The Best Branded Podcasts of 2024

Since 2015, with General Electric’s breakthrough science-fiction brand podcast, branded podcasts have emerged as an incredible content marketing tool. The audio-first medium allows companies to connect with audiences authentically while keeping them engaged. Podcasts are intimate and immersive by nature, and listeners are only increasing month after month. They offer the opportunity for brands to connect with consumers, without ever having to seem invasive. 

What defines a Brand Podcast?

A brand podcast can come in all formats - from interviews to narrative, but in the end, they are all about offering valuable and entertaining content. Unlike other channels, they aren’t direct advertising or promotional.

They drive great storytelling, intriguing conversations, and content that people actually want to listen to. Some of the most successful brand productions don’t even mention their products or services.

What are they great for? Well, the best brand podcasts are in it for the long game, they aren’t turning listens to sales instantly. But what they are great at is creating deeper relationships with listeners, and solidifying brands as thought leaders in their field. By providing content that resonates with their target audience, brands can position themselves as trusted authorities in their industries, enhancing their overall brand reputation and influence.

The growing popularity of branded podcasts only proves their effectiveness in driving brand awareness, increasing customer loyalty, and boosting thought leadership.  

Here are 40 of the best branded podcasts out there today.

The Best Branded Podcasts of 2024

Zoe Science & Nutrition

ZOE is a health and nutrition company founded on the principle of empowering people to understand how their bodies respond to different foods. Their podcast ZOE Science & Nutrition has found it’s place at the top of the Health and Nutrition charts around the globe.
The branded podcast is hosted by Jonathan Wolf and features the world's top scientists explaining the latest research in health, nutrition, and gut health. ZOE’s goal with the show is to translate complex scientific findings into practical advice that listeners can use to improve their health and well-being.

The podcast is an in-house production that takes an interview format, allowing the host to dive deep into the latest scientific discoveries with leading experts in their fields.

The a16z podcast

The a16z Podcast is produced by Andreessen Horowitz, a prominent Silicon Valley-based venture capital firm. The show discusses tech and culture trends, news, and the future, with a focus on how "software is eating the world". Host Steph Smith leads insightful conversations with industry experts, business leaders, and other influential thinkers from around the globe.

The a16z Podcast is an in-house production, with multiple new episodes released each week. It provides listeners with a unique perspective on the rapidly evolving technology landscape and the broader societal implications of these changes. With this production, Andreessen Horowitz  aims to help make sense of the transformative impact of technology across all industries and aspects of life.

LifeAfter/The Message by GE 

What some may call the original branded podcast, The Message by GE, and the sequel LifeAfter are still a great example of the creativity that can be applied to a brand podcast.

Both podcasts are science fiction shows co-produced by Panoply and GE Podcast Theater that take listeners on journeys to the limits of technology. 

In The Message, an alien transmission from decades ago becomes an urgent puzzle with life-or-death consequences. In LifeAfter, Ross, a low-level employee at the FBI, spends his days conversing online with his wife Charlie – who died eight months ago. But the technology behind this digital resurrection leads Ross down a dangerous path that threatens his job, his own life, and maybe even the world. LifeAfter won the Cannes Gold Lion.

Climate Vision 2050

The BCG Climate Vision 2050 podcast, produced by Lower Street,  is an immersive audio experience that takes listeners on a journey to a world in 2050 that has radically overcome climate catastrophe. Through fictional narratives and interviews with experts, the podcast explores how businesses, governments, and individuals have worked together to build sustainable cities, supply chains, agricultural practices, and transportation infrastructure. 

With its innovative storytelling and insightful exploration of climate solutions, CV2050 has received critical acclaim, winning the 2023 W3 Awards including Gold for Best Branded Podcast and Silver for Innovation & Sustainability.  

Greeking Out from NatGeo Kids

The best-branded podcasts can be for all ages, and Greeking Out is a great example of how brands can engage younger audiences through the audio medium.

Greeking Out is a podcast from National Geographic Kids that retells classic Greek myths in an engaging and kid-friendly way. Hosted by Kenny Curtis and featuring the "Oracle of WiFi" (Tori Kerr), the podcast takes listeners on adventures with gods, goddesses, heroes, and monsters from ancient Greek mythology.

