Contents
Hosted by Dr. Andrew Huberman, a Stanford neuroscientist, the Huberman Lab Podcast has become a leading authority on health, fitness, and human performance.
The show brings together rigorous scientific research with practical advice, covering topics like sleep, brain function, and longevity. Huberman amassed a loyal following with his ability to translate complex neuroscience into approachable content.
This content proves to be very popular, reaching 8.1 to 12 million downloads per month. With numbers like that, it offers a great reach for advertisers.
Demographics
The Huberman Lab Podcast attracts a highly educated, professional audience. Listeners are mainly male in their mid to late 20s. Most of them have pursued higher education and work in analytical and leadership-driven fields such as software engineering, data science, research, and company leadership.
With a strong focus on self-improvement, they are interested in science, work, finance, sports, and travel, aligning with the podcast’s themes of optimizing health and performance.
Geographically, the audience is concentrated in the U.S., U.K., and Canada. They are often employed by top-tier tech companies such as Google, Microsoft, Amazon, and IBM. Their admiration for figures like Elon Musk, Bill Gates, and Neil deGrasse Tyson reflects their inclination toward science, innovation, and leadership. This demographic profile highlights why Huberman Lab’s science-backed, high-performance approach resonates so deeply with its audience.
Recent Advertisers on The Huberman Lab
The Huberman Lab attracts leading brands as advertisers, ones that are a good fit for their audience. Here are some recent advertisers on the show:
Eight Sleep: sleep fitness brand with a mission to fuel human potential through optimal sleep, leveraging thermoregulation, data, and technology.
Athletic Greens: a health supplement company.
BetterHelp: the world's largest online therapy service
Helix Sleep: a mattress company offering personalized, custom-designed mattresses tailored to individual sleep preferences and body types.
ROKA: an Austin-based performance design company
Advertising Cost
What does it cost to get your advertising on The Huberman Lab? Here’s some estimated rates.
Pre-roll ads go for $16,700 - $24,700
Mid-roll might be about $33,400 - $49,400
Post-roll for $11,100 - $16,500
Management
The ads for The Huberman Lab podcast are managed by Scicomm Media. This allows the host Andrew Huberman to focus on content creation while ensuring that the podcast's advertising strategy is bringing in results.
Summing up The Huberman Lab Advertising
The Huberman Lab advertising offers opportunities for brands to reach a listener base in the millions. That’s a big potential, meaning there’s quite a cost to get in. If you want to see how other shows stack up for advertising, have a look at our full list.
Author
Evelyn Hill
Ciao! I'm Evelyn, and I write a lot here at Lower Street. When I'm not you'll catch me out hiking, or cozying up with good wine and a great podcast on Italian history scandals, true crime, or any other curious investigations.
