Advertising on the Last Podcast on the Left

The Last Podcast on the Left is one of the longest-running weekly true crime and horror podcasts. Originally launched in 2011 by Marcus Parks, Henry Zebrowski, and Ben Kissel, it’s hosted on the Last Podcast Network. The show explores macabre topics like serial killers, cults, cryptids, and paranormal phenomena through a blend of dark humor and in-depth research. 

Over its 13-year run, the podcast has grown into a cultural phenomenon, earning a Webby Award and a New York Times-bestselling book (The Last Book on the Left). The show expanded in 2025 with the SiriusXM-exclusive Last Update on the Left, revisiting past episodes with new insights. With over 700 million downloads and a dedicated fanbase, it’s a great podcast for advertisers to reach a tuned-in audience. 

Let’s have a look at what advertising on The Last Podcast on the Left looks like. 

Demographics

The Last Podcast on the Left appeals mainly to a female audience in their later 20s, or early 30s. Most listeners have a lower-than-average income and don’t have kids. They’re highly educated, often working in tech, media, or management roles at companies like Microsoft, Apple, and Google. While their incomes may not be high, they have strong spending power, showing interest in entertainment, food, and photography.

Geographically, most listeners come from the U.S., followed by the U.K. and Canada. They’re into pop culture, favoring brands like Netflix, Disney, and DC Entertainment. Politically and socially engaged, they follow figures like Barack Obama, Neil deGrasse Tyson, and Patton Oswalt. Despite the show’s dark humor and macabre topics, its audience skews toward stable lifestyles—many are married and value relationships.

Recent Advertisers on The Last Podcast on the Left

The Last Podcast on the Left monetizes the show through advertising and sponsorships. Here are a few of the most recent brands they have worked with:

• SimpliSafe: a home-security provider. 

• Mint Mobile: a mobile service provider. 

• Molson Coors: American-based alcoholic beverage company 

• Squarespace: a website-building platform 

• DSW: an American footwear and accessories retailer

Advertising Cost

Here’s a peek at what it may cost to advertise on The Last Podcast on the Left, a show where they reach 4.3-6.4 million downloads a month.

• Pre-roll advertising is $3,500 - $5,200

• Mid-roll goes for $7,000 - $10,300

• Post-roll sells for $2,300 - $3,400

Management

Since signing with SiriusXM, The Last Podcast on the Left’s advertising has been managed by SXM Media. SiriusXM holds exclusive rights to handle all audio and video ad sales for the show through its subsidiary Stitcher. Brands seeking to advertise on the show must work directly with SXM Media.

Advertising on Podcasts

Now that you’ve got a good idea of what The Last Podcast on the Left advertising looks like you might be feeling inspired to monetize your own show. Or if you are an advertiser, you might want to keep gathering data on what podcasts charge. For that, we’ve got you covered with a whole series here.