The best podcast launch service on the internet

Lower Street is a high-end podcasting company that helps SaaS and tech brands and high ticket consultants strategically launch best-in-class podcasts

"The support that the Lower Street team have provided has been first rate, with considered, creative advice throughout the podcast production process from conception right through to dissemination. We're delighted with how the episodes have turned out and would recommend Lower Street without hesitation." Will Bugler, Director at Acclimatise and host of This New Climate

You need a podcast launch strategy

Podcasts continue to grow in popularity - both in terms of listenership and brands adding the medium to their content mix as more marketers see the future of content as serialised, bingeworthy shows.

Competition is increasing and gone are the days when you could interview some interesting guests for 45 minutes, upload the result and build an audience. If you want to stand out from the 700,000+ other shows out there today, you need a strategy.

One that outlines a plan to create differentiated content, tailored to a specific target listener.

Navigating a new medium is tough

'We need to make a stand-out show' is all well and good, but how do you get it done? Working with freelance editors or cookie cutter budget agencies can work, but it takes a lot of effort to manage and can result in a run-of-the-mill interview show - there are already a dime a dozen in your niche.

Much the same as traditional SEO, think about what your audience is likely to be searching for and make sure to use these words and phrases in your show notes.

An efficient and creative solution

The goal of a podcast is to create a show that your chosen audience is eagerly anticipating each week. Something they come back to episode after episode and excitedly share with their friends and colleagues.

Easily said, but how do you get it done? How do you become a good host, how do you plan, write, and record a quality interview? Or can you outsource that job to outside talent? What content should you make, how will it stand out, and how will you find your first listeners?

That's where we come in.

They provide value

Your podcast is about providing your target audience with valuable information or entertainment. Show notes is the resource needed to point them towards additional resources, highlight particular points in your story, or provide additional supporting information.

They aren't meant to be three sentence summaries, they can become full fledged blog posts. Which leads us to SEO...

They fuel on-page SEO

We touched on search within podcast apps, but Google is another huge part of discovery for your show. Not only that, but a podcast can be a super efficient way to grow organic traffic to your website for terms relevant to your products or services.

In the same way that you do keyword research when writing a blog post, search engine optimization should be a core part of every podcast episode you produce.

If you repurpose your podcast to YouTube, that's another important search engine to think about, too.

They become social content

Quotes from your guests, key takeaways or nuggets of wisdom are all ideal content for sharing on social.

These can take the form of standard text posts, images, or audiograms - preferably a mixture of all three.

"Harry and the team are professional, knowledgeable and friendly. Perhaps more importantly though, the output they produce is exceptional." Michael Bird, digital marketing manager at Softcat and host of ExplainIT

Don't grab attention. Hold it.

Lower Street's proven podcast launch process

To be found in Apple Podcast, Spotify, or the search of any podcast app, you need episode titles and show notes that adequately touch on the keywords your target audience are using to find the content they want.

Much the same as traditional SEO, think about what your audience is likely to be searching for and make sure to use these words and phrases in your show notes.

They convert

More than just showing up in the podcatcher search results, your show notes should convert this search traffic into listeners.

By pitching the value of each episode to the target listener, your episode titles and show summary should quickly grab attention, tease what's inside, and convince your new discoverer that the audio version is worth investing their time in.

It's then your job to convert those new listeners into subscribers.

"Working with Harry and the Lower Street team has been enlightening and enjoyable. They've helped set my podcast up for success, starting with suggesting a name change to advising me on basic interview best practices. I'm stoked to have Lower Street working with me on the podcast." Stephen Callender, Founder of Foster Commerce and host of Commerce Minded

Our process

Our team of writers and proven systems and processes has you covered every step of the way. From keyword research and conversion copy to search-engine optimization and social posts. All tailored to your audience, with providing maximum ROI (whatever that looks like for your business) at the forefront.

We can even help with topic planning, guest booking, and pre-production research.

Podcasting is all we do, day in day out. For reliable, consistent, best-in-class show notes, Lower Street has you covered.

Pricing

Podcast strategy and production is all we do, day in day out. And we've learned from countless podcast launches. If you are starting your brand's podcast, Lower Street has you covered.

Podcast strategy, setup, and launch

$2,500

- A podcast content strategy specific to your brand, target audience, and business goals - develop the concept show format with you

- If you're hosting the show, equipment recommendations and a training call to get a great recording and host training

- Visual branding: podcast artwork design

- Audio branding: music selection and intro/outro creation (custom composed music available at an additional fee)

- Consulting on integrating the podcast into your website

- Creation of a trailer episode

- One year of podcast hosting, RSS feed creation, setup, and optimization

- An audience growth plan (for you to execute, or us)

Request A Free Consultation

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    If you've already launched your podcast, or are just getting started, reach out to talk about how improved podcast show notes could benefit your show. Are show notes service is typically part of a production package that includes podcast editing service as well as distribution.