25 Must-Listen Digital Marketing Podcasts
The internet and social media have revolutionized the way we think about marketing. In the digital age, everyone has the tools to reach thousands of potential new customers at the click of a button. However, mastering digital marketing is easier said than done.
Whether you’re a marketer hoping to improve your craft or a business owner looking to create an audience and attract consumers, there’s a lot to be gained from mastering the art of digital marketing.
Digital marketing podcasts can be a great way for you to learn the ins and outs of various kinds of digital marketing, as well as some ways in which you can maximize the ROI of your marketing efforts.
We’ve put together our top picks for the best digital marketing podcasts to help you find your way through the sea of shows out there and get straight to the good stuff.
Content Marketing Podcasts
When it comes to online marketing, content is king. You need great content to draw people in and keep them coming back. If you want to step up your content game, check out the following content marketing podcasts.
Copyblogger FM is a weekly show hosted by Darrell Vesterfelt and Tim Stoddart.
Speaking with different expert guests each week, this podcast seeks to provide a range of tips and suggestions when it comes to content marketing. They dive into copywriting, conversions, email marketing, resonating with readers, freelance writing, and plenty more.
With practical and actionable suggestions along with an interactive format, this is a great podcast to check out.
The Business of Digital
The Business of Digital is hosted by Dave Rohrer and Mat Siltala and has been around since April 2017, posting weekly episodes that cover a range of topics. These include content marketing, establishing your written identity, SEO, analytics, how to prioritize your content, and designing your blog.
They also provide other helpful tips in the form of career advice and time management and frequently invite experts in different fields to provide insights.
The Content Strategy Podcast
The Content Strategy Podcast, hosted by Kristina Halvorson, focuses entirely on everything content. Consisting of interviews with experts in the field of content marketing, you can learn more about a range of topics while also discovering how these experts go about creating and marketing their content.
You can expect episodes on UX, CX, accessibility, content systems, tactics, intentional language use, collaboration, leadership, and more. With four seasons so far, you can find a vast store of tips and strategies here.
The weekly Ecommerce Influence podcast is hosted by Austin Brauner and Andrew Foxwell as well as several other experts in the field. They don’t just provide insight into content marketing, they also touch on other aspects of digital marketing in general.
You can access practical tips, ideas, expert strategies, marketing strategies, and a deep dive into everything you need to know about content marketing.
The Content Sells podcast, hosted by Suzi Dafnis and Michelle Falzon, is an extremely helpful resource that guides you through plenty of topics related to content marketing, including getting free leads, gaining traction, avoiding common mistakes, book recommendations, launching, thinking of new ideas and more.
The show often interviews expert guests, such as Will Hamilton, Brian Kurtz, and Victoria Labalme, who share their advice and strategies—which you can then apply to your content marketing efforts.
Social Media Marketing Podcasts
Social media is one of the greatest tools in the marketer’s quiver. It allows businesses to retain customers by building a relationship with them, and there’s always the chance of going viral.
If you want to take your social media marketing to the next level, check out these podcasts and learn from the best.
Social Pros Podcast
The Social Pros Podcast is an obvious choice if we’re talking about social media marketing tips and strategies. Available on multiple platforms, this podcast provides insight into how big and successful companies run their social media marketing.
Episodes range anywhere from 30 minutes to an hour and focus on how specific brands and companies make the most of social media. They also have Deep Dive topics that run across five episodes.
As if the name wasn’t enticing enough, Goal Digger, hosted by Jenna Kutcher, offers workshop-like podcast episodes that delve into finding and making your way through the world of social media marketing.
This podcast relies heavily on the host’s own experiences over the past decade, offering tips and advice on creating an image, time management, tips about Instagram as well as other strategies that you can incorporate.
You can access over 500 episodes on most podcasting platforms.
Social Media Examiner
A weekly podcast hosted by Michael Stelzner, Social Media Examiner has been running for eight years now, offering expertise and insight into the industry that you can take advantage of.
The 45-minute episodes include news and updates in the social media marketing field, ways to boost your marketing skills, talks with experts and potential ways to grow your business and manage your work, and plenty more.
