The Game-Changing Attorney Podcast Case Study

The Game-Changing Attorney Podcast is where top law firm owners and market leaders pull back the curtain on what really drives success. Hosted by Michael Mogill, each episode offers direct conversations about law firm growth, leadership, marketing, and hiring. Whether you're a solo attorney or leading a growing team, this show delivers actionable insights from guests who challenge the status quo—and win.

The podcast is a flagship content platform from Crisp, the law firm growth company known for helping ambitious attorneys scale their firms with confidence. Under Michael’s leadership, Crisp has become a recognized force in the legal space, earning spots on the Inc. 5000 and Top Workplaces lists year after year. With the podcast, they’ve built a loyal audience of legal professionals hungry for smart strategies and bold thinking.

To make sure the podcast matched the caliber of the brand, Crisp teamed up with Lower Street to optimize production and reach more legal game changers.

This The Game-Changing Attorney case study breaks down how we helped grow a podcast already packed with a great foundation.

The Game-Changing Attorney at a Glance

• Company: Crisp

• Producer: Lower Street

• Launch Year: 2020

• Format: Interview

• Category: Business and Legal

Bringing the Show to Life

The Game-Changing Attorney started with a big goal: to help law firm owners think like entrepreneurs. Michael Mogill, Crisp’s founder and CEO, wanted a show that shared the real stories, strategies, and setbacks behind successful legal and business leaders. It wasn’t about fluff. It was about growth.

From day one, the production matched the brand—polished, sharp, and built to scale. Each episode kicks off with a quick, compelling intro before diving into a deep conversation with a guest who brings real insight. These aren’t just lawyers. Guests include names like David Goggins, John Morgan, and Chris Voss—people who embody leadership, resilience, and innovation.

The format is tight: clear themes, bold advice, and personal stories that stick. Each episode is packed with practical takeaways—on hiring, branding, marketing, leadership, and more.

Crisp’s in-house team handled video and audio, but to level up the podcast’s reach and strategy, they teamed up with Lower Street. With high-quality sound design and production we made sure every episode hit the right audience, with the right message, at the right time.

The Game-Changing Attorney Achievements

The Game-Changing Attorney has established itself as the top podcast for legal leaders, recognized as the most-listened-to podcast in the legal industry. This achievement highlights its broad influence and reach among attorneys and law firm owners. Celebrating major milestones such as its 200th episode and a five-year anniversary retrospective, the podcast continues to demonstrate its relevance and longevity in the legal and business podcast space.

In 2023, the podcast launched the Crisp Game Changer Awards, recognizing law firms excelling in leadership, culture, and community impact, reinforcing its role as a champion for legal innovation.

Additionally, The Game Changing Attorney is closely tied to the annual Crisp Game Changers Summit, the #1 law firm growth conference, amplifying its impact in the legal world. Recognized as a thought leadership platform, the podcast has provided actionable insights that have helped thousands of attorneys achieve growth and success, while also earning praise in media outlets and industry circles.

The Game-Changing Attorney Case Study: Conclusion

The Game-Changing Attorney podcast has solidified its position as a leading resource for law firm owners and legal professionals. With insightful conversations, industry-leading guests, and a strong connection to Crisp’s growth initiatives, the podcast continues to provide invaluable strategies for law firm success. Through its impactful content, milestones like the Crisp Game Changer Awards, and ongoing recognition, it remains an essential platform for attorneys seeking to innovate, grow, and lead in the legal space.