Impaulsive Statistics

Impaulsive is a podcast hosted by Logan Paul, together with Mike Majlak, George Janko. It originally launched in November 2018 and today is still going strong, releasing about three episodes a week.  While it is a popular podcast, it is primarily a video podcast featuring interviews with lots of well-known guests from politicians to industry experts to other creators.

You never know what you might get on the Impaulsive podcast, as the content can cover a wide range of topics and styles. Episodes may cover current events or any topics related to their guest of the day. A style clear to Logan Paul, it seems the podcast will interview and cover any topic they believe to gain attention. Yet, this works, as audiences do love it, with over a million listeners tuning in to every new episode. 

In this article we’re taking a closer look at Impaulsive’s statistics. We’ll look at how many listeners tune in, the estimated revenue of the show, and more. Read on to find out everything there is to know about Impaulsive.

Show Data & Statistics

Podcast Team: 

Host/s: Logan Paul, with Mike Majlak, George Janko

Producer: Dylan Landon

Estimated Number of Monthly Downloads:

Number: 1.4 -2 million

Average Episode Length:

Length: About 1 hour

Frequency:

Frequency: 3 times a week

The Impaulsive podcast is a comedy and society show that airs 3 times a week with different guests. 

Estimated Sponsorship Value:

Average episode revenue: $47,000 to $91,000

Estimated annual revenue: $2 million from sponsorship only

As Impaulsive is a video podcast as well, the average episode revenue is not only from sponsorship but includes revenue generated from YouTube ads, sponsorships, and other monetization methods.

Notable Sponsors: Safeway, SeatGeek, Walmart, American Giant, Miro

More detailed sponsorship info →

Notable Equipment:

Microphone: Shure SM7B Vocal Dynamic Microphone

Headphones: Sennheiser HD280PRO Headphones

Camera: Sony FX3

More detailed equipment info →

Demographics:

The audience of Impaulsive is largely male, in their mid-20s looking to staying informed both in news and pop culture. Most have below-average income, and come primarily from the US, Canada, and the UK. Their interests span from sports and television to nutrition, art, and even a bit of charity work.

Case Study

Impaulsive is a great example of how entertainment and personal branding can come together for a leading podcast.

Created by Logan Paul, a social media mogul, and entrepreneur, the show has quickly become a cultural phenomenon, boasting millions of downloads and a global fanbase. Its freewheeling, unfiltered discussions with celebrity guests and influencers provide a mix of humor, controversy, and candid insights that keep listeners hooked.

Impaulsive’s audience largely skews male, in their early to mid-20s. They are an audience drawn to his bold personality and high-energy style. 

Origin

Impaulsive was launched in 2018, by Logan Paul. It marked quite a shift from his typical YouTube content, focusing on a broader range of topics. The podcast quickly gained traction, appealing to fans with its mix of humor and candid discussions. Logan aimed to create a platform that felt more personal and relatable compared to his scripted videos. This approach worked out well and definitely resonated with audiences, leading to millions of views and subscribers.

The podcast features various co-hosts, including Mike Majlak and George Janko, who contribute to the energetic conversation and banter. As the show evolved, it began exploring more controversial subjects, attracting both praise and criticism. Despite this, Impaulsive has established itself as a leading podcast, showing off Logan's growth as a creator.

Growth

Since its kick-off in November 2018, Impulsive has seen quite a huge growth, both in listeners and monetization. 

Leveraging Logan Paul’s already-established fame, the audience grew quickly. As of January 2025, it boasts 4.76 million subscribers on YouTube alone and nearly 878 million total views. This doesn’t include the subscribers and listens on audio-only platforms like Apple Podcasts and Spotify. This rapid rise owes thanks to its engaging content and the great chemistry among the hosts.

Over time, Impaulsive has diversified its topics, delving into pop culture, current events, and personal stories. This strategy keeps the content fresh and appealing to a wide audience. The podcast's ability to adapt has led to an impressive monthly income estimate ranging from $175,000 to $3.9 million. As it continues to evolve, Impaulsive continues to attract both loyal fans and new listeners alike.

Content

No topic is off the table with Impaulsive.  And that is exactly what listeners love. Logan Paul and his co-hosts engage in free conversations about current events, pop culture, and personal anecdotes. 

Primarily an interview style, you’ll catch a range of guests including athletes, musicians, and internet personalities. Notable appearances include KSI, Steve-O, and various social media influencers, each bringing their own stories and ideas to the spotlight.

Chats often get quite controversial, especially when they get into topics like relationships, mental health, and societal issues, keeping the content fresh and engaging for listeners.

It’s the open conversation with notable names that draw audiences to Impaulsive. Listeners are looking to be entertained and see a side of influencers and celebrities they don’t normally catch.

Podcast Format

The show’s format is fairly free, with an open conversation among guests, but it typically runs about an hour for each episode. 

Episodes are released three times a week, maintaining engagement throughout the week. Having a great selection of guests on hand means content can continue to be produced.

Impact

Impaulsive’s impact can largely be seen in the show's tackling of controversial subjects. This has sparked conversations that resonate with younger audiences, standing out as a cultural touchpoint. 

Logan Paul's personality and his chemistry with co-hosts have created a platform where listeners feel connected and engaged. This connection has led to a loyal following, with many fans considering the podcast an integral part of their daily lives.

Despite facing controversies, the show's ability to adapt and evolve its core content keeps it relevant in an ever-changing media-forward world. 

Controversy

Impaulsive has faced quite a bit of controversy throughout its run, often due to Logan Paul's provocative style. 

One notable incident occurred when Logan compared wrestling to MMA during an episode featuring wrestler Dominik Mysterio, which sparked backlash from MMA fighters like Nate Diaz and Roman Reigns. 

Additionally, the podcast has been scrutinized for its promotion of products and codes that have come under regulatory review.

As the podcast has a habit of bringing up controversial topics, it’s no surprise that comments on the show have also led to public investigation and heated debates. 

Lately, there has been discussion that the podcast quality has declined. And with it, audience sentiment has shifted, with many expressing disappointment in Logan's handling of controversies. 

Audience

The primary audience of Impaulsive are males in their mid-20s with a knack for staying informed. Most aren’t parents yet, have below-average income, and come primarily from the US, Canada, and the UK. Their interests span from sports and television to nutrition,and art.

When it comes to careers, listeners are a mix—principals, nurses, servers, and physical therapists, to name a few. Employers like the US Navy, Starbucks, Target, and the YMCA are in the mix, reflecting a diverse crowd, largely blue-collar. 

Reach

As you can see from the statistics Impaulsive boasts millions of downloads per month, specifically between 1.4 and 2 million. It is one of the most popular podcasts in the United States, particularly in comedy and society.

Combined with Logan Paul’s other media and content endeavors, it reaches a large and diverse audience, either as a video podcast or as an audio-only podcast.

Summing Up

Whether you are a fan or not, it’s hard to deny that Impaulsive has become a cultural phenomenon. With candid conversation, lots of humor, and a splash of controversy, not to mention a notable guest list, it was quick to reach a large audience. 

Despite its popularity, the show has faced significant controversy, often due to provocative discussions and ethical dilemmas surrounding marketing and sponsorships. Yet it remains a top podcast, attracting millions of listeners every week.