Design This Day Case Study

Designing the future begins today. That’s the mission of Teague in Design This Day. Hosted by futurist Devin Liddell, the show brings together bold thinkers from tech, space, mobility, and robotics to explore what’s just over the horizon. From living in microgravity to autonomous off-roading, each episode dives into cutting-edge ideas shaping tomorrow’s world before most of us even know it’s coming. Devin’s guests show us how design is the glue holding it all together.

The show is an original project by Teague, an independent design consultancy known for pioneering human-centered design since 1926. With a client list that includes Boeing, NASA, and Google, Teague lives at the intersection of technology, behavior, and bold ideas. Their work shapes everything from planes and products to smart cities and space tech.

To bring the show to life and reach the right audience, Teague teamed up with Lower Street for expert production and strategy support.

This Design This Day case study explores how smart audio storytelling can amplify future-focused innovation.

Design This Day  at a Glance

• Company: Teague

• Producer: Wanyee Li of Lower Street

• Launch Year: 2025

• Format: Interview

• Category: Design

Developing and Producing the Show

Design This Day started with the idea to show how the future isn’t something we wait for—it’s something we design. Teague, a legacy design firm known for shaping everything from aircraft cabins to next-gen mobility systems, launched the podcast to highlight the thinkers actively creating the world ahead. 

Each episode follows a tight, interview-driven format focused on bold questions and practical foresight. Rather than abstract speculation, it’s grounded in what’s happening now to make tomorrow real. With a biweekly cadence, Lower Street helps the team carefully select topics and guests that align with Teague’s deep expertise in innovation and user-centered design.

Lower Street supports the team to pair strategic content planning with polished production. From guest curation to crisp editing and thoughtful rollout, every episode reflects Teague’s design values: clear, useful, and forward-looking. The final product is a podcast that makes big ideas feel accessible—and gets listeners thinking like designers of the future.

Design This Day Achievements

Design This Day has earned a strong positive response both publicly and internally. The show holds a 5-star rating across major podcast platforms, with listeners praising its thoughtful conversations and visionary guests.

Internally at Teague, the podcast has been celebrated as a powerful expression of the company’s mission—sparking excitement across teams and reinforcing its role as a leader in design-driven innovation. 

Design This Day Conclusion

Design This Day proves what’s possible when future thinking meets strong storytelling. With Devin Liddell’s curiosity and Teague’s design vision at its core, the podcast brings bold ideas and big questions to life.

By teaming up with Lower Street, Teague turned a powerful concept into a polished, inspiring podcast that reflects their leadership in innovation and design.