Case Studies

Market Currents Case Study

Market Currents pulls back the curtain on the biggest debates in investing. Hosted by Northern Trust Wealth Management CIO Katie Nixon, the show tackles market trends by doing what too few do—digging into the evidence. Each episode explores both sides of an investment debate, helping listeners separate facts from myths and make smarter, more confident decisions.

The podcast is produced by Northern Trust Wealth Management, part of the Northern Trust Institute. Known for research-driven insights and client-centered advice, Northern Trust helps individuals and families navigate the complexities of wealth management with clarity and confidence.

Northern Trust teamed up with Lower Street to launch Market Currents with polished production and a sharp storytelling approach. The success of this collaboration helped pave the way for future podcasts like The Road to Why and Secrets of Enterprising Families.


This Market Currents case study shows how thoughtful production and clear content can transform expert insights into an engaging, trusted brand voice.

Market Currents at a Glance

  • Company: Northern Trust Wealth Management

  • Producer: Oriana Marrone of Lower Street

  • Launch Year: 2021

  • Format: Discussion Interview

  • Category: Investing

Bringing the Show to Life

Northern Trust launched Market Currents with a clear goal: give investors real clarity. They wanted a podcast that broke down market trends with data, evidence, and expert insight.

Hosted by Chief Investment Officer Katie Nixon, each episode follows a tight, consistent format. It starts with a big market question, explores both sides of the debate, and finishes with clear takeaways and action. Episodes are rooted in research, not opinion—helping listeners make smarter decisions without getting caught up in headline panic.

Northern Trust partnered with Lower Street to make sure the production matched the quality of the insights. From guest planning to polished editing and professional sound design, we helped bring a sharp, confident voice to the show.

Market Currents Achievements

Market Currents set a high bar for Northern Trust’s podcasting efforts—and after seeing the success of this first collaboration, they tapped Lower Street again to help launch The Road to Why and Secrets of Enterprising Families.

Market Currents Case Study: Conclusion

By partnering with Lower Street, the Northern Trust Institute turned Market Currents into a sharp, research-backed show that builds trust through clarity. The podcast laid the groundwork for a successful content strategy—one that now includes multiple standout series across the Northern Trust brand.

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Author

Steven Bonnard

Head of Marketing

Hi, I'm Steven. I'm a globe-trotter who loves running long distances and listening to podcasts, especially from the news, politics and fantasy categories.

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