Each episode features an original adaptation of a Greek myth, with the host narrating the story and the Oracle providing historical context and defining new vocabulary words. The podcast covers a wide range of myths, from famous epics like "Jason and the Quest for the Golden Fleece" to stories about the infighting and pettiness of the Greek gods. The show presents each story in a way that is exciting and accessible for young listeners, teaching them about ancient Greek culture and mythology.

Greeking Out has grabbed the top spot on Kids & Family podcast charts around the world.

My First Million

My First Million is a popular podcast produced in-house by HubSpot that explores new business ideas and trends. Hosts Sam Parr and Shaan Puri brainstorm potential business opportunities based on market insights and guest interviews. The podcast has gained significant popularity, reaching #2 in the Entrepreneurship podcast charts in New Zealand and South Africa, #4 in Canada, and #9 in the US.

Each episode offers actionable advice and real-world examples that listeners can apply to their own entrepreneurial ventures. My First Million is part of the HubSpot Podcast Network, which features several other business-focused shows.

Sam Parr originally started the podcast for his business news media company The Hustle, which was then acquired by HubSpot. Today, as co-founder of Hampton, a private network for high-growth founders, he is also the host of MoneyWise. 

MoneyWise, produced by Lower Street, dives deep into topics that come with making money: transparency on guests’ net worth, their monthly spending, and more.

MoneyWise

MoneyWise is hosted by Sam Parr, owner of Hampton, a highly vetted membership community for entrepreneurs, founders, and CEOs, and produced by Lower Street. Standing out in the business category, this show features high-net-worth guests who are radically transparent about their personal finances, including details about their net worth, burn rates, portfolios, and spending habits.

The goal of the podcast is to explore exclusive insights into personal finance and lifestyle that are tailored for other high-net-worth individuals or those aspiring to reach that level of wealth. Sam Parr, a serial entrepreneur and co-founder of The Hustle, brings his insightful business acumen and candid communication style to the show. The podcast covers a range of topics, from the benefits of donating wealth to avoiding the pitfalls of inheriting substantial wealth.

Duolingo Podcasts

Anyone who’s shown interest in learning a new language has probably tried out Duolingo. A few years ago the company began expanding their content into podcasts.

The Duolingo podcasts are a series of engaging, story-based podcasts designed to improve listening comprehension. They are available for Spanish and French learners, with episodes told in the target language with some English narration. 

Both the Spanish and French podcasts topped the Education podcast charts when they were released, engaging about 400-500 thousand monthly listeners still today.

Negotiate Anything 

The Negotiate Anything podcast is one of the many podcasts included in the LinkedIn Podcast Network. This network includes many brand podcasts for professionals, featuring shows that provide insights and advice on various aspects of professional development and career growth.

Negotiate Anything is hosted by lawyer, bestselling author, and CEO of the American Negotiation Institute Kwame Christian Esq., M.A. It’s is a transformative journey that equips listeners with the tools to confidently navigate challenging conversations. The show explores the art of negotiation, emphasizing that life itself is a series of negotiations, and provides invaluable insights on balancing assertiveness with empathy, building trust while setting boundaries, and managing emotions.

Choiceology

Choiceology by Charles Schwab, was originally developed and produced by Pacific Content, and hosted by Dr. Katy Milkman, a professor at the Wharton School. This show focuses on behavioral economics and decision-making, exploring how psychological principles influence our choices in various aspects of life, particularly in financial contexts.

Choiceology has received over 6 million downloads since its launch. It competes for listener attention from broad audiences, even with audiences of non-branded shows.

Each episode features stories and insights from experts, including Nobel laureates and prominent figures in psychology and economics. Choiceology aims to provide listeners with clear strategies to improve their decision-making skills, be it related to personal finance, career choices, or everyday life situations. Topics range from the impact of social norms on behavior to the effects of cognitive biases on financial decisions.

The So What

The So What is a branded podcast produced by Boston Consulting Group (BCG) that explores today's big business and social issues to prepare leaders for the future. Award-winning journalist Georgie Frost interviews BCG's leading thinkers on trends, developments, and disruptive ideas across a wide range of topics, including climate change, the pandemic, business resilience, social inequity, and the impact of digital technology. The podcast aims to make sense of the present and help busy executives navigate what's coming next.

