Contents
In Good Companies is a smart, straight-talking guide to empower leaders in today’s business landscape. Hosted by Cadence Bank’s Ari Marin, each episode features conversations with experts and innovators—from Silicon Valley thinkers to big-name consultants—sharing insights on everything from AI to ESG.
Cadence Bank is a major player across the southern U.S., with over $50 billion in assets and a long history of supporting local economies. Known for its customer-first mindset, Cadence wanted a way to offer more than banking, something that could empower decision-makers with real, useful knowledge.
With In Good Companies, Cadence found the perfect format to do just that. The podcast became a powerful brand tool—sharing value, building trust, and showcasing the bank’s deep expertise. Lower Street partnered with the Cadence team to shape the show’s format, production, and guest experience.
This In Good Companies case study shows how a regional bank used branded podcasting to connect with business leaders in a big way.
In Good Companies at a Glance
Company: Cadence Bank
Producer: Lise Lovati of Lower Street
Launch Year: 2021
Format: Interview
Category: Management
Cadence Bank and Lower Street bring the show to life
In Good Companies was produced with Lower Street to expand Cadence Bank’s reach and empower business leaders with clear information.
The show follows a sharp, interview-style format. Each 30-minute episode features host Ari Marin (formerly Patrick Pacheco) speaking with industry leaders on topics like AI, ESG investing, leadership, and crisis management. It’s built for busy professionals, with each episode running at just 30 minutes.
Lower Street helped guide production to keep conversations tightly edited for clarity and pace, balancing structured questions with organic dialogue to deliver key value, without too much filler. Episodes often include post-interview host reflections, reinforcing takeaways.
The show’s hybrid approach, supported by Lower Street, combines interview depth with narrative elements, such as recurring themes like "Love as a Business Strategy," blending expert analysis with human-centric storytelling. What sets In Good Companies apart is its laser focus on practical business solutions and forward-looking trends.
Cadence Bank leverages its industry connections to secure high-profile guests (e.g., EY executives, cybersecurity experts). The tone stays conversational, helping unpack big topics like psychological safety and business succession.
By anchoring each season to a unifying theme (e.g., "Future of Work" in Season 6) and keeping episodes concise, the show delivers consistent value without overwhelming listeners. This gave them a strategic edge in the crowded B2B podcast space.
In Good Companies Achievements
In Good Companies hit #1 in Apple Podcast charts for Management and Business, while reaching #13 in all podcasts. It’s received a 4.9 star rating across podcast platforms. The show has also gathered a lot of recognition for its high-quality production and business-focused content.
In Good Companies Case Study: Conclusion
Cadence Bank, by partnering with Lower Street, turned In Good Companies into an inspiring and empowering resource for business leaders. With polished production, expert guests, and a focus on practical takeaways, the show delivers real value in under 30 minutes.
Thinking about launching a podcast for your brand?
If you need a hand launching, producing, or promoting your branded podcast, the Lower Street team is here to help. Get in touch for a free consultation.
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Author
Steven Bonnard
Head of Marketing
Hi, I'm Steven. I'm a globe-trotter who loves running long distances and listening to podcasts, especially from the news, politics and fantasy categories.
