A CFO’s Diary – Pathways to Growth

A CFO’s Diary – Pathways to Growth brings listeners straight into the action with real “discovery calls” and sharp strategy-building. In each episode, longtime CPA and fractional CFO Don Cameron sits down with entrepreneurs, business leaders, and former clients to explore challenges and missed opportunities. These open, behind-the-scenes conversations reveal strategies any company can learn from. With over 40 years of experience, Don helps listeners uncover what’s possible when you ask the right questions.

The show is part of a broader mission behind Savvy CFO, a new venture co-founded by Don to help business owners unlock growth through expert financial guidance. With decades of experience across tech, finance, IPOs, and entrepreneurship, Don knows what it takes to help companies level up—especially when the path forward isn’t obvious.

To launch the podcast, Don teamed up with Lower Street to sharpen the concept, create a high-quality brand asset, and reach the right audience.
This Pathways to Growth case study shares how we helped bring his vision to life.

A CFO’s Diary–Pathways to Growth at a Glance

Company: Don Cameron
Producer: Sam Datta-Paulin of Lower Street
Launch Year: 2024
Format: Discovery Call
Category: Entrepreneurship

Bringing the Show to Life

A CFO’s Diary – Pathways to Growth was born out of Don Cameron’s decades of experience working with business owners. Over the years, Don sat in on countless conversations where real business decisions were made. Some led to breakthroughs, others taught hard lessons. He saw a pattern: these “discovery calls” were often where the most valuable insights surfaced.

The podcast was created to capture those moments and make them available to anyone building a business.

The goal from day one was to make growth strategies more accessible. Don wanted to unpack what actually drives success across different industries, stages, and leadership styles. He also wanted to help listeners spot avoidable mistakes early on. By connecting the dots across each guest’s story, the show starts to map out what Don calls the “DNA of success.”

To bring that vision to life, Don partnered with Lower Street. We helped him fully shape the show’s premise, produce professional quality episodes, and build a show that felt both personal and high-value.

Each episode follows a one-on-one discovery call format, revisiting real business journeys with guests Don has known for years. These aren’t small catching-up chats. They really go deep, looking at what’s been working, what hasn’t, and what other businesses can take from it.

Don also uses the show to zoom out a step further. Occasionally he releases solo or recap episodes that draw connections between various guest stories. The result is a practical resource for business owners serious about sustainable growth.

Impact of the Show

A CFO’s Diary – Pathways to Growth holds a 5.0 rating on Apple Podcasts and is promoted as a trusted resource for Canadian entrepreneurs. Its connection to Savvy CFO and host Don Cameron’s decades of experience adds further credibility and relevance in the business community.