The So What follows a narrative format, with Frost guiding conversations that unpack complex issues and offer actionable insights. As an in-house production, the podcast provides a platform for BCG to share its expertise and thought leadership on the challenges and opportunities shaping the business landscape.

Radio Headspace

Radio Headspace is a popular mental health podcast produced in-house by Headspace Studios. Every weekday morning new episodes are released featuring short, guided meditations and mindfulness exercises to help listeners prioritize their mental well-being. 

Episodes are led by Headspace co-founder Andy Puddicombe or another member of the Headspace team, providing expert guidance on topics like reducing stress, improving sleep, and cultivating compassion. Radio Headspace is designed to be a quick, accessible way for people to incorporate mindfulness into their daily lives, with most episodes clocking in under 10 minutes. The podcast's popularity reflects the growing interest in mental health resources and the benefits of meditation and mindfulness practices. It reached #15 on the Apple Podcasts Mental Health chart in the United Kingdom. 

Technology Now

Technology Now by Hewlett Packard Enterprise, produced by Lower Street, is a weekly show that explores the latest technology news, trends, and innovations. The show shares dynamic interviews with HPE's foremost thought leaders and experts, who provide in-depth analysis and insights on a range of technology-related topics.

Some of the key themes covered in the podcast include the European Union's AI Act, the tech skills gap and the role of apprenticeships, the rollout of 5G technology, the ethical concerns surrounding AI, and the importance of the circular economy in IT. The podcast also delves into topics such as encouraging future generations to pursue STEM careers and the challenges and opportunities in using modern technology and sustainable engineering in the automotive industry.

Redefiners 

The Redefiners podcast is a branded podcast produced in-house by Russell Reynolds Associates (RRA). RRA is a global leadership advisory and search firm that assesses, hires, and develops senior executives and board members for organizations worldwide.

In each episode, hosts Hoda Tahoun, a Leadership Advisor at RRA, and Clarke Murphy, the firm's former CEO, engage in purposeful conversations with leaders across industries who share their insights on redefining leadership in today's rapidly changing world.

The podcast features an interview format, with Tahoun and Murphy hosting engaging dialogues with changemakers and rule-breakers who are redefining their organizations and themselves to create extraordinary impact. Listeners come away with fresh ideas and tangible takeaways on how they can redefine their own leadership trajectories, regardless of where they are on their journey.

You Can’t Make This Up

You Can't Make This Up is a brand podcast produced by Pineapple Street Media that takes listeners into the real stories behind the biggest documentary series and films on Netflix. Hosted by Rebecca Lavoie, You Can’t Make This Up features in-depth interviews with the creators and subjects of these Netflix originals, exploring how the documentaries were produced and their impact, while also uncovering new information.

The podcast covers a wide range of Netflix documentaries, from true crime series like Murdaugh Murders: A Southern Scandal to financial fraud exposés like Bitconned. Through these interviews, listeners get a behind-the-scenes look at how these incredible real-life stories were brought to the screen and the effects they had on the people involved.

The show made it to the top of Apple podcast’s “Film Interview” charts in Ireland, the US and the UK.

Healthy Spaces

Healthy Spaces by Trane Technologies and produced by Lower Street, explores how climate technology and innovation are transforming the spaces where people live, work, and play. The podcast features experts, scientists, engineers, and business leaders who are innovating to help people and the planet thrive. 

The Healthy Spaces podcast has been highly successful, reaching the #1 spot in the Technology category in the US and ranking #13 across all podcasts on Apple. The show covers a range of topics, including indoor environmental quality, energy efficiency, sustainable food production, and more. Through these engaging discussions, Healthy Spaces aims to inspire listeners and showcase the positive impact that technology and innovation can have on creating healthier and more sustainable spaces.

The AI Podcast

The AI Podcast by NVIDIA is a cutting-edge podcast dedicated to exploring the latest advancements and applications of artificial intelligence. 

The show follows a unique format, featuring "One person, one interview, one story."  Each episode takes listeners on a journey, exploring the impact of AI on our world through the eyes of remarkable individuals, from wildlife biologists tracking endangered rhinos to astrophysicists analyzing ancient starlight, and data scientists grappling with complex supply chain challenges. 

