Advertising on New Heights

New Heights is a weekly sports podcast hosted by the NFL superstar brothers Jason Kelce (former Philadelphia Eagles center) and Travis Kelce (Kansas City Chiefs tight end). The show offers a mix of NFL insights, personal anecdotes, and lighthearted banter. 

Their dynamic chemistry, honest discussions about games, and segments like "New News" and "No Dumb Questions" have resonated and rapidly grown their listenership. Then of course, Travis’s high-profile relationship with Taylor Swift amplified their reach well beyond sports fans.

In August 2024, New Heights secured a groundbreaking $100 million deal with Wondery, giving early ad-free access for subscribers while remaining free on major platforms like Apple Podcasts and Spotify.

Where free, the show uses advertising as support. With estimates suggesting 10-12 million monthly listens, it’s a great spot for brands to get their ads heard. This article will share what you can expect from New Heights podcast advertising.

Demographics

New Heights catches the attention of a male-dominated audience in their 30s, with most listeners based in the U.S., followed by Qatar and Germany. They’re well-educated and work in diverse fields, from engineering and software development to entertainment and writing. While they don’t have kids, family and relationships are important to them, and their interests span sports, pop culture, and fashion.

Their brand loyalty is strong, with favorites like the NFL, Nike, ESPN, and Amazon. They’re passionate about athletics and activewear, making them prime consumers for sports-related advertising. While they love football, their interests go beyond the field—they engage with movies, music, and lifestyle trends.

Recent Advertisers on New Heights

New Heights monetizes through both subscriptions, via Wondery, as well as advertising on free-access platforms. Here are a few of the most recent brands that have been featured on the show:

• Burger King: fast-food chain

• Sleep Number: a wellness technology company that manufactures innovative smart beds with adjustable firmness.

• Liquid I.V.: a hydration brand that produces electrolyte powder mixes

• The Farmer's Dog: an online pet food company 

•  Mint Mobile: a prepaid mobile service provider

Advertising Cost

New Heights brings in an audience of millions every month. They offer multiple advertising solutions, here’s what the costs look like:

• Pre-roll advertising is $6,900 - $10,200

• Mid-roll goes for $13,700 - $20,300

• Post-roll sells for $4,600 - $6,800

Management

As of August 2024, the Wondery network manages the advertising for New Heights. Wondery secured exclusive ad sales and distribution rights for all audio and video episodes of the show.

Advertising on Podcasts

This was just a quick look at New Heights podcast advertising to show you the potential monetization income of ads, but also the reach advertisers could get. When it comes to brands looking for better conversion, an owned brand podcast is a better solution, but advertising with leading shows can get you far.