Advertising on Impaulsive

Logan Paul is a name well known (might we say infamous?), across many media platforms. Today, we’re taking a closer look at his podcast Impaulsive launched in November 2018. This is primarily a video podcast featuring interviews with lots of well-known guests from politicians to industry experts to other creators.

The show discusses current events and topics related to the guest’s life and work. While sometimes you’ll find bits of interesting chat, there’s a real lack of clear focus. We’d say the podcast is a bit inconsistent in quality. But that doesn't mean audiences don’t love it - each episode gets about 1.4 to 2 million listens. 

With that large reach, this show is a great opportunity for advertisers. Let’s have a closer look at who’s advertising on the Impaulsive podcast.

Demographics

The audience tuning into Impaulsive is as you may expect: typically it’s a male in his mid-20s with a knack for staying informed. Most aren’t parents yet, have below-average income, and hail primarily from the US, Canada, and the UK. Their interests span from sports and television to nutrition, art, and even a bit of charity work. They’re the kind of people who’ll hit the gym, watch a game, and when it’s done donate to a good cause.

When it comes to careers, listeners are a mix—principals, nurses, servers, and physical therapists, to name a few. Employers like the US Navy, Starbucks, Target, and the YMCA are in the mix, reflecting a diverse crowd, largely blue-collar. Ethnically, Impaulsive’s audience has listeners from all different walks of life, attracting White, Black, Asian, and Hispanic audiences.

Recent Advertisers on Impaulsive

To give you an idea of what advertisers are buying space on Impaulsive, here’s a list of the most recent ones:

• Safeway: a large American supermarket chain. 

• SeatGeek: a mobile-focused ticket platform that helps people buy, sell, and discover tickets for live sports, concerts, and theater events.

• Walmart: an American supermarket and department store.

• American Giant: a San Francisco-based clothing company that makes high-quality, durable apparel in the United States.

• Miro: a digital collaborative whiteboard platform that helps remote teams brainstorm, design, and manage projects visually and interactively.

Advertising Cost

Now, what would it cost you to advertise on Impaulsive? Here’s a peek at some recent data available.

• Pre-roll advertising is usually $400 - $600

• Mid-roll goes for $800 - $1.2k

• Post-roll sells for $300 - $400

Keep in mind these rates may be for audio-only, we don’t have access to YouTube sponsorship numbers. 

Management

Ad management for Impaulsive is handled in-house by Kaleb Karnow. He’s part of the team responsible for ad management and overall coordination of the Impaulsive podcast featuring Logan Paul. In order to advertise on the show, you’ll need to contact them directly.

Advertising on Podcasts

So there you have it, a peek at what advertising looks like on the Impaulsive podcast. To give a little more transparency to podcasting, we’re gathering info on how advertising works across some of today’s top shows.