With nearly 3.4 million listens, and a constant spot in the top 20 on Technology podcast charts,  the AI Podcast has been acclaimed as one of the best AI and machine learning podcasts, delivering a real-time oral history of AI.

Crafted

Crafted is a branded podcast launched by Artium, a software company, to build brand awareness and highlight the work of technology leaders. Artium partnered with the podcast production agency Lower Street to produce the show, which features 20-minute episodes that provide comprehensive and insightful content in a digestible format.

The podcast has been highly successful, ranking at the top of the Tech charts on Apple Podcasts within its first year. The show's high quality and the host Dan Blumberg’s dedication to showcasing innovative software and technology have led to it being honored with a Webby award. Crafted has allowed Artium to position itself as a thought leader in the software industry and foster new relationships and partnerships.

The Perfect Scam 

The Perfect Scam is a weekly podcast produced by AARP that tells the stories of people who have been targeted by various scams. Hosted by Bob Sullivan, the podcast features compelling accounts from scam victims and their families, as well as insights from experts and even professional con artists. 

The podcast aims to educate listeners on the tactics used by scammers and provide tips on how to protect oneself from falling victim to these schemes. The Perfect Scam covers a wide range of scams, including international fraud rings, time-share resale scams, credit card reward point theft, and more. By sharing these real-life stories, the podcast equips consumers with the knowledge and tools to spot and avoid scams.

The Perfect Scam has won several awards, including being a Webby Winner in 2023 for Best Branded Podcast or Segment. It was also nominated for a Shorty Award in 2022 for Best Podcast, as well as a Signal Award in 2022.

This is Small Business

This Is Small Business is a brand podcast produced by Jar Audio and for Amazon that explores the journey to success for small business owners. Each episode focuses on the pivotal moments and challenges that small business owners have faced and conquered on their path to scaling up. The podcast is hosted by Andrea Marquez, and is delivered through her unique perspective as a curious millennial trying to figure out what it takes to be a successful small business owner today.

The show features inspiring stories and lessons from small business owners and industry experts from diverse backgrounds. Listeners will hear real accounts of the struggles and triumphs of entrepreneurship, as well as actionable advice on topics like managing cash flow, avoiding common mistakes, and growing an email list. 

Unicorn Launcher

Unicorn Launcher is a business podcast produced by Lower Street that follows the real, raw, and unfiltered lives of two Australian tech founders behind Vygo. The podcast provides an inside look at Joel and Ben’s journey as they transform their startup into a smoothly-oiled machine with the help of top-notch coaching from Matt Mochary.

Through the podcast, Vygo shares their experiences in attracting investment and the challenges they face in the process. The Unicorn Launcher offers listeners a unique perspective on the ups and downs of building a successful tech company, covering topics such as organizational restructuring, scaling operations, and navigating the venture capital landscape. 

Instead of sharing a brand’s message, this podcast shares the brand’s journey, and does so in an authentic way that many others have yet to achieve.

The show won W3 2022 Gold award for the best-branded podcast, as well as reached #1 in Australia on the Entrepreneurship and Business Charts and in the US in Marketing and Business.

Beyond these recognitions, Vygo also saw surprising benefits from the podcast, including increased interest from investors and better employee retention.

IRL: Online Life is Real Life

IRL: Online Life is Real Life is a brand podcast by Mozilla, the non-profit behind Firefox. The show explores how our online lives are so intertwined with our real-world lives, and examines the societal impact of technologies like AI. Each season explored a different aspect of online life, from privacy and security to the future of AI. The podcast aims to make complex tech topics accessible while also tackling important issues like racism and social justice.

IRL was very well-received, winning awards like the Shorty Award for Best Podcast in 2019 and recently was nominated for Tribeca X. It's consistently featured high in Apple Podcasts charts and has reached over 4 million downloads. 

Imagine This…

Imagine This... is a podcast produced by Boston Consulting Group (BCG) that explores potential future scenarios and their implications for business leaders. What sets this brand podcast apart is their creative approach to using an AI co-host, GENE. Together with host Patricia Sabga, they explore disruptive trends that could shape the coming decades, inviting BCG experts to discuss the possibilities and their impact on CEOs.

The show challenges listeners to think differently about the future and consider actions they can take today to prepare for potential disruptions. With its in-depth analysis and unique AI co-host, Imagine This... provides a thought-provoking look at the challenges and opportunities that lie ahead for businesses and their leaders.

