Recent Advertisers on H3

H3 has a massive audience, and advertisers realize the potential. To get an idea of what kind brands are promoting on the podcast, here are some recent featured sponsors:

• Seek Limited: an Australian employment marketplace headquartered specializing in job listings and related services across multiple countries.

•  Stamps.com: service offering internet-based mailing and shipping solutions.

• Angi: an internet services company providing a platform for homeowners to connect with service professionals.

• LinkedIn: the world's largest professional networking platform.

• Etsy: an American e-commerce platform that specializes in connecting buyers with sellers of handmade, vintage, and unique items

Advertising Cost

Advertising on H3 is a great opportunity, but brands will need to consider the cost to see if it is a good fit. Here’s a look at estimated rates for advertising on H3.

• Pre-roll ads go for $200 - $300

• Mid-roll might be about $400 - $600

• Post-roll for $100 - $200

These rates show what audio-only advertising might cost. But it’s important to mention H3 is largely based on YouTube and sponsorships for videos may be different. 

Management

The ads for the H3 Podcast are managed by Tom Ward. He acts as the podcast's manager and oversees partnerships and sponsorships.

Summing up H3 Advertising

H3 reaches an enormous audience, making a great spot for advertisers to be. Each podcast manages its monetization and podcasting differently. H3 Podcast Advertising varies from audio to video, but they’ve worked with a great selection of brands. It’s important to work with shows that align with your and your audience's values. Have a look at this selection of shows to see how different podcasts are stacking up.