Advertising on Casefile: True Crime

A benchmark in true crime podcasting, Casefile: True Crime revolutionized the genre since launching in 2016. The show shares meticulously researched and narrated criminal investigations. Produced by Mike Migas and featuring an intentionally anonymous host, the show explores cases from all over the world, but particularly more from Australia. The show is quite popular, reaching 7.2-11 million listeners weekly with each new episode.

Let’s have a look at how they manage advertising on Casefile: True Crime.

Demographics

Casefile: True Crime listeners tend to be females in their early 30s, who are not yet parents. Although the show focuses more on Australian cases, the majority of listeners come from the US, followed by the UK and then Australia.

Listeners tend to have a below-average income, working for companies like the NHS, Target, Starbucks, and the University of Melbourne. They work as writers, journalists, managers, lawyers, and nurses. They tend to be interested in the news and comedy as well as literature.

Recent Advertisers on Casefile: True Crime

Let’s have a look at the brands that have advertised on Casefile: True Crime recently. 

• BetterHelp: an online therapy provider, connecting users with therapists for care wherever they are. 

• Hyundai: an automotive manufacturer.

• Mint Mobile: an affordable, prepaid mobile service provider owned by T-Mobile.

• ShipStation: a web-based shipping software platform.

• Shopify: a leading e-commerce platform that enables businesses to easily create online stores.

Advertising Cost

There are a number of brands who have advertised on Casefile: True Crime, but how much has it cost? Here is a peek at the cost of ad space on the podcast.

• Pre-roll advertising is usually $13,600 - $20,200

• Mid-roll goes for $27,200 - $40,300

• Post-roll sells for $9,100 - $13,400

Management

Advertising for Casefile: True Crime is managed by Acast. They have an exclusive contract for ad sales, hosting, and distribution since 2024.

Advertising on Podcasts

This quick peek at advertising on Casefile: True Crime gives you a little overview of what podcast advertising might look like. We’re gathering info about many different shows to share what advertising and monetization could look like for your show. If you want more information about monetizing your show, get in touch.