Call of the Wild

The Call of the Wild podcast is presented by WWF-UK and produced by Fresh Air Production, an award-winning audio production company. The podcast is dedicated to raising awareness about critical environmental issues facing our world.  Hosted by Cel Spellman, the podcast features in-depth discussions and interviews with experts on topics such as climate change, wildlife conservation, and sustainability. 

The Call of the Wild podcast has been a huge success, reaching the number one spot on Apple Podcast's Science and Nature charts in the UK.  The podcast has been praised for its high-quality production and engaging content, which helps to educate and inspire listeners to take action in support of environmental causes.

The Reading Culture 

The Reading Culture is a podcast created by Beanstack co-founder Jordan Lloyd Bookey, in collaboration with Lower Street. It explores ways to build a stronger culture of reading in communities. 

Beanstack is a company that provides software and services to public and school libraries to help them engage readers of all ages through customizable reading programs and challenges. 

The podcast features deep-dive personal interviews with children's book authors, where they discuss their own childhood reading moments, their intentions for their work, and their ideas for inspiring more young people to read. The show aims to motivate listeners to read more themselves and bring the lessons and insights from the interviews to their own communities.

Grit & Growth

The Grit & Growth podcast is produced by the Stanford Graduate School of Business and Lower Street, it features interviews with entrepreneurs across Africa and South Asia, as well as Stanford faculty and global business experts. The podcast provides insights and guidance on building successful businesses, with a focus on the challenges and triumphs faced by entrepreneurs in developing markets. Through these conversations, the podcast aims to share practical tips and lessons that can help aspiring entrepreneurs and business leaders navigate the complexities of starting and growing a company.

The Grit & Growth podcast is part of the Stanford Business Podcasts series, which covers a range of topics related to business, leadership, and society.

AutoTrader’s Show on The Road

Show on the Road is a podcast produced by Fresh Air Production for Autotrader in 2023. The podcast takes the traditional celebrity interview format out of the studio and into a car, creating a unique road trip-style conversation. Each episode features Autotrader host Alex Legouix driving with a celebrity guest, discussing their lives, careers, and personal experiences in an intimate and relaxed setting.

The first season of Show on the Road featured guests from a variety of backgrounds, including reality TV stars, actors, and musicians. The podcast has been well-received, with Autotrader announcing a second season in 2024 due to popular demand. 

Out Travel the System

Out Travel the System was an entertaining and informative travel podcast by Expedia produced with Jar Audio. The podcast offered insider tips, tricks, and hacks to help listeners navigate the complex world of travel planning and booking. Hosted by Nisreene Atassi, the show featured interviews with travel experts, industry insiders, and regular travelers who share their stories and experiences.

In 2020, during the COVID-19 pandemic, Out Travel the System pivoted its focus to deliver relevant and useful updates to travelers. The podcast created episodes that fell into three categories: destination deep dives, feeding traveler wanderlust, and travel during a global pandemic. Despite the challenges posed by the pandemic, Out Travel the System outperformed its first season, demonstrating its value as a trusted resource for travelers seeking inspiration and guidance.

Beyond Retail

Adyen launched the Beyond Retail podcast as a way to establish themselves as thought leaders in the industry and engage with their core audience. The podcast featured a dynamic mix of voices, including Adyen's own executives as well as industry experts, clients, and end-users. This approach allowed Adyen to share a holistic view of the retail industry and provide insightful expertise to listeners.

Produced with Lower Street, Beyond Retail helped Adyen reach their goal of transforming their retail report into engaging content that could inspire business owners at all levels. Even though it was a branded podcast, the inclusion of diverse guest voices was key to positioning Adyen as thought leaders. 

Tell me What Happened

Tell Me What Happened is a multiple award-winning podcast produced by Pacific Content for OnStar that chronicles inspiring true stories of people making a difference in moments of crisis. The podcast, which reached #22 in the Relationships podcast chart in the US, features riveting tales of strangers stepping up to help save the day when the unimaginable happens, from a hiker suffering third-degree burns in Iceland to a mother and daughter trapped between a wildfire and the ocean on Maui. Each episode also includes a conversation with an expert providing practical advice for surviving various emergency situations.

