Technology Untangled Case Study

Technology Untangled is a podcast that deciphers the rapid evolutions of tech with one big question: What’s really shaping our future? Hosted by Michael Bird, Head of Audio at HPE, the show brings expert interviews, real-world stories, and sharp analysis—without the jargon. Listeners walk away with a clear view of the tools and trends revolutionizing technology in our business and everyday life.

The podcast is a project by Hewlett-Packard Enterprise (HPE), a global leader in edge-to-cloud technology solutions. HPE helps businesses connect, protect, and analyze data seamlessly, driving innovation across industries. Technology Untangled reflects HPE’s mission by making complex technology accessible and relevant.

To reach its goals and ensure top-tier production quality, HPE teamed up with Lower Street. The collaboration helped create a polished, engaging, and insightful show that stands out in the tech podcast space.

This Technology Untangled case study explores how the podcast simplifies complexity, engages listeners, and establishes HPE as a leader in the conversation around emerging technology.

Technology Untangled at a Glance

Company: Hewlett-Packard Enterprise
Producer: Sam Datta-Paulin of Lower Street
Launch Year: 2020
Format: Documentary
Category: Technology, News

HPE and Lower Street bring the show to life

Hewlett Packard Enterprise, working with Lower Street, launched Technology Untangled in 2020 to make sense of tech’s rapid evolution. The show untangles big ideas with help from industry experts and real-world case studies. Each episode dives into a key topic—AI sustainability, cybersecurity threats, or the future of computing—bringing together insights from those who are shaping what’s next.

The format is structured yet engaging. Episodes feature in-depth interviews, industry case studies, and straight-to-the-point explanations. Hosted by Michael Bird and later joined by co-host Aubrey Lovell, the podcast includes guests like HPE President Antonio Neri and Cathy Li of the World Economic Forum. The result is an insightful listening experience that cuts through the industry jargon and brings real answers.

Lower Street helped refine the narrative and production to make sure every episode hit the mark. From guiding the flow of conversations to enhancing sound design, the team made sure the podcast delivered exactly what it promised—a go-to resource for understanding the technologies shaping our future.

Technology Untangled Achievements

Technology Untangled has earned industry recognition and a dedicated audience. It won Best in Show at the 2021 W3 Awards, the event’s highest honor, along with a Gold Award in the General Series-Technology category. The show also holds a 5.0 rating on Apple Podcasts, with listeners praising its expert interviews and smart, accessible discussions on the future of technology.