Advertising on Sisters in Law

The Sisters In Law podcast is a popular weekly discussion podcast featuring four legal experts: Barb McQuade, Jill Wine-Banks, Joyce Vance, and Kimberly Atkins Stohr. Launched in 2021, the show quickly rose to the top of the politics charts, earning praise for its insightful and accessible approach to explaining legal issues. The hosts’ expertise and fun conversation style have made the podcast a go-to source for listeners looking to understand complex legal and political matters.

With great success, has also come monetization and advertising opportunities. Sisters In Law features sponsored content. With monthly downloads reaching between 297,00 to 439,000, there’s a great reach for advertisers to take advantage of.

In this article, we’ll take a look at Sisters in Law podcast advertising and demographics.

Demographics

Sisters in Law catches the attention of a well-educated audience in their 30s. The majority—about 77%—are based in the U.S., with strong followings in the U.K. and Canada. The podcast has over 100,000 listeners monthly, and its high ratings (4.9 from 3,900 ratings across platforms) show just how enthusiastic its audience is.

Listeners are drawn to the show’s approachable legal and political analysis, as well as discussions on current events and their legal implications. Many praise the hosts' expertise and engaging format. With a strong following of informed and socially engaged professionals, this audience is ideal for brands looking to connect with thoughtful, news-savvy consumers.

Recent Advertisers on Sisters in Law

Advertising and sponsorships are one of the main ways the Sisters in Law monetizes their podcast. They’ve worked with several leading brands. Here are a few recent brands featured in their ad-roll:

• HelloFresh: a meal service company providing recipes and ingredients to cook.

• Atlas Butler: an HVAC and plumbing service company 

• Fast Growing Trees: an online nursery specializing in rapid-growth tree varieties.

• Aura Frames: a technology company that creates smart, Wi-Fi-connected digital picture frames.

• Helix Sleep: a mattress company

Advertising Cost

To get a better idea about the monetization possibilities Sisters in Law has, here’s an estimate of their ad costs.

• Pre-roll advertising is usually  $600 - $900

• Mid-roll goes for $1,200 - $1,800

• Post-roll sells for $400 - $600

Management

From what we can gather Politicon manages the advertising for the Sisters in Law podcast. The podcast features a mix of sponsored content and promotional codes for companies such as Hello Fresh, Helix Sleep, OneSkin, HoneyLove, Thrive Causemetics, Mint Mobile, and Aura Frames Additionally, Politicon seems to oversee their tour and merchandise sales. 

Advertising on Podcasts

With a large reach, the Sisters in Law podcast advertising offers a great opportunity for brands to reach an audience interested in law, politics, and current affairs. This article shares some of the brands that they have recently featured, as well as the rates the podcast might charge for ad-roll placement. Every podcast may be different but this can give you a peek into the world of podcast advertising.