The humanity, love, compassion, teamwork, and courage of the people helping others in these life-threatening moments is a testament to the power of community and the innate human instinct to care for one another. Tell Me What Happened serves as a reminder that there are good people willing to risk their own safety to assist a stranger in need and that we all live better when we look out for each other.

Search Off The Record

The Search Off the Record branded podcast is produced in-house by Google's Search Relations team. It provides listeners with a behind-the-scenes look at the decision-making processes, feature prioritization, and ongoing projects within the Google Search organization.

In each episode, the Google Search Relations team members, such as John Mueller, Lizzi Sassman, and Gary Illyes, discuss a variety of topics related to Google Search. The podcast also features discussions with other Google experts, offering valuable insights and information for the SEO and broader search community.

Nickel & Crime

Nickel & Crime is a true crime podcast produced by Lower Street for Early Warning. The show is a creative take on brand podcasting that takes listeners into the real-life accounts of insidious bank and financial corruption. The show shares shocking scams and schemes that white-collar criminals have nearly gotten away with. Each monthly episode explores a different case of financial crime, rounding off with practical tips and advice from Early Warning on how to listeners can stay safe.

By shining a light on these complex crimes, the podcast aims to raise awareness and educate the public about the dangers of white-collar criminal activity. Through its captivating storytelling, Nickel & Crime has established itself as a must-listen for true crime enthusiasts and those interested in the inner workings of the financial industry.

Awake at Night

The Awake at Night podcast is produced by UNHCR, the UN Refugee Agency, and features interviews with people who have dedicated their lives to helping refugees around the world. Launched in 2019, the podcast series aims to shed light on the incredible stories and experiences of those working in the humanitarian field.

In 2022, Awake at Night won the Silver award in the Best Interview Podcast category at the British Podcast Awards. The podcast is hosted by Melissa Fleming, Under-Secretary-General for Global Communications at the United Nations, and offers a unique behind-the-scenes look at the challenges and triumphs faced by UNHCR staff and partners. Through these intimate conversations, the podcast provides a powerful platform for raising awareness about the global refugee crisis and the ongoing efforts to protect and assist those forced to flee their homes.

Borrowed 

Borrowed is a narrative podcast produced in-house by the Brooklyn Public Library. It features stories about superhero librarians, neighborhood tales, and what it means to be a free, democratic place in today's changing world. 

Borrowed also includes a limited series called Borrowed and Banned, which explores America's ideological war with its bookshelves. From September to December 2023, the podcast released ten episodes featuring the stories of students on the frontlines, librarians, and teachers whose livelihoods are endangered when they speak up, and writers whose books have become political battlegrounds.

Trust vs.

The Trust vs. podcast is an award-winning brand podcast by HITRUST, a leading cybersecurity organization. The show explores the critical importance of trust in the cybersecurity industry, with hosts Jeremy Huval and Robert Booker interviewing industry experts, professionals, leaders, legislators, and suppliers. Each episode gets into the burning questions and challenges that these stakeholders face when it comes to building and maintaining trust in the digital landscape.

Trust vs. covers a wide range of topics related to trust in cybersecurity, including the impact of disruptive technologies like AI, how to maintain trust in an era of rapid technological change, and the role of the board of directors in fostering trust within an organization. 

The podcast is produced by Quill.

The Antigen

The Antigen was Pfizer's flagship podcast series that went behind the science of vaccines. It examines basic science principles, reviews vaccine history, and explores the many facets of their global impact, including COVID-19. The podcast concluded with 18 episodes across 3 seasons and has remained in the top 1% of podcasts globally throughout the seasons.

The Antigen was produced by Wonder Media Network. Overall, the show aimed to inspire the public to learn more about the science behind and benefits of maternal vaccines, as well as expand their knowledge of Pfizer's expertise beyond COVID-19 in an accessible way.

Inside the Life

Inside the Life is a fairly recent brand podcast produced by The Mob Museum, the National Museum of Organized Crime and Law Enforcement. It is hosted by two former elite undercover agents, Giovanni Rocco and Dutch McAlpin. Their stories of infiltrating everything from the American Mob and outlaw motorcycle gangs to the cartels will leave you stunned. 