The Science of Social Media
The Science of Social Media podcast by Buffer is a weekly podcast that can help decode—as the name suggests—the science of social media. Strategies, best practices, and insights from experts can help you boost your social media marketing skills exponentially.
Topics covered include social commerce, ways to stand out, how to use Instagram stories effectively, how to make use of retail sales dates, managing custom audiences, news and updates, engagement tips, and plenty more.
Savvy Social Podcast
The Savvy Social Podcast by Andréa Jones is a weekly podcast that offers engaging, fun, and insightful information into social media marketing so that you can hone in on your campaign's efforts and goals, and bring them to fruition.
By delving into topics that explore the strategies of various brands, this show can help you figure out ways to manage time, deal with the need to create “more”, and put across an authentic image. Also offering expert advice, this podcast is a great resource.
Email Marketing Podcasts
Some people seem to think that email marketing is no longer as relevant as it used to be—they’re wrong. Email marketing is still as useful as ever. In fact, it’s one of the most widely used forms of lead generation.
If you’re struggling to seal the deal once you acquire someone’s email, the following podcasts should be your first point of call in learning how to improve your email marketing strategy.
The Email Marketing Show
Hosts Rob Temple and Kennedy produce weekly episodes of The Email Marketing Show on topics that help business owners and marketers boost their own email marketing skills and improve their reach.
The kind of practical guidance offered in this show gives you actionable items that you can incorporate into your own email marketing campaigns—to better understand your audience and engage with them more.
The tone of the podcast is relaxed and fun, with each episode being around 30 minutes long.
Inbox Besties w/ Kate Doster
Inbox Besties, hosted by Kate Doster, has been around since 2018. The podcast consists of episodes of varying lengths that provide effective strategies and advice on improving your email marketing campaign.
This podcast often brings in guests that have managed successful email marketing campaigns, while also delving into a range of topics. Some of which include lead magnets, getting things done, private labels, and things to focus on while just getting started, as well as what to do and what not to do.
Email Marketing Simplified
Hosted by Ashley DeLuca, the Email Marketing Simplified podcast comes to you straight from an email marketing strategist.
Ashley takes you through practical strategies, boosting sales, improving relationships with your audience and collaborators, planning in advance, mapping out your campaigns, and soft and hard selling—among many others.
With episodes published on a weekly basis, you can find accessible and simple information about email marketing along with expert advice and case studies.
With weekly episodes that are well-timed and easy to follow, Email Einstein is a great choice for anyone looking for vital tips and suggestions to develop a marketing plan. Creating lists, building your strategy, increasing your revenue and other details about email marketing are some topics covered that you can check out.
New episodes are released every Tuesday, and there is a healthy backlog of insightful content you can go through.
SEO is the bread and butter of organic traffic. If you want people to find your business, without having to pay for ads, optimizing your website is a must. Give these podcasts a listen and you’ll be on the right track.
The Search Engine Journal Show
The Search Engine Journal Show covers all things SEO, giving you everything you need to dabble in the world of boosting your visibility in search engines. Hosted by Loren Baker, the show features other members of the Search Engine Journal, as well as several guests.
From strategies and tips, to in-depth guides, the show covers analytics, bounce rate, affiliate marketing, latest trends and local SEO. Other areas of digital marketing are also explored.
The Recipe for SEO Success
Hosted by Kate Toon, The Recipe for SEO Success offers insight into SEO marketing by an established and reputed consultant in the field.
It explores several topics that include trends, development, the future of SEO, using different tools, customer care, keyword research, brand psychology, and more, with many episodes featuring expert guests.
You can find different SEO strategies, as well as tips to harness ranking tools to the best of your abilities.
Search Talk Live
Hosted by Robert O’Haver, Michelle Stinson Ross, and Matt Weber, Search Talk Live offers expert guidance and tips about SEO successes and, more importantly, failures so that you can get a realistic understanding of how the industry works.
With first-hand experiences from the hosts as well as the frequent guests, information about best practices, analytics, tools, link earning, paid campaigns, social media marketing, and more, this podcast is a great learning resource.
