Case Studies

Financial Futures Case Study

Contents

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Financial Futures is where fintech leaders talk about moving money–how we do it today, and how we will in the future. Each episode unpacks the trends reshaping how we pay, bank, and invest. Hosted by FIS insiders and joined by expert guests, the show gets straight to what’s changing in global finance and why it matters.

FIS is a Fortune 500 giant in financial technology. They power everything from real-time payments to AI-driven investment tools. With innovation labs, accelerator programs, and big-name partners like Amazon and Google, they do more than stay on top of trends, they shape them.

With Financial Futures, FIS found a powerful way to lead the conversation. The podcast became a platform for showcasing expertise, promoting innovation, and strengthening ties across their ecosystem. Lower Street partnered with FIS to produce a podcast that’s engaging, accessible, and genuinely insightful, positioning the show as a cornerstone of their content strategy. 

This Financial Futures case study shows just how they did it.

Financial Futures at a Glance

  • Company: FIS

  • Producer: Ryan Sutton of Lower Street

  • Launch Year: 2020

  • Format: Interview

  • Category: Technology, Finance

Bringing the show to life

FIS launched Financial Futures to lead the conversation on where fintech is headed—and how we get there. They wanted a show that could spotlight their internal experts, showcase innovation, and spark collaboration across the industry. 

To make it happen, they teamed up with Lower Street, a professional brand podcast production partner. Lower Street was able to help them launch a high-quality, interview-style podcast that feels both informative and approachable.

Each episode is tightly structured, moving from big challenges to real solutions, with expert guests guiding the way. The production is sharp–clean audio and edits, and just enough brand touchpoints to keep things consistent. Focused on thought leadership, the show gives fintech pros and curious minds a smart, digestible look at everything moving in global finance.

Financial Futures Achievements

Financial Futures’ impact and visibility are evident in a few aspects. To start, we can see the impact of the show’s reach through their impressive guest list. The podcast regularly features high-profile guests such as Silvia Mensdorff-Pouilly, SVP of Banking & Payments Europe, and Stephane Wyper, Global Head of Venture Investment. This speaks to FIS’ credibility among fintech leaders.

The show has garnered a dedicated following across both Apple Podcasts and Spotify. 

Moreover, the podcast has successfully served as an effective marketing tool for FIS’s ventures, such as Impact Ventures, and strengthens its partnerships, reinforcing its position within the fintech ecosystem.

Financial Futures Case Study: Conclusion

Through high-profile guest appearances, relevant industry topics, and a clear commitment to thought leadership, Financial Futures has become a cornerstone of FIS's content strategy. By partnering with Lower Street, FIS was able to create a polished, insightful podcast. It became a show that engages professionals, showcases innovation, and strengthens relationships within the fintech ecosystem.

Thinking about launching a podcast for your brand?

If you need a hand launching, producing, or promoting your branded podcast, the Lower Street team is here to help. Get in touch for a free consultation.

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Author

Steven Bonnard

Head of Marketing

Hi, I'm Steven. I'm a globe-trotter who loves running long distances and listening to podcasts, especially from the news, politics and fantasy categories.