This podcast will give listeners a one-of-a-kind look into the inner world of organized crime, featuring guests who have lived on both sides of the law, risked it all and emerged to tell the tale. Inside the Life promises to be a thrilling and educational listen for those interested in organized crime, law enforcement and true crime.

The Road to Why

The Road to Why is hosted by Eric Czepyha, Director of Business Services at Northern Trust and produced by Lower Street. It explores the stories and insights of successful business owners, entrepreneurs, and visionaries. The podcast takes listeners to the intersection of business, family, wealth, and legacy, sharing advice and life lessons from those who have found success in both expected and unexpected ways.

Guests on the podcast range from start-up entrepreneurs to multi-generational family business owners, and the conversations often focus on the larger "why" that drives these leaders to succeed, whether it's a passion for reshaping their industry, building a family legacy, or advancing causes they care about. The podcast aims to provide practical and inspiring insights for listeners by sharing the perspectives and experiences of these successful individuals.

Hackable?

Hackable? was an award-winning podcast produced by Pacific Content for McAfee that aimed to make cybersecurity entertaining and relevant for consumers. The show blended pop culture, myth-busting, and consumer security advocacy to educate listeners on real-world hacking techniques and how to protect themselves. Each episode dramatized a hacking scenario from TV, movies or the news, then tested its feasibility with white-hat hackers to separate fact from fiction.

Hackable? was a massive success, garnering over 920,000 downloads across 10 episodes, 72,000+ subscribers, and a 5-star rating on Apple Podcasts. The podcast topped the Apple Podcast charts at #1 Tech News, and  #3 Technology. Additionally, Hackable? was named Best Branded Podcast at the 10th Annual Shorty Awards. The show effectively built McAfee's brand, with 79% of listeners able to identify McAfee as the sponsor, and 65% left with a higher opinion of the brand after listening.

The Storyworth Podcast

Storyworth is one brand that has really figured out the benefits of podcasting. They’ve long invested in podcast advertising as a successful way of raising brand awareness, then they turned to creating their own podcast, with the help of Evergreen Podcasts.

The Storyworth Podcast is where customers can share their personal stories publicly. Over the years, the Storyworth team has been inspired by the stories their customers have shared with them, and they decided to start this podcast to allow a broader audience to enjoy these stories as well.

The podcast features Storyworth writers who have volunteered to share one of their Storyworth stories. The goal is to provide a space for these stories to be heard and appreciated by more people. 

The American Kennel Club - Down and Back

The Down and Back podcast, produced by Podfly for the American Kennel Club, delves into the rich history of dogs and their impact on American culture. Hosted by Bud Boccone, the podcast uses the AKC's historical records, archival material, oral histories, and interviews to bring dog stories to life for a new generation of listeners.

The podcast covers a wide range of topics, from the origins of dog-inspired expressions in everyday language to the remarkable stories of mixed-breed "All-American Dogs" competing in AKC events. Through its engaging narratives, Down and Back connects the history of purebred dogs with the modern day, providing listeners with a unique opportunity to understand how the AKC, founded in 1884, has shaped the lives of dogs and their owners across the country.

Mind the Gap: Tube 160

Transport for London (TfL) launched its first podcast series, Mind the Gap: Tube 160, to celebrate the 160th anniversary of the London Underground in 2023. The four-part podcast series, produced by 18Sixty, is hosted by railway historian and broadcaster Tim Dunn and features interviews with a range of guests, including designers, photographers, and enthusiasts, who share their love and fascination for the iconic transport network. 

The podcast covers themes such as the architecture of Tube stations, the history and innovation of the Underground, and how public transport connects people and places in London.

The "Mind the Gap: Tube 160" podcast has been well-received, remaining at the top of Apple's "Places - Travel" charts in the UK still today. The podcast series provides a fascinating insight into the London Underground and celebrates its rich history and significance in the city.

Final Thoughts on the Best Branded Podcasts

Phew, that’s quite a list to add to your queue, we do hope you enjoy it and take some tips from other brands experimenting with podcasting. As you can see, there’s no one format or style that fits a brand podcast. Branded podcasts can find a place in every genre, and every format, they can include explicit brand messaging, or be subtle. 

In the end, it’s all about creating great content that your target audience will love to listen to.
Need help figuring out what type of podcast might be right for your brand? Get in touch with our team. Making great brand podcasts is what we are all about.