Search News You Can Use
This weekly podcast is hosted by Marie Haynes, who is a search engine marketing consultant herself. Through this podcast, you can access news and updates, the latest trends, how the algorithm works, how to improve your marketing using effective strategies, deep dives, winning and losing sites, and lots more.
Each episode of Search News You Can Use, focuses on different aspects of SEO and offers helpful advice, tips, and challenges to help you improve your website.
The Paid Search Podcast
The Paid Search Podcast hosted by Chris Schaeffer and Jason Rothman brings you weekly episodes released every Monday.
Focusing on Google Ads, this podcast discusses paid campaigns with topics that cover data columns, YouTube campaigns, budgets, responsive ads, trends and news, analyses, Q&A sessions, conversion tracking, and more.
This podcast is a great resource for you to learn from and apply to your PPC campaigns. With episodes averaging 40 minutes, there are nearly 300 episodes in place so far.
Edge of the Web
Edge of the Web is a weekly podcast hosted by Erin Sparks. Featuring episodes that are roughly an hour-long, you can get access to in-depth strategies, tips, breakdowns, and information about SEO marketing that can help you boost your business.
This podcast also has several guests who share their own experiences and provide sound advice that you can learn from. With over ten years of experience in digital marketing, Sparks' coverage and analysis of the news is priceless.
General Digital Marketing Podcasts
If you’re new to digital marketing, then diving straight into content marketing, email marketing or SEO can be daunting.
If you’re just starting out and want a bigger picture approach to marketing on the internet, then the following podcasts will be right up your alley.
The Marketing O’Clock podcast by Greg Finn, Jessica Budde, and Christine “Shep” Zirnheld is a weekly show. With fun and entertainment weaved into the episodes to keep listeners interested, this podcast is a great way for you to learn about digital marketing strategies and trends.
Topics include Google’s search tools and tests, smart shopping, campaign analysis, laws and regulations, analytics, TikTok strategies and exploration, YouTube, Google Ads, and plenty more.
The Bacon Podcast
The Bacon Podcast, hosted by Brian Basilico, offers short and easy-to-understand episodes that are published twice a week.
Based on Basilico's bestselling books, this podcast covers almost all aspects of growing a business online, including thought leadership, online marketing, and developing a system that puts it all together.
The Marketing Scoop podcast is a show by Laura Morelli of SEMrush. It offers weekly episodes that look into case studies of digital marketing strategies employed by various companies and brands and discusses how successful they were.
The use of multiple tools, strategies, advice, news and techniques—all backed by real case studies and first-hand experience—are explored in this podcast. Episodes vary in length depending on the topic covered and can be accessed on multiple platforms.
Marketing School by Neil Patel and Eric Siu is a well-established podcast hosted by two of the biggest names in the industry. With daily episodes, each of which is just ten minutes long, it offers listeners bite-sized chunks of digital marketing gold.
The podcast covers Patel’s and Siu’s personal experiences and lessons in the industry that led them to where they are today. You can expect them to share strategies, tips, SEO practices, content marketing mistakes, growth secrets and more. With practical, actionable tips, this podcast is a must for beginners.
Everyone Hates Marketers
Provocatively, or perhaps aptly, named, Everyone Hates Marketers is a podcast hosted by Louis Grenier. This podcast goes beyond the generic advice of “making your brand stand out”, giving practical tips and actionable advice on how to actually do it.
Through this podcast, you can access strategies, expert advice and marketing plans on topics ranging from building a community and customer research, to improving your reach, and creating successful teams.
Ready to Propel Your Marketing Efforts?
The best digital marketing podcasts, the ones you really need to listen to, deliver valuable tips that you can start using today. We've shared our tips picks of shows from industry experts, who share their wisdom to provide actionable strategies that make a difference. All that’s left is for you to tune in and start learning.
Feeling inspired by the podcasts? Wanting to step up your digital marketing efforts? If you’re ready to really move the needle when it comes to marketing your business, starting your own podcast might be the way to go. With our podcast launch service, you can skip the awkward years and have a professional